Experience

Fischer and Frichtel Homes
• Chief Marketing Consultant

  • Nov 2017 - Present


Fischer and Frichtel Custom Homes

• Chief Marketing Officer

  • Aug 2014 - Mar 2017

  Responsible for overseeing the planning, development and execution of Fischer & Frichtel's marketing and advertising initiatives. My primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.My goal is to ensure Fischer & Frichtel's message is distributed across all relative and profitable channels and platforms while seeking out new ways to deliver messaging to targeted audiences in order to meet sales objectives. Show less

• Marketing Services Coordinator

  • Mar 2009 - Aug 2014

  Consulting work for new home builders. Created and executed marketing plans and budgets for many multi-builder new home communities and projects throughout the St. Louis metro area.



New Home News, LLC

• United States
• Advertising Services

• Co-Publisher & Co-Owner

  • Mar 2010 - Mar 2013

  Published a new home construction magazine for the metro St. Louis area in Missouri. Was a great learning and growing experience. Thank you to all the new home builders in St. Louis and St. Charles County who participated in this journey with me and our team. You don't win them all but you have to stretch yourself beyond your comfort zones to experience the education you get along the way that is all part of the journey and shaping who you are. Published a new home construction magazine for the metro St. Louis area in Missouri. Was a great learning and growing experience. Thank you to all the new home builders in St. Louis and St. Charles County who participated in this journey with me and our team. You don't win them all but you have to stretch yourself beyond your comfort zones to experience the education you get along the way that is all part of the journey and shaping who you are.



Fischer and Frichtel

• Vice President, Sales & Marketing

  • Sep 2003 - Nov 2007

  Oversaw both sales and marketing teams. Great teams make you look great - and they were the best of the best. Building effective teams in a company is one of the most crucial elements of its success. And, typically, it doesn't happen over night. It takes a personal commitment to understanding people's strengths and weakness. When you can tap into their strengths you have a winner and beautiful to watch them soar.

• Director of Marketing

  • Mar 2000 - Sep 2003

  Developed and lead an extremely talented and creative marketing team. Executed marketing campaigns that have been, to date, the best I've ever seen or been a part of.Creative brainstorming sessions were held on a weekly basis and the creativity would explode out of them. Of course, the meetings always included a catered lunch for all - I think it was the chocolate candies though that really generated the flow of ideas - or maybe it was the 5:00p happy hour?



New Homes Guide of St. Louis

• Vice President of Sales

  • Nov 1997 - Oct 1999

  Lead sales generation for a guide to new homes in St. Louis and St. Charles County. My first introduction to the new home industry - other than shopping for a new home! Lead sales generation for a guide to new homes in St. Louis and St. Charles County. My first introduction to the new home industry - other than shopping for a new home!