Experience

Six Gldn Skincare

• Consumer Services
• 1 - 100 Employee

• Founder of Six Gldn

  • Sep 2020 - Present

  Six Gldn is clean, Dr formulated, all natural, botanical skincare, that is proven to balance all skin types and reveal healthy, radiant, glowing looking skin. We're a results driven brand, that create a minimal amount of products for maximum results. Six Gldn is clean, Dr formulated, all natural, botanical skincare, that is proven to balance all skin types and reveal healthy, radiant, glowing looking skin. We're a results driven brand, that create a minimal amount of products for maximum results.



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Chief founding member in Los Angeles

  • Aug 2020 - Present



Freelance

• Creative Director / beauty

  • Aug 2019 - Nov 2020

  Create 360 consumer campaigns for skincare, makeup and fragrance brands from concept through to campaign completion. Collaborate with the various in-house teams on worldwide: -BRAND STRATEGY -BRAND POSITIONING -BRAND MESSAGING -WEB STRATEGY -CONTENT PLANNING (across all consumer touchpoints from print, digital, TV etc) -CAMPAIGNS & CONCEPTS (print and digital) Provide strategic design direction on: -VISUAL IDENTITY -PACKAGING DESIGN -INSTORE POS -BRAND COLLATERAL -BRAND BOOKS & GUIDELINES -WEBSITE CREATIVE DIRECTION -SOCIAL MEDIA -IN-HOUSE MAGAZINES Creative Direction on: -PHOTOGRAPHY -ILLUSTRATION -EDITORIAL -ADVERTISING / CAMPAIGN -OUTDOOR MEDIA -TELEVISION CAMPAIGNS -E COMMERCE -SOCIAL MEDIA Work with copywriters to ensure proper tone of voice: -ADVERTISING CAMPAIGNS -BRANDING -PACKAGING -PROMOTIONAL & PR -EDITORIAL Creative Direction for VIDEOS: (TV, digital, conferences) -TREATMENTS & STORYBOARDS -EDITING & POST PRODUCTION -LOCATION SCOUTING -SET DESIGN -CASTING -PROP STYLING -WARDROBE STYLING -HAIR & MAKEUP



Penguin Random House

• United States
• Book Publishing
• 700 & Above Employee

• Author

  • Sep 2018 - Sep 2019

  Co-author of The Wedding A to Z Co-author of The Wedding A to Z



JAFRA Cosmetics International

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Global Creative Director Marketing

  • Jan 2017 - Sep 2019

  Create 360 consumer campaigns for skincare, makeup and fragrance brands from concept through to campaign completion. Collaborate with the various in-house teams on worldwide: -BRAND STRATEGY -BRAND POSITIONING -BRAND MESSAGING -WEB STRATEGY -CONTENT PLANNING (across all consumer touchpoints from print, digital, TV etc) -CAMPAIGNS & CONCEPTS (print and digital) Provide strategic design direction on: -VISUAL IDENTITY -PACKAGING DESIGN -INSTORE POS -BRAND COLLATERAL -BRAND BOOKS & GUIDELINES -WEBSITE CREATIVE DIRECTION -SOCIAL MEDIA -IN-HOUSE MAGAZINES Creative Direction on: -PHOTOGRAPHY -ILLUSTRATION -EDITORIAL -ADVERTISING / CAMPAIGN -OUTDOOR MEDIA -TELEVISION CAMPAIGNS -E COMMERCE -SOCIAL MEDIA Work with copywriters to ensure proper tone of voice: -ADVERTISING CAMPAIGNS -BRANDING -PACKAGING -PROMOTIONAL & PR -EDITORIAL Creative Direction for VIDEOS: (TV, digital, conferences) -TREATMENTS & STORYBOARDS -EDITING & POST PRODUCTION -LOCATION SCOUTING -SET DESIGN -CASTING -PROP STYLING -WARDROBE STYLING -HAIR & MAKEUP



American International Industries

• United States
• Manufacturing
• 100 - 200 Employee

• Creative Director Marketimg

  • Aug 2015 - Apr 2017

  360 big picture thinking for brand strategy and design from concept to completion: - Beauty advertising campaigns (print, online) - Press look books, brochures, branded magazines and promotional design - Photo shoot creative direction and production - Website creative direction - Store signage, instore displays, product packaging - Social Media 360 big picture thinking for brand strategy and design from concept to completion: - Beauty advertising campaigns (print, online) - Press look books, brochures, branded magazines and promotional design - Photo shoot creative direction and production - Website creative direction - Store signage, instore displays, product packaging - Social Media



Luxury Magazine

• Los Angeles

• Creative Director

  • Sep 2014 - Mar 2015

  Freelance Creative Director on Fashion Shoot Pre-Production: -visually define a story board and shot list -create style boards with the Fashion Editor to brief for wardrobe -cast for models: stay on brand and budget Day of Shoot -ensure all shots get done on time -ensure hair/makeup/wardrobe/nails all come together for each shot Post Production -edit photos -layout story -work with retoucher to get all photos ready for print Freelance Creative Director on Fashion Shoot Pre-Production: -visually define a story board and shot list -create style boards with the Fashion Editor to brief for wardrobe -cast for models: stay on brand and budget Day of Shoot -ensure all shots get done on time -ensure hair/makeup/wardrobe/nails all come together for each shot Post Production -edit photos -layout story -work with retoucher to get all photos ready for print



