Experience

Block + Tackle
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Client Engagement Lead

  • Jan 2022 - Present

Cisco
• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Data Project Manager

  • Jun 2018 - Aug 2019

Harte Hanks
• United States
• Advertising Services
• 700 & Above Employee
• Account Supervisor

  • Nov 2017 - May 2018

The Home Depot
• United States
• Retail
• 700 & Above Employee
• Email Marketing Manager

  • May 2015 - May 2017

Dinova
• United States
• Internet Publishing
• 1 - 100 Employee
• Special Projects Manager

  • Sep 2014 - Oct 2015

Aspen Marketing
• Construction
• 1 - 100 Employee
• Director of Analytics

  • Sep 2013 - Dec 2013

Bloomin' Brands Restaurants
• Database Marketing Manager

  • Jan 2013 - Aug 2013


Link Analytics

• United States
• Information Services

• • Oct 2010 - Aug 2012

  Focused primarily on telecommunications clients in the areas of market and flowshare solutions/analysis, churn, retention, acquisition and data quality. Work also included new business pitches, proposal creation, growth of current projects and team management. • Managed the key market and flowshare project with the primary client focusing on development of client relations and overall support• Worked closely with partner companies to create revolutionary client solutions using unique datasets• Developed innovative executive level reports used at several business levels, including CMO’s and CEO’s• Lead a team of consultants and analysts working on statistical model development, creation of unique datasets using call detail records, customer journey analysis, social network analysis and design of experiments test design• Developed analyses for mobility client to identify opportunities to reduce churn and acquire new customers using several data sources, including call detail record, web data and billing data• Identification of new data sources to enhance current analytical datasets• Contribute to the development of new products through R&D and simulation• Focused on growing the company through existing and new client possibilities/pitches Show less

• • Aug 2010 - Aug 2012

  Link Analytics is a start-up analytical company focusing on solutions to infuse new technologies in order to make analytical solutions more useful across the enterprise. Focused primarily on telecommunications clients in the areas of market and flowshare solutions/analysis, churn, retention, acquisition and data quality. Work also included new business pitches, proposal creation, growth of current projects and team management. Managed the key market and flowshare project with the primary client focusing on development of client relations and overall supportWorked closely with partner companies to create revolutionary client solutions using unique datasetsDeveloped innovative executive level reports used at several business levels, including CMO’s and CEO’sLead a team of consultants and analysts working on statistical model development, creation of unique datasets using call detail records, customer journey analysis, social network analysis and design of experiments test designDeveloped analyses for mobility client to identify opportunities to reduce churn and acquire new customers using several data sources, including call detail record, web data and billing dataIdentification of new data sources to enhance current analytical datasetsContribute to the development of new products through R&D and simulationFocused on growing the company through existing and new client possibilities/pitches Show less


Market Strategies
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Marketing Scientist

  • Aug 2010 - Nov 2010


Aspen Marketing Services

• • Nov 2006 - Aug 2010

  Worked on multiple telecommunications clients and projects in the areas of churn, retention, acquisition and market share analysis. This entailed working closely with the client and business to define the problem, project research, determining best/most efficient methodological approach, data manipulation of large data sets, data analysis, statistical model development and predictive analytics.• Developed analyses for mobility client to identify opportunities to reduce churn using survey data in conjunction with call detail record and billing data• Developed network churn model identifying customers who are likely to churn for network related reasons and what cell towers they frequently use thus allowing the business to focus resources on repairing specific cell towers and reducing churn• Key member of cross-departmental team supporting acquisition program for large telecommunications client through design of experiments test design, CRM program strategy and response analysis• Developed contact strategy test design whose results were implemented earlier this year into multi-million dollar direct mail strategy• Contribute to the development of new products through R&D and simulationWorked on service clients focusing on CRM analysis. This entails creating an analytical roadmap encompassing all business areas and data sources. Built key relationship with client necessary for success of CRM recommendations.• Managed team of analysts to support CRM efforts• Developed master database incorporating several different data sources in multiple formats• Support of local and mass media marketing teams through data analyses on customer behavior and loyalty programs• Developed interactive reporting tool using customer level purchase behavior • Developed customer segmentation strategy Show less

• • Nov 2006 - Aug 2010

  Worked on multiple telecommunications clients and projects in the areas of churn, retention, acquisition and market share analysis. This entailed working closely with the client and business to define the problem, project research, determining best/most efficient methodological approach, data manipulation of large data sets, data analysis, statistical model development and predictive analytics.Developed analyses for mobility client to identify opportunities to reduce churn using survey data in conjunction with call detail record and billing dataDeveloped network churn model identifying customers who are likely to churn for network related reasons and what cell towers they frequently use thus allowing the business to focus resources on repairing specific cell towers and reducing churnKey member of cross-departmental team supporting acquisition program for large telecommunications client through design of experiments test design, CRM program strategy and response analysisDeveloped contact strategy test design whose results were implemented earlier this year into multi-million dollar direct mail strategyContribute to the development of new products through R&D and simulationWorked on service clients focusing on CRM analysis. This entails creating an analytical roadmap encompassing all business areas and data sources. Built key relationship with client necessary for success of CRM recommendations.Managed team of analysts to support CRM effortsDeveloped master database incorporating several different data sources in multiple formatsSupport of local and mass media marketing teams through data analyses on customer behavior and loyalty programsDeveloped interactive reporting tool using customer level purchase behavior Developed customer segmentation strategy Show less


AT&T
• United States
• Telecommunications
• 700 & Above Employee
• Consultant

  • 2006 - 2007

Grey Direct
• United States
• Writing and Editing
• Market Analyst

  • Sep 2005 - Nov 2006


Grey Worldwide

• Poland
• Insurance
• 1 - 100 Employee

• Market Analyst

  • Sep 2005 - Nov 2006

  Worked with clients from multiple departments including small business, large business, DSL and online team within key telecommunications customer. Responsible for analytical support of all marketing campaigns, competitive analysis, forecasting and test design. Key member of all strategic planning initiatives Developed response forecasting tool for each program within the small business department used to efficiently staff call centers, support finance department and for weekly campaign readouts Creation of key learnings document leveraging all direct marketing promotions Test design and significance level analysis for email and direct mail campaigns Creation of industry news newsletter including topics such as consumer behavior, telecommunication trends and competitive research Show less



Ruesch International

• Financial Services
• 1 - 100 Employee

• Sales Consultant

  • Sep 2003 - Oct 2004

  New Accounts Group Responsible for new business sales to companies within New England district, researching foreign exchange needs of new prospects and marketing Ruesch foreign exchange capabilities, creation of weekly sales activity reports and submission to headquarters in Washington, D.C., researching prospective industries, administrative duties. New Accounts Group Responsible for new business sales to companies within New England district, researching foreign exchange needs of new prospects and marketing Ruesch foreign exchange capabilities, creation of weekly sales activity reports and submission to headquarters in Washington, D.C., researching prospective industries, administrative duties.