Karina Plyusnina
Digital Marketing Executive at Yay!Starter Marketing- Claim this Profile
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Bio
Credentials
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WordPress.com Essential Training
LinkedInMay, 2020- Nov, 2024
Experience
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Yay!Starter Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Executive
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Jun 2021 - Present
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Digital Marketing Assistant
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Oct 2020 - Jun 2021
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WordPress
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Technology, Information and Internet
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700 & Above Employee
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Person Blog | Online
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Jan 2019 - Present
• Producing and publishing articles about governmental policies and the current refugee crisis, once a week.• Promoting new posts via social media – attracting new audience.• Maximising organic traffic, referring to SEO techniques.• Interviewing key figures and conducting research to collect information. • Producing and publishing articles about governmental policies and the current refugee crisis, once a week.• Promoting new posts via social media – attracting new audience.• Maximising organic traffic, referring to SEO techniques.• Interviewing key figures and conducting research to collect information.
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Immigrant Services Society of BC
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Canada
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Non-profit Organization Management
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100 - 200 Employee
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Marketing and Communications Volunteer
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Apr 2016 - Jun 2019
• Assisted with development of new marketing strategy – attracted 20+ volunteers to the society.• Managed content planning processes; executed, monitored and measured marketing campaignsacross social channels (Instagram, Facebook).• Generated ideas for social initiatives and liaised with designers to create visuals for theirpromotion.• Assisted refugees with finding accommodation, learning English language, finding employment andpreparing for the Canadian Citizenship Placement test.
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MERA - The Association for Sustainable Manufacturing
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United States
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Non-profit Organizations
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1 - 100 Employee
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Content Researcher & Editor
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Jun 2016 - Jun 2018
• Edited education materials on sustainable manufacturing and used them to train new employees.• Prepared content materials and ran SMM campaigns – raised awareness about the importance of sustainable behaviour.• Led fundraising activities for sustainability projects on social media – created a positive brand imagefor customers.• Gathered and wrote content for quarterly e-newsletters.• Assessed social media strategy, identified best practices and implemented recommendations toimprove performance of posts – attracted and engaged new audience.
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Education
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First Draft News
Online Course, Data Verification Techniques -
Knight Center for Journalism in the Americas
Online Course, Journalism -
Birkbeck, University of London
MA, Journalism -
Simon Fraser University
BA, Economics