The Wedding A to Z

• Los Angeles/ London

• Co-Author and Creative Director of the book The Wedding A to Z

  • Sep 2011 - Jan 2015

  BOOK CO-AUTHORS: Karima El-Hakkaoui and Linda Hampshire BOOK TITLE: The Wedding A to Z....Everything You Need to Know* *And Stuff You Never Thought To Ask PUBLISHED BY: Clarkson Potter / Random House, Fall 2014 www.crownpublishing.com BOOK CO-AUTHORS: Karima El-Hakkaoui and Linda Hampshire BOOK TITLE: The Wedding A to Z....Everything You Need to Know* *And Stuff You Never Thought To Ask PUBLISHED BY: Clarkson Potter / Random House, Fall 2014 www.crownpublishing.com



Shoe Privee

• Santa Monica

• Creative Director

  • Oct 2011 - Sep 2012

  Hired to rebrand the e-commerce site and focus on importance of user-centered design by adding value through strong fashion photography and typography, an online magazine, trend reports and relavant social media content. Result: Widened target audience, increased sales by 11% and increased click through on customer emails by 27% Hired to rebrand the e-commerce site and focus on importance of user-centered design by adding value through strong fashion photography and typography, an online magazine, trend reports and relavant social media content. Result: Widened target audience, increased sales by 11% and increased click through on customer emails by 27%



Hudson Wright Easton

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• SENIOR ART DIRECTOR

  • Nov 2010 - Aug 2011

  SENIOR ART DIRECTOR FOR THE CREATIVE LUXURY & PREMIUM BRAND MARKETING AGENCY -Advertising -Marketing and Brand Building -Online design for marketing campaigns and website development -customer magazines Engaged luxury consumer with high end concept, development and execution for brands. Branding for clients included advertising, e-commerce, magalogues and packaging. Clients include: Space NK, Pure Cashmere and Harrods. Result: Harrods successfully brought major designers onboard their e-commerce site for multi-million pound revenue.



ATELIER MAYER

• London, United Kingdom

• ART DIRECTOR of design, branding and advertising

  • Dec 2007 - May 2011

  -Art direction for the luxury e-commerce vintage site including any additional branding or advertising needed including weekly e-newsletters. -Art direction for the luxury e-commerce vintage site including any additional branding or advertising needed including weekly e-newsletters.



Hearst UK

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• ART DIRECTOR COSMOPOLITAN magazine

  • Feb 2010 - Feb 2011

  Developed concept driven advertorial campaigns in Cosmopolitan through strategy specific fashion/beauty shoots teamed with editorial content. Clients include: Elizabeth Arden, Loreal, Marks & Spencer, Avon, Britain’s Next Top Model, Revlon, Max Factor, Clinique, Avon, Hugo Boss, Estee Lauder, American Express, Herbal Essences, Pantene

• ART DIRECTOR You and Your Wedding

  • 2009 - 2010

  Hired to strategically redesign and revitalize through new creative direction across print and online.



Grazia Magazine / Bauer Media

• London, United Kingdom

• Art Director

  • May 2010 - May 2010

  - Conceptualise and develop brand appropriate campaigns within the pages of Grazia magazine through strategy specific fashion/beauty shoots teamed with editorial content. - Conceptualise and develop brand appropriate campaigns within the pages of Grazia magazine through strategy specific fashion/beauty shoots teamed with editorial content.



The Art Group

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• creative director

  • 2006 - 2007

  Built an experienced team to commission and design original artwork sold in retailers worldwide.Lead design direction and pinpointed/tracked trends from fashion to predict their influence on homewares and art. Worldwide clients include: IKEA, Habitat, Laura Ashley, Zara Home, Barnes and Noble, Marks & Spencer, Target, JCPenney, Disney Stores. Result: Garnered more of Ikea’s business and increased revenue by 17% Built an experienced team to commission and design original artwork sold in retailers worldwide.Lead design direction and pinpointed/tracked trends from fashion to predict their influence on homewares and art. Worldwide clients include: IKEA, Habitat, Laura Ashley, Zara Home, Barnes and Noble, Marks & Spencer, Target, JCPenney, Disney Stores. Result: Garnered more of Ikea’s business and increased revenue by 17%



Future

• United Kingdom
• Media Production
• 700 & Above Employee

• ART DIRECTOR Wedding Day Magazine

  • 2003 - 2006

  Hired to redesign the brand into a luxurious high end magazine. Result: Higher end advertising brought into magazine and increased ad revenue Hired to redesign the brand into a luxurious high end magazine. Result: Higher end advertising brought into magazine and increased ad revenue



Berlin Cameron

• new york, new york

• ART DIRECTOR

  • Jun 1999 - May 2001

  -Partner with a copywriter to conceptualise national print and television campaigns. -Take the concept from presentation stage through to completion whether it is a photoshoot or commercial production. -Clients include: -Reebok (print and television) -Coca-Cola (print and television) -The Washington Post (television) -Partner with a copywriter to conceptualise national print and television campaigns. -Take the concept from presentation stage through to completion whether it is a photoshoot or commercial production. -Clients include: -Reebok (print and television) -Coca-Cola (print and television) -The Washington Post (television)



Toth+Co

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Oct 1998 - Apr 1999

  Developed a brand strategy for a pitch to fashion brand, Nautica including advertisements, billboards, instore graphics and a consumer magazine. Result: Won Nautica account Developed a brand strategy for a pitch to fashion brand, Nautica including advertisements, billboards, instore graphics and a consumer magazine. Result: Won Nautica account