Experience

DRAFTED

• United States
• Spectator Sports
• 1 - 100 Employee

• Co-Founder

  • Apr 2023 - Present

  DRAFTED is a sports tech platform specifically designed for Latinas, providing them with an exclusive space to fully embrace their sports fandom. Our platform fosters a vibrant community where Latinas can connect with like-minded fans and partners. We understand the significance of the young, diverse, and passionate US Latina fan base, and we aim to empower them with in-culture experiences within the sports industry. DRAFTED is a sports tech platform specifically designed for Latinas, providing them with an exclusive space to fully embrace their sports fandom. Our platform fosters a vibrant community where Latinas can connect with like-minded fans and partners. We understand the significance of the young, diverse, and passionate US Latina fan base, and we aim to empower them with in-culture experiences within the sports industry.



The Avana House

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder

  • Feb 2019 - Present

  Reshaping media narratives through storytelling. We celebrate the leaders, flavors, brands and organizations that represent what our communities look like. Reshaping media narratives through storytelling. We celebrate the leaders, flavors, brands and organizations that represent what our communities look like.



Nemi Snacks

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • May 2021 - Present



New American Table

• Food and Beverage Services

• Co-Founder

  • Aug 2021 - Present

  New American Table convenes the next generation of iconic food and technology brands in inclusive, paradigm-shifting collaborations to increase representation on shelf and in the value chain. Join us at NewAmericanTable.com New American Table convenes the next generation of iconic food and technology brands in inclusive, paradigm-shifting collaborations to increase representation on shelf and in the value chain. Join us at NewAmericanTable.com



Adda Veggie

• United States
• Food & Beverages

• Member Of The Board Of Advisors

  • Sep 2020 - Jul 2022



Angeles Investors

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Communications Manager

  • Sep 2020 - Sep 2021



Startup CPG

• United States
• Industry Associations
• 1 - 100 Employee

• Head Of Communications

  • May 2020 - May 2021

  A launchpad for small CPG startups providing essential resources, connection to industry leaders, and opportunities to shine. A launchpad for small CPG startups providing essential resources, connection to industry leaders, and opportunities to shine.



Catan Pisco

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Jan 2020 - Feb 2021



American Marketing Association

• United States
• Non-profit Organizations
• 700 & Above Employee

• President Elect

  • Sep 2019 - Apr 2020



Freelance Self-Employed

• Greater Los Angeles Area

• PR and Events Coordinator

  • Aug 2017 - Aug 2018

  Led a Micro-Influencer mailer campaign that reached 1.7M on Instagram Worked directly with major top-tier lifestyle and hospitality brands on the development of their PR strategies Implement digital marketing tactics, create engagement goals, and identify strengths and weaknesses to improve client’s relationship with target demographic Led a Micro-Influencer mailer campaign that reached 1.7M on Instagram Worked directly with major top-tier lifestyle and hospitality brands on the development of their PR strategies Implement digital marketing tactics, create engagement goals, and identify strengths and weaknesses to improve client’s relationship with target demographic



EarthNutri

• Garden Grove, California

• Marketing Manager

  • Sep 2017 - May 2018

  -Created marketing campaigns including, social media calendars, weekly blog posts, press release distribution, and affiliate marketing strategies -Oversee the pre-launch Influencer Outreach program which includes partnering with professional athletes and Olympians -Strategically involved in the development of digital marketing advertising such as Facebook and Instagram ads -Created marketing campaigns including, social media calendars, weekly blog posts, press release distribution, and affiliate marketing strategies -Oversee the pre-launch Influencer Outreach program which includes partnering with professional athletes and Olympians -Strategically involved in the development of digital marketing advertising such as Facebook and Instagram ads



Creation Daze -Student Run PR Agency

• Communications Manager

  • Jan 2017 - May 2017

  - Worked with the Alzheimer’s Association to create an awareness event - Wrote custom press releases targeting 7 news agencies across Orange County - Facilitated the sponsor partnership with Target, Sprouts and Burger King - Worked with the Alzheimer’s Association to create an awareness event - Wrote custom press releases targeting 7 news agencies across Orange County - Facilitated the sponsor partnership with Target, Sprouts and Burger King



Target

• United States
• Retail
• 700 & Above Employee

• Guest Service Team Lead

  • Jan 2016 - Mar 2017

  Lead a team of 30 cashiers that deliver fast, fun and friendly service to Target guests Hire, supervise and train team members to achieve guest service goals Consistently meet weekly and monthly sales and REDcard goals Lead a team of 30 cashiers that deliver fast, fun and friendly service to Target guests Hire, supervise and train team members to achieve guest service goals Consistently meet weekly and monthly sales and REDcard goals



Al Punto digital

• Intern

  • May 2016 - Aug 2016

  -Worked directly with several of the agency’s clients such as The Daisy Brand, VIZIO and Universal Studios Backlot Tours -Drafted an awareness campaign for The Daisy Brand that highlighted their newest product -Composed social media calendars for both the agency and select brands -Worked directly with several of the agency’s clients such as The Daisy Brand, VIZIO and Universal Studios Backlot Tours -Drafted an awareness campaign for The Daisy Brand that highlighted their newest product -Composed social media calendars for both the agency and select brands



DICK'S Sporting Goods

• Apparel Sales Leader

  • Aug 2014 - Dec 2015