Experience

Travel Bureau

• United Arab Emirates
• Travel Arrangements
• 1 - 100 Employee

• Managing Partner

  • Apr 2021 - Present



Azadea Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Regional Brand Manager

  • Jun 2019 - Apr 2021

  Responsible of leading the retail, brand management, and e-commerce teams in the development and execution of strategic and expansion plans. Responsible of leading the retail, brand management, and e-commerce teams in the development and execution of strategic and expansion plans.



Concepts

• United States
• Retail
• 1 - 100 Employee

• Business Development Manager

  • Sep 2016 - May 2019

  • Lead the digital transformation by implementing cloud-based POS & CRM resulting in cutting operational costs • Developed the brand launch strategy in liaison with Boston HQ • Lead the development and launch of the online store www.cncpts.com in the MENA region • Manage creative agencies and marketing budgets based on google analytics data • Increased customer funnel conversion by tracking customer website behavior using Google Analytics tools • Device digital methods to achieve business objectives using UX • Manage the governance and budget of Digital Projects (A/B testing and re-targeting techniques) • Identify growth opportunity and expansion plan • Implementing customer loyalty program to enhance customer retention rate • Optimizing performance of digital marketing channels (SEO, SEM, Display Networks, Social Media and CRM) • Setting Content,Visual Communication Strategy • Communicating and new application requirements with demand/IT teams for Digital Innovation projects Show less



Nike

• United States
• Retail
• 700 & Above Employee

• Regional Sales Manager

  • Apr 2012 - Jun 2016

  • Develop and drive long term revenue plans and set seasonal targets • Develop a balanced distribution network by building required channels and accelerating Team Sales business • Lead pre-season business planning for the region to drive seasonal revenue targets based on overall FY objectives. • Ensure high level of performance from Nike support functions (e.g. Customer Service, Finance and Operations) to execute smooth shipping, logistics, and financial process • Lead a team of 3 category managers to achieve seasonal and annual sales targets in 4 countries Show less



Transmed

• Lebanon
• Manufacturing
• 700 & Above Employee

• Business Analyst

  • Jul 2010 - Sep 2012