Experience

King Edward First

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Growth Marketing Manager

  • May 2021 - Present

  California, United States - In charge of client growth strategies and their execution. - Handle the day-to-day management of multiple accounts using a combination of native ad platforms, software tools developing and implementing paid strategies, managing budgets and bids, optimizing account configurations and targeting, till client reporting. - Build excellent ad creatives that convert; everything from the content, editing, and headlines into various media formats. - Worked with cross-functional… Show more - In charge of client growth strategies and their execution. - Handle the day-to-day management of multiple accounts using a combination of native ad platforms, software tools developing and implementing paid strategies, managing budgets and bids, optimizing account configurations and targeting, till client reporting. - Build excellent ad creatives that convert; everything from the content, editing, and headlines into various media formats. - Worked with cross-functional teams to establish growth strategies to support client revenue goals. - Bootstrapped $1MM in sales in 12 months at over a 4x ad ROI for our client Taopatch. - Took a product other agencies couldn't sell profitably and had it generating a 5x ad ROI for our client LynQ. Show less



Small Patterns

• Lebanon
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Feb 2019 - Aug 2022

  Beirut, Lebanon - Built a small successful digital marketing agency out of my freelancing career whilst being bootstrapped and in a massive economic recession. Relying only on hard work, willpower, and awesome results. - Managed overall operations, like delegating and directing agendas, driving profitability, and managing the company's organizational structure, strategy, and client communications. Lead the marketing strategy and its execution for our biggest accounts like Dipndip and Pierre… Show more - Built a small successful digital marketing agency out of my freelancing career whilst being bootstrapped and in a massive economic recession. Relying only on hard work, willpower, and awesome results. - Managed overall operations, like delegating and directing agendas, driving profitability, and managing the company's organizational structure, strategy, and client communications. Lead the marketing strategy and its execution for our biggest accounts like Dipndip and Pierre Fabre. - Worked with dozens of different businesses from various industries, helping them revamp their marketing, understand their customer and generate sales. - $500K in sales with an ad ROI of 50 using growth hacking strategies for our retail client Better Life Market. - Cut cost per lead for Peugeot KSA from $44 down to $1.6 by fixing their marketing funnel - Created some of the most viral and engaging content for Dipndip's social media. Show less



Zahera

• Co-Founder

  • Sep 2019 - Nov 2021



Freelance

• Freelance Digital Marketer

  • Sep 2018 - Nov 2019

  Helped startups and SMBs successfully launch and grow, in addition to working with leading international brands to build effective digital marketing strategies. Ask for my CV for all details



Inrecruiting

• Italy
• Software Development
• 1 - 100 Employee

• Digital Marketing Intern

  • Apr 2018 - Jul 2018

  Torino, Piedmont, Italy Worked hand in hand with the marketing manager to develop effective and unique marketing strategies, using SEO, PPC, and other techniques to push traffic to the company's website and create interest in the company's products and services. In addition to Devising engaging written and graphic content while staying up-to-date on latest trends.



IMPACT BBDO

• Advertising Services
• 400 - 500 Employee

• Client servicing/Marketing Internship

  • Jul 2017 - Jul 2017

  Beirut District, Lebanon Crafted design and creative briefs for clients. Generated intuitive activation ideas while coordinating with a team to satisfy client demands and project requirements.



Italtech

• Italy
• Machinery Manufacturing
• 1 - 100 Employee

• Sales/Marketing Internship

  • Dec 2016 - Feb 2017

  Brescia Area, Italy Started the company's social media accounts and prepared content for them. Organized inbound marketing and mapping strategies for potential customers. In addition to website/brochure/email translation to Arabic and French.