Karim Saab
Deputy Managing Director at Tavola- Claim this Profile
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English -
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Japanese -
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Bio
Credentials
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MBA
IE Business SchoolDec, 2017- Sep, 2024
Experience
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Tavola
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Brazil
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Design Services
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1 - 100 Employee
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Deputy Managing Director
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Jan 2023 - Present
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Head of Marketing and Sales
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Mar 2020 - Jan 2023
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Strategic Planning Manager
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Feb 2018 - Mar 2020
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Marketing Manager (Retail & E-Commerce)
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Apr 2014 - Dec 2016
Established E-Commerce strategy and department, taking on P&L responsibility Led the development and launch of E-Commerce Platform across six markets, generating significant additional revenue while maintaining support from key stakeholders across multiple departments Relaunched Tavola’s loyalty program and integrated customer profiles across E-Commerce and in-store POS Negotiated and entered agreements with online third-party marketplaces and oversaw merchandising and fulfillment activities Formed content development teams and shifted the marketing strategy to digital and content generation Launched successful marketing partnerships with various companies operating in TV and Media, Events, and FMCG industries Implemented marketing processes and procedures for inter-departmental activities Show less
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General Mills
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United States
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Manufacturing
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700 & Above Employee
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Business Analyst
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Jun 2012 - Mar 2014
Initiated and led “Building Blocks” process - systematic approach to working closely with distributors and sales and marketing teams to build detailed sales forecasts, reducing forecast variance by over 50%Implemented monthly analysis of trade efficiency practices at an outlet level, allowing for trade spend reductions by 15%Forecasted and analyzed key account sales for multiple countries, leading to significant marketing spend savings in revised agreements
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Jr. Financial Analyst
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Jan 2011 - Jun 2012
Developed financial models and monthly presentations used by General Mills Europe senior management to make and amend distribution agreements and revenue and profit forecast decisionsAnalyzed and presented recommendations on SKY and segment mix within brands, leading to margin improvements of up to 3%
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Education
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2017 - 2017
IE Business School
Master of Business Administration (MBA) -
2017 - 2017
Fudan University
Introduction to Doing Business in China -
2006 - 2010
Boston University Questrom School of Business
Bachelor of Science, Business Administration
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