Head of Ancillary Sales Revenue

• Jul 2013 - Present

Develops competitive ancillary revenue initiatives and programs to maximize revenue and provides industry-leading product solutions. Examines changes in market conditions such as new competition and selling dynamics to develop appropriate responses to ancillary programs. Provides an analytical approach in problem solving and data driven decision support; efficiently pulls and analysis large data sets to make fact-based decisions to drive revenue. Performs ad hoc projects and reporting as required. Provides direction and oversight for tactical and strategic pricing actions and monitors and reacts to competitive pricing actions. Reviews reports of market historical performance and booking information to isolate areas of need and opportunity. Leads and drives accountability for high-level yield management strategies and day-to-day decisions to maximize revenue during periods of peak demand. Drives business processes and revenue improvements by creating procedures for measurement, upkeep, and revision of priced products. Builds a culture of strategic and operational excellence to outperform competitors and deliver the revenue plan. Tracks ancillary performance and reports revenue trends to senior leadership and other stakeholders. Monitors competitor internet sites for new competitive programs. Analyses demand and customer behaviors related to ancillary products and implements pricing strategies for unbundled products. Establishes and communicates the monthly sales strategy targets for all cites in the US. Ensures policies relating to ancillary revenue products are defined, documented, communicated, and understood, both internally and externally Provides regular reports (including both data and commentary) on Ancillary Revenue achievements, providing senior management with insight into product/channel/route trends and issues, recommending actions where appropriate. Maintains an overview of competitor (both regional and global) ancillary activities and partners. Show less

Inside Sales Account Executive

• Nov 2012 - Jul 2013

Operations Manager

• Apr 2005 - Nov 2012