Senior Graphic Designer

• Apr 2022 - Present

Freelance Creative Director

• Jan 2017 - Apr 2022

⬩ Partnered with the Regional Director and Regional Strategy Manager on creatively directing projects ranging from branding and corporate identity design, event and experience design, editorial publication, and social media strategy. ⬩ Headed the creation, management, and development of the company’s overall visual communication across digital and print media. Established a solid voice of consistency aligning with the foundation’s core values, mission, and history. ⬩ Implemented brand strategy and cultural storytelling to usher in the foundation’s next chapter of liberal activism in the MENA region through their NauHaus idea incubator. ⬩ Supervised the launching and branding of the ‘Innovation in Politics’ forum for two consecutive years (2019 – 2020) while closely collaborating with exhibition curators, audiovisual technicians, PR representatives, and strategic partners to create a memorable experience utilizing VR technology, 3D animation, motion graphics, and print media. ⬩ Boosted the foundation’s brand visibility through integrated communications campaign supporting the rebranding of the ‘Bel Arabi’ podcast in order to increase listeners tuning in. Directed a series of publications and newsletters highlighting the accomplishments of women in Lebanon, the socio-economic situation in Lebanon, and the effects of foreign policy on the MENA region.

Senior Graphic Designer

• Jan 2019 - Dec 2019

⬩ Established a complete brand identity for Saudi Arabia’s ‘The Flower Man Festival of Al-Soudah Season’. Identity developed through the usage of traditional Saudi patterns and customized illustration used on signage, billboards, and merchandising. ⬩ Liaised with the marketing team to ensure effective, unified communication of brand voice and personality across all digital requirements. Used compelling storytelling that responded to the clients’ brief and brand vision to help resonate and connect with audiences. ⬩ Met with new and existing clients to discuss briefs, consult on branding directions and approaches, and pitch proposals.

Junior Graphic Designer

• May 2018 - Dec 2018

⬩ Penned copyright for social media campaigns in English and Arabic for a variety of clients including: F&B (Food and Beverage), leisure and entertainment, and automobile industries. ⬩ Managed the online social media accounts and presence of food supplier brands and wineries in addition to planning and designing weekly-scheduled posts. ⬩ Aided senior graphic designers in the execution, finalization, and proofing of packaging designs pre-printing. ⬩ Penned copyright for social media campaigns in English and Arabic for a variety of clients including: F&B (Food and Beverage), leisure and entertainment, and automobile industries. ⬩ Managed the online social media accounts and presence of food supplier brands and wineries in addition to planning and designing weekly-scheduled posts. ⬩ Aided senior graphic designers in the execution, finalization, and proofing of packaging designs pre-printing.

Intern

• Jan 2018 - Apr 2018

⬩ Chosen by my department chair to undergo a four-month intensive mentorship under the guidance and supervision of the senior creative director. Collaborated together in bringing my senior year project to fruition as part of the requirements for completing my B.S. in Graphic Design at the Lebanese American University. ⬩ Chosen by my department chair to undergo a four-month intensive mentorship under the guidance and supervision of the senior creative director. Collaborated together in bringing my senior year project to fruition as part of the requirements for completing my B.S. in Graphic Design at the Lebanese American University.

Advertising Intern

• Apr 2017 - Sep 2017

⬩ Supported senior designers in realizing client briefs into memorable brands communicated through strategic advertising campaigns. ⬩ Researched trends and monitored social media networks for potential opportunities to be used in marketing and communication campaigns. ⬩ Reported to the head of design for approval prior to helping finalize artworks pre-printing. ⬩ Provided translation for copyright from English to Arabic and vice versa. ⬩ Attended pitches and presentations for national and international clients, in addition to charting a brand identity from scratch for an insurance agency based in the U.A.E.