Karin Farmer

Account Director at 8909 Digital
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Contact Information
us****@****om
(386) 825-5501
Location
City of Johannesburg, Gauteng, South Africa, ZA
Skills

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Credentials

  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Marketing: Copywriting for Social Media
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Marketing Tools: SEO
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    May, 2022
    - Nov, 2024

Experience

  • 8909 Digital
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Nov 2022 - Present

      - Account management: constantly communicating and meeting with clients on all briefs and debriefs and ensuring all project deadlines are met and are in line with the brands being managed. - Collaborate and communicate with internal and external teams to ensure alignment. - Manage and oversee project timelines - Coordination and execution of online projects and liaising with all parties - Building and maintaining relationships with clients, vendors and team members - Developing scope of work, retainers, CE's and invoices - Client industries: Property, finance, education and retail Show less

  • SupportRoom
    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Director
      • Jun 2022 - Oct 2022

      Marketing management across digital, public relations, website, content updates and user experience, social media content management, email marketing as well as PPC advertising campaigns. Measuring and reporting on the performance of all marketing campaigns. Managing the creative and content which covers all mediums of online advertising, print and public relations. Dealing with PR agencies, Web developer, PPC specialist and Marketing consultants & copywriters remotely across the world. Platforms: ClickUp, Monday.com, Hubspot, WordPress, Slack, ticketing systems, Google Analytics, Facebook, Instagram, LinkedIn, Canva Show less

  • Cheil South Africa
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Digital Project/ Account Manager
      • Oct 2018 - Jun 2022

      Account, project & scrum management for the digital team responsible for Samsung's digital needs. Management of a team of creatives, social team, copywriters & traffic management for ATL. Platforms: Trello Account, project & scrum management for the digital team responsible for Samsung's digital needs. Management of a team of creatives, social team, copywriters & traffic management for ATL. Platforms: Trello

  • Tsogo Sun
    • South Africa
    • Hospitality
    • 100 - 200 Employee
    • Multimedia Manager
      • Jan 2016 - Oct 2018

      Planning web, content updates and user experience, social media content creation and management as well as display and search advertising campaigns. Maintaining our social media presence and online reputation management. Measuring and reporting on the performance of all digital marketing campaigns.Managing the creative studio which covers all mediums from print, online advertising to video content production. Dealing with both design and digital agencies.

    • E-Commerce Project Manager - Tsogo Sun Group
      • Jan 2013 - Jan 2016

      Project manage all Tsogo Sun's websites and online projects/campaignsCoordination and execution of online projects and liaising with all parties involveTraffic control and scheduling of all incoming briefs and projectsMonitoring all websites to ensure that all imagery, copy and functionality is in orderProject managing a team of web designerProject manage all mailers (creative, layout, build and testing)Reporting. Platforms: Google Analytics, CMS system

    • Marketing Administrator - Montecasino
      • Sep 2011 - Jan 2013

      - Project manage The Good Times – Coordinate and manage the on property custom magazine in conjunction with Head Office- Special projects – internal marketing events e.g. marketing conferences, team builds - Project manage all Relationship Marketing activities and manage deadlines- Individual communication plans in place for all gaming activities – includes e-zines, sms, mailers, E-host, plasma screens, website, message on hold, point of sale and pamphlets- Bird’s eye view communication schedules- Message on hold for the Montecasino complex and the 3 Hotels- Manage and arrange the VIP services events, functions and activations – themed banquet evenings, restaurant meanders, Prive events- Sharepoint – manage the image bank (photographs)- Briefings for web, on property POS, facebook, plasmas, database - SMS copy to our database – draws, promotions, events etc - Website copy for all gaming related pages- Monthly and adhoc E-zine – Coordinate, compile and assist with copy as well as project manage E-zine communication to our database- Put together E-zines in P-mailer- Negotiate offers for Club Festival Show less

    • Marketing Tenant Liaison - Montecasino
      • May 2008 - Sep 2011

      All tenant communication (Tenants are all the retail, restaurant, entertainment and hotels on the Montecasino precinct) )Feedback from tenantsTenant integration with regards to events and on property activationsThe weekly “Whats on at Montecasino” (A weekly newsletter to tenants and staff)Tenant relationship buildingTenant lunches – held quarterly) and Tenant year end function arrangements and co-ordinationProject management and Co-ordination the “Good Times” magazine (Northern Suburbs lifestyle magazine)Briefings for web, on property POS, facebook, plasmas and entertainment database competitionsManage the tenant Ipoint updates (Digital information kiosks)Club festival tenant trainingClub Festival Offers, prize fulfillment negotiations and barter dealsCo-ordinate the media meanders held at the restaurantsProject managed and implemented a Front of house induction programme aimed at educating staff on Club Festival and what Montecasino has to offer – “Quest for the Key” Show less

  • Montecasino Bird Gardens
    • Montecasino
    • Edutainment Manager
      • Nov 2001 - May 2009

      Edutainment Manager (Marketing Manager, Show Manager and Manager on Duty) (2006/7) Manager on Duty and Marketing Coordinator (2005/6) Marketing Coordinator (2005) Show and Kitchen Manager (2003/4) Show Presenter and animal trainer (2001) Edutainment Manager (Marketing Manager, Show Manager and Manager on Duty) (2006/7) Manager on Duty and Marketing Coordinator (2005/6) Marketing Coordinator (2005) Show and Kitchen Manager (2003/4) Show Presenter and animal trainer (2001)

Education

  • Red & Yellow Creative School of Business
    Digital content and copywriting, Digital Communication and Media/Multimedia
    2018 - 2018
  • Centre of Excellence
    Diploma, Equine Psychology
    2020 - 2020
  • University of Edinburgh - Coursera
    certificate, Animal behaviour and welfare
    2020 - 2020
  • Red & Yellow Creative School of Business
    Digital Marketing certificate, Digital Marketing
    2017 - 2017
  • USB
    Certificate, Management Development Programme
    2015 - 2016
  • University of Johannesburg
    Business Management
    2010 - 2010
  • Allenby/Damelin
    Diploma, Public Relations
    2001 - 2002
  • Allenby/Damelin
    Diploma, Game Ranging and Lodge management
    2000 - 2001
  • Damelin
    Advertising and Graphic Design
  • S.A Writers college
    Copywriting

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