Karina Graf
Associate Director, Marketing and Digital Sales at WatSPEED at the University of Waterloo- Claim this Profile
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Bio
Patty Attwell
Karina was a valued member of the 2012-13 board of the IABC Waterloo, as Co-Director of Membership. She and her Co-Director kicked the membership role up several notches and built one of our best years for member numbers, despite challenges in the industry. With masterful use of welcome coffee mornings for new members, in order to help people get to know others right away and feel a part of the organization; to executing a membership survey in order to track what our members want – Karina was instrumental in growing member value. She worked hard to build momentum with our corporate membership and to create options for other communicators within the same organization. Her readiness to help has been an asset to the IABC Waterloo board. – IABC Waterloo Co-President (2012-13), Patty Attwell
Rick Hastings
I have had the privilege of partnering with Karina as Co-Membership Director of IABC Waterloo for the past two years. She is personable, professional, and able to successfully lead projects from beginning to end. Karina is an excellent relationship builder, getting to know our members and understanding what they want from their membership experience. She ensures that member needs are reflected in the services and programs offered by the chapter, not afraid to be vocal if required, and we’re all the better for it. She is highly responsive and genuinely cares that all members find value in their association with IABC Waterloo. Her contributions to our board have been significant and many and I would recommend her, without hesitation, to anyone looking for a skilled, self-directed, and client-focused communicator.
Patty Attwell
Karina was a valued member of the 2012-13 board of the IABC Waterloo, as Co-Director of Membership. She and her Co-Director kicked the membership role up several notches and built one of our best years for member numbers, despite challenges in the industry. With masterful use of welcome coffee mornings for new members, in order to help people get to know others right away and feel a part of the organization; to executing a membership survey in order to track what our members want – Karina was instrumental in growing member value. She worked hard to build momentum with our corporate membership and to create options for other communicators within the same organization. Her readiness to help has been an asset to the IABC Waterloo board. – IABC Waterloo Co-President (2012-13), Patty Attwell
Rick Hastings
I have had the privilege of partnering with Karina as Co-Membership Director of IABC Waterloo for the past two years. She is personable, professional, and able to successfully lead projects from beginning to end. Karina is an excellent relationship builder, getting to know our members and understanding what they want from their membership experience. She ensures that member needs are reflected in the services and programs offered by the chapter, not afraid to be vocal if required, and we’re all the better for it. She is highly responsive and genuinely cares that all members find value in their association with IABC Waterloo. Her contributions to our board have been significant and many and I would recommend her, without hesitation, to anyone looking for a skilled, self-directed, and client-focused communicator.
Patty Attwell
Karina was a valued member of the 2012-13 board of the IABC Waterloo, as Co-Director of Membership. She and her Co-Director kicked the membership role up several notches and built one of our best years for member numbers, despite challenges in the industry. With masterful use of welcome coffee mornings for new members, in order to help people get to know others right away and feel a part of the organization; to executing a membership survey in order to track what our members want – Karina was instrumental in growing member value. She worked hard to build momentum with our corporate membership and to create options for other communicators within the same organization. Her readiness to help has been an asset to the IABC Waterloo board. – IABC Waterloo Co-President (2012-13), Patty Attwell
Rick Hastings
I have had the privilege of partnering with Karina as Co-Membership Director of IABC Waterloo for the past two years. She is personable, professional, and able to successfully lead projects from beginning to end. Karina is an excellent relationship builder, getting to know our members and understanding what they want from their membership experience. She ensures that member needs are reflected in the services and programs offered by the chapter, not afraid to be vocal if required, and we’re all the better for it. She is highly responsive and genuinely cares that all members find value in their association with IABC Waterloo. Her contributions to our board have been significant and many and I would recommend her, without hesitation, to anyone looking for a skilled, self-directed, and client-focused communicator.
Patty Attwell
Karina was a valued member of the 2012-13 board of the IABC Waterloo, as Co-Director of Membership. She and her Co-Director kicked the membership role up several notches and built one of our best years for member numbers, despite challenges in the industry. With masterful use of welcome coffee mornings for new members, in order to help people get to know others right away and feel a part of the organization; to executing a membership survey in order to track what our members want – Karina was instrumental in growing member value. She worked hard to build momentum with our corporate membership and to create options for other communicators within the same organization. Her readiness to help has been an asset to the IABC Waterloo board. – IABC Waterloo Co-President (2012-13), Patty Attwell
Rick Hastings
I have had the privilege of partnering with Karina as Co-Membership Director of IABC Waterloo for the past two years. She is personable, professional, and able to successfully lead projects from beginning to end. Karina is an excellent relationship builder, getting to know our members and understanding what they want from their membership experience. She ensures that member needs are reflected in the services and programs offered by the chapter, not afraid to be vocal if required, and we’re all the better for it. She is highly responsive and genuinely cares that all members find value in their association with IABC Waterloo. Her contributions to our board have been significant and many and I would recommend her, without hesitation, to anyone looking for a skilled, self-directed, and client-focused communicator.
Experience
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WatSPEED at the University of Waterloo
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Canada
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Education Management
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1 - 100 Employee
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Associate Director, Marketing and Digital Sales
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Mar 2022 - Present
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Manager, Marketing and Digital Sales
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Dec 2020 - Mar 2022
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University of Waterloo
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Canada
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Higher Education
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700 & Above Employee
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Communication Specialist
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May 2016 - Dec 2020
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Strategic Communications Manager
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Nov 2015 - Apr 2016
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Manager, Communications
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Sep 2014 - Nov 2015
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Marketing & Recruitment Specialist
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May 2013 - Jul 2014
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Marketing Specialist
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Dec 2011 - May 2013
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Marketing Communications Co-ordinator
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Jan 2010 - Nov 2011
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Media & Publications Associate
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May 2009 - Dec 2009
Marketing, communications, publication design, and media relations.
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Business Communication Teaching Assistant
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Jan 2009 - Apr 2009
Provided effective and constructive feedback to students in a Business Communication course.
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Education
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2008 - 2010
University of Waterloo
Master of Arts - MA, English Rhetoric and Communication Design -
2004 - 2008
University of Waterloo
Bachelor of Arts - BA, Honours English Rhetoric and Professional Writing & Arts and Business, Economics Minor
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