Experience

TecScience
• Mexico
• Media Production
• 1 - 100 Employee
• Editor General

  • Jan 2023 - Present

TECNOLÓGICO DE MONTERREY
• Mexico
• Higher Education
• 700 & Above Employee
• Editor In Chief Tec Review

  • Oct 2021 - Present


Fluxmedia

• Advertising Services

• Founder

  • Jan 2018 - Present

  Fluxmedia is a content marketing agency that creates multi platform content experiences for different companies that want to connect with customers and clients for real. We base our work in talented editors that are used to satisfy the curiosity, to solve problems and to thrill audiences. Fluxmedia also promotes and distributes content based on marketing strategies. Fluxmedia is a content marketing agency that creates multi platform content experiences for different companies that want to connect with customers and clients for real. We base our work in talented editors that are used to satisfy the curiosity, to solve problems and to thrill audiences. Fluxmedia also promotes and distributes content based on marketing strategies.



Grupo Expansión

• Mexico
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Editor-in-chief InStyle Mexico

  • Jan 2011 - Aug 2017

  Develop communication, marketing and public relation strategies for InStyle, Alive and BodyLab. Design commercial strategies working as a team with sales and marketing. Lead a multidisciplinary team of 13 people to achieve business objectives Achievements / Conceptualize BodyLab, health and fitness supplement, that produced incremental profits of +30% / Launch InStyle.mx with an SM campaign that achieved 72 million impacts. / Develop InStyle Day project, event that offers brand experiences for readers, achieving a 43% increase in revenue for the brand. / Lead content marketing projects for Modelo, Samsung, Kimberly Clark, Benetton, Axo group, among others. / Develop Alive, Sport’s World publication, that guarantees a circulation of 40K magazines by Grupo Expansión reaching premium audiences. / Pitch special projects tailored to InStyle's top 20 clients. / Guarantee strategic alliances with Fénix Awards and Cinema Festival of Morelia in addition to other strategic events for brand building. / Act as Brand Ambassador for InStyle in radio and television interviews. / Execute redesign and editorial restructuring processes; motivate and support my team to adopt new work processes on digital platforms. / Pitch, develop and contribute to the edition of the first books of Grupo Expansión, a project that is in the process of becoming a new business unit. Show less



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Deputy Edtor, InStyle

  • Mar 2008 - Dec 2011

  Coordinate the editorial team so that the work processes are carried out in a timely manner. Ensure that the allocated budgets are optimized, using the resources in an efficient, strategic and creative way./ Plan and execute the editorial redesign of the magazine./ Lead and organize editorial and design teams for the monthly production of the project, ensuring the achievement of communication objectives./ Adjust costs and optimize resources to maintain the budget allocated to different projects./ Transform the relationship of the team from colleague to line manager in a natural way to achieve positive results. Show less

• Lifestyle Edtor, InStyle

  • Mar 2006 - Dec 2010

  Produce lifestyle productions, mainly gastronomy and design. Conceptualize the articles in a story board, discuss them with the photographer, coordinate the production and direct the session to achieve the storytelling of the project.



Impresiones Aéreas

• Associate Editor, Revista Escala (Aeroméxico)

  • Mar 2005 - Mar 2006

  Coordinate the launch of a new magazine for Aeromexico's first class. Design an efficient process to coordinate collaborators and their monthly contributions to the publication. Propose a new order of features within the publication. Coordinate the launch of a new magazine for Aeromexico's first class. Design an efficient process to coordinate collaborators and their monthly contributions to the publication. Propose a new order of features within the publication.


Editorial Televisa
• Mexico
• Broadcast Media Production and Distribution
• 1 - 100 Employee
• Reportera / Revista Elle y Revista Crecer

  • Jan 2000 - Feb 2003