Experience

Jardine Restaurant Group

• Hong Kong
• Food & Beverages
• 100 - 200 Employee

• Assistant Marketing Manager

  • Jun 2022 - Present

  Marketing and Category Lead for Branding, LTO, Christmas, Baked Rice, Soup & Student Meal at KFC Hong Kong and Macau Key Responsibilities: - Coach and supervise the team to achieve the business KPI - Formulate and implement holistic marketing and promotion programs for assigned 6 categories to achieve desirable business objectives with minimal A&P Budget - Managed for 6 key categories. Develop and execute product strategy to optimize the product portfolio. - Develop and execute social media strategy. Drive engagement by quality content creation. Key Achievements: - On Branding: Planned, implemented an uptrend NFT project “KFC Almost-The-Same NFT” partnered with local virtual bank, livi bank to create a talk of the town - On Festive Promotion: Achieved double digit sales growth for one of the large-scale Festive, Christmas campaign by introducing the Cheese Fondue as key Gimmick, meanwhile, this campaign also involved various collaborations with Deliveroo, yuu, DBS Limited, etc. - On Social Promotion: Gain the Max. Brand awareness of KFC by reinforce the brand image of “Leading Chickening Positioning” - Enhanced profitability for assigned 6 categories Show less



Hong Kong Economic Times

• Hong Kong
• Technology, Information and Media
• 300 - 400 Employee

• Marketing Manager

  • Jan 2021 - Jun 2022

  Mainly work for Health Smart Limited under the Group of Hong Kong Economic Times Ltd - To plan the Marketing Communications about Health Industry in Hong Kong & China Markets: - HK: Health Smart online store and other mainstream retails stores, like Watsons, Mannings, HKTVMall etc. -China: TaoBao(淘寶), WeChat(微信), Zenecom360(唯家薈), CTS Mall(中旅巴士商城) - Develop several E-commerce platforms in China Market, e.g. TaoBao(淘寶), WeChat(微信), Zenecom360(唯家薈), CTS Mall(中旅巴士商城) - Build the brand awareness, Drive the maximum reach and Boost the Sales by using the Advertorials, Live, Videos, Game through 4 main China Social Media Platforms, including TaoBao(淘寶), WeChat(微信), 小紅書, ET Net China, etc. - Promote and Develop a Chinese Medicine Market for one of exclusive supplement brands - To work proactively to identify and implement projects and initiatives to increase sales and better customer experience in Hong Kong & China Markets - Drive leads through the management of website updates, eDM, social media platforms, online advertising and SEM - Allocate budget and co-operate with all functions involved in the execution of the marketing and commercial plans - Develop media plans and initiate digital marketing campaigns to achieve predefined business objectives - Working closely with internal and external parties to plan and support the marketing activities and campaigns - Coordinate seminars and events for the purpose of linking health issues to health supplement Show less



DFI Retail Group

• Hong Kong
• Retail
• 700 & Above Employee

• Assistant Marketing Manager

  • Feb 2019 - Jan 2021

  Mainly work for Upscale Supermarket in HK & San Miu in Macau under the Welcome Group - Responsible for all-round marketing for o 5 upscale supermarket banners including Market Place by Jasons, Market Place , 3hreesixty, Oliver’s the Delicatessen and Jasons ichiba with >40 stores o 1 Macau mainstream supermarket: San Miu with >20 stores - Managed $40M annual marketing budgets - Support marketing plan development/ implementation to achieve annual sales and profitability target - Managed 8-10 creative, media, PR agencies and production houses to implement marketing campaigns including thematic fairs, sales promotions, loyalty programs, bank promotions and operational support with through-the-line communication - Activated social media platform with content marketing strategy and partnership with local KOL and micro-influencers - Cooperated with buyer team, customer service team, corporate communication team and legal team on marketing campaigns management - Working closely with shopping malls to plan and support the marketing activities and campaigns Show less



Hong Kong Economic Times

• Hong Kong
• Technology, Information and Media
• 300 - 400 Employee

• Assistant Marketing Manager

  • Apr 2018 - Feb 2019

  Mainly work for Health Smart Limited under the Group of Hong Kong Economic Times Ltd- To work proactively to identify and implement projects and initiatives to increase sales and better customer experience in Health Smart online store and other mainstream retails stores, like Watsons, Mannings, etc.- Drive leads through the management of website updates, eDM, social media platforms, online advertising and SEM - Allocate budget and co-operate with all functions involved in the execution of the marketing and commercial plans- Develop media plans and initiate digital marketing campaigns to achieve predefined business objectives- Working closely with internal and external parties to plan and support the marketing activities and campaigns- Coordinate seminars and events for the purpose of linking health issues to health supplement Show less

• Senior Marketing Executive

  • Apr 2017 - Mar 2018

  Mainly work for Health Smart Limited under the Group of Hong Kong Economic Times Ltd

• Marketing Executive

  • Mar 2015 - Mar 2017

  Mainly work for Health Smart Limited under the Group of Hong Kong Economic Times Ltd- Drive leads thought management of official Website (Basic HTML Knowledge) and social media campaigns (e.g. facebook, WeChat, Weibo, Yahoo Keywords Search, Yahoo Native Ad, Google Display Network Banner, Google Sponsored Mail, and so forth)- Analyze monthly sales by gathering data from various platforms, e.g facebook & WeChat advertisements, online advertisements (e.g. Yahoo, Google, EDM)- Work with Marketing Director to construct annual media plan - Manage multiple agencies (KOLs and bloggers) relationship, including media, advertising, customer service- Brainstorm ad concepts, copywriting (Advertorial), PR write-up- Coordinate seminars and events in the purpose of linking health issues to health supplement- Collaborate with designers on the production of online and offline marketing materials such as banner, webpage development, etc.- Assist in preparing all project-related documents including business proposal, quotation, presentations, etc. Show less



Promo Expert Limited

• Kowloon Bay

• Customer Service Officer (Temporary)

  • Oct 2013 - Apr 2014

  - Supporting China Construction Bank (Asia) Admin. Office in daily operations - Handling customers’ enquiry - Supporting China Construction Bank (Asia) Admin. Office in daily operations - Handling customers’ enquiry



Luccas Holding Limited

• Mong Kok

• Part-time Customer Service Ambassador

  • Jun 2012 - Sep 2013

  - Introducing Kowloon Development Company Ltd (KDC) upcoming property - Welcome and service walk-in customers at KDC - Handling customers complaint - Introducing Kowloon Development Company Ltd (KDC) upcoming property - Welcome and service walk-in customers at KDC - Handling customers complaint