Experience

Perfect Patients

• Australia
• Advertising Services
• 1 - 100 Employee

• Team Leader - Production

  • Mar 2021 - Present

• Website Production Specialist

  • Jul 2018 - Mar 2021



The Founders Inn and Spa, Tapestry Collection by Hilton

• United States
• Hospitality
• 1 - 100 Employee

• Public Relations Representative

  • 2015 - Mar 2020

  • Develops yearly PR plan for property to help promote locally, regionally and nationally • Write and distribute press releases on property events, new hires, etc. • Works with the Virginia Beach Convention & Visitors Bureau to provide information on hotel for media requests they receive directly • Assisted in the planning and promotion of the 2016 10K Bakeaway that the hotel put on; helped to secure judges • Monitors media, HARO leads and editorial calendars for new opportunities • Continuously manages media lists to keep updated • Works with media/bloggers who visit property; plans itinerary, meet in-person with each writer; assists them in their article as needed • Works remotely from home office Show less



SnapKnot

• United States
• Photography

• Community, PR & Content Manager

  • May 2015 - May 2018

  • Manages, writes and acts as Copy Editor for the SnapKnot blog through WordPress; conducts interviews for articles; uses SEO to help optimize site• Manages all social media pages for SnapKnot and Camera Giveaways and has helped to increase follower base and interaction on all channels• Acts as project manager and creates timelines on various projects that get outsourced for web design, large projects, etc. • Works with guest bloggers to edit copy before publishing it on the blog• Creates monthly email newsletters for both bride and photographer email lists along with other various campaigns and affiliate programs; distributes and manages email list; monitor campaigns post deployment• Manages the affiliate program to increase revenue; works directly with all affiliate partners• Expanded the presence of SnapKnot as an expert in the industry by guest posting on other blogs; writes and edits all guests posts• Works as the main customer service contact; assists with incoming phone calls regarding photographer accounts, cancellations and questions regarding their profiles and service; monitors SnapKnot email; uses Salesforce• Works remotely from home office Show less

• Community Development Specialist

  • Apr 2014 - May 2015

  - Developed a plan for public relations outreach to national, regional and local media - Manages and writes the SnapKnot blog; use WordPress for the blog platform and uses SEO to help optimize the site- Manages the social media including Facebook, Twitter, Pinterest, Google+, StumbleUpon, etc. and has helped to increase follower base on all channels- Expanded the guests posts that SnapKnot does for other wedding industry blogs and websites- Helps with customer service questions and queries for photographer members; assists with incoming phone calls and emails regarding accounts, cancellations and questions regarding their profiles and service- Helps to work with 2 interns- Works remotely from home office Show less



BCF

• Senior PR Account Executive

  • Oct 2013 - Mar 2014

  - Worked as the Client contact for the Virginia Beach Convention & Visitors Bureau and Fredericksburg Area Tourism with budgets over $450K as well as other Clients including Operation Smile, ClearPoint Financial Solutions, and more- Worked on online pressrooms (with Wordpress) and social media sites (Twitter, Facebook, Pinterest, blogs, etc.) and analyze with Google Analytics and Sysomos- Wrote and distributed press releases, e-newsletters, media advisories and media kits - Project management: oversaw many Client projects from start to completion - Developed pitch ideas; maintained relationships with national and local broadcast and print media- Worked collaboratively with internal teams to help plan, draft and execute marketing plans- Prepared monthly billing and status summary sheets for Clients and managed budgets- Worked independently in a remote home office a few times per week Show less

• Account Executive

  • Nov 2008 - Oct 2013

  • Worked as the Client contact for the Virginia Beach Convention & Visitors Bureau and the Virginia Aquarium & Marine Science Center with budgets over $400K• Secured media coverage for the Virginia Beach Convention & Visitors Bureau 3 years in a row with a media value of over $850,000 and a circulation of over $3 million• Has worked closely on many other accounts including: Washington Redskins Beach Blitz Fan Festival, Pennsylvania Real Estate Investment Trust, America’s Polo Cup, ClearPoint Financial Solutions, Fredericksburg Area Tourism, and Collier County, Florida • Helped to plan, draft and execute marketing plans for Clients• Helped to manage/plan Client events such as the Virginia Beach Adventure Race and the Virginia Beach New York City Media Event• Pitched various press visits, planned and booked itineraries and hosted journalist while visiting Virginia Beach• Develop pitches and maintain strong relationships with national and local broadcast and print media• Write and distribute press releases, e-newsletters, media advisories and media kits• Work with media to fulfill all journalist requests• Manage Client websites, online pressrooms and social media (Twitter, Facebook, blogs, etc.) and analyze with Google Analytics• Worked alongside our creative department to build and update websites, pressrooms, etc. • Keep Client media lists up-to-date using Vocus, Cision and BurellesLuce media databases• Prepare monthly billings and status summary sheets for Clients• Maintain solid working relationships with each Client as well as other internal departments• Helped to prepare RFP responses when necessary• Worked remotely three times per week at my home office Show less

• PR Assistant Account Executive

  • Nov 2005 - Nov 2008

  • Responsible for maintaining all client clip coverage from broadcast and print media• Gather research for clients• Book travel for media on press visits• Worked closely with Account Executives on daily Client tasks



Virginia Beach Fire Training Center

• Virginia Beach, VA

• Secretary

  • Jul 2005 - Nov 2005

  • Scheduled Fire/EMS employees into mandatory recertification classes • Helped out with many office projects and answered incoming phone calls • Scheduled Fire/EMS employees into mandatory recertification classes • Helped out with many office projects and answered incoming phone calls



BCF

• Virginia Beach, VA

• PR Intern

  • May 2004 - Sep 2004

  • Learned the process of pitching to and working with the media • Maintained all clip coverage from broadcast and print media • Research for many clients • Learned how to build good client relationships • Learned the process of pitching to and working with the media • Maintained all clip coverage from broadcast and print media • Research for many clients • Learned how to build good client relationships