Experience

Best Friends Animal Society

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Director, Brand Experience & Merchandising

  • Nov 2019 - Present

• Sr. Manager Brand Experience and Hospitality

  • Aug 2018 - Nov 2019

  • Currently leading initiative to rebrand guest experience journey at all brick and mortar facilities and special events nationwide including but not limited to all collateral, signage, guest takeaways and messaging• Develop and execute marketing and brand experience for organizational new hospitality effort including launching our new motel. Responsible for all marketing materials, brand and hospitality efforts both in social and various mediums as well as onsite brand story and guest experience• Developed and manage various multimillion dollar departmental budgets throughout career • Develop and execute national PSA and brand awareness marketing campaigns including project management of all broadcast and digital, all print and outdoor mediums as well as national press tours, and media buys when necessary• Strategized messaging for national organizational rebrand in 2013 including all marketing collateral and facility branding• Develop and execute plans for nationwide marketing campaigns for initiatives such as a national spay and neuter public awareness campaign, national special events in multiple cities simultaneously including all collateral and brand presence• Responsible for marketing organization’s national conference, all brand experience signage within event, trade show presence including sourcing and producing all trade show materials and booth components• Led restructure of regional marketing staff and SOP including a full rebrand of our Los Angeles regional program. Show less

• Sr. Manager, Brand Strategy and Experience

  • Aug 2016 - Aug 2018

• Manager, Brand Marketing and Experience

  • Aug 2014 - Aug 2016

• Communications Manager, Los Angeles

  • Mar 2013 - Aug 2014

• Events and Marketing Manager

  • Oct 2012 - Mar 2013

  Develop and execute marketing plans for national special events and campaigns for a non-profit organization National Spay and Neuter Campaign - generated over 1 billion impressions with a $5 million plus value under budgetPet Super Adoptions (5,000 attendees adopting over 400+ animals in a one-day event,Strut Your Mutt fundraising dog walk and festival benefitting local animal welfare organizationsMarketing plans include internal and external promotions to members and prospective members through mediums such as: social networking, direct mail, emails, traditional print and media buys, all marketing collateral, and “day-of” traffic drivers and promotions. Coordinate and execute all media buys (print, radio, online and broadcast)Foster relationships with corporate and trade partners to maximize event marketing budgets to coordinate trade and in-kind media buys Show less

• Events Marketing Specialist

  • Aug 2009 - Oct 2012



Meritage Homes

• United States
• Construction
• 700 & Above Employee

• Marketing Manager

  • Sep 2007 - Oct 2008

  • Strategized with sales and marketing teams to build custom multi-tiered marketing plans for 8-10 regional home communities based on buyer profile and price point etc. • Coordinated all avenues of marketing including but not limited to: advertising, promotions, collateral design, special events, model homes, inventory marketing and sales meetings • Coordinated special events of all sizes and ranges - from inception to completion - including managing budgeting, menus, all themes, security, press etc. • Managed fourteen new home communities, consisting of 40+ model homes • Managed multi-million-dollar budget and re-negotiated all vendor contracts throughout the year to generate cost savings upwards of twenty percent • Coordinated the design of new model homes on an accelerated schedule in a down market. Personally reviewed every detail to ensure accurate budgeting and materials were being used to suit the price point and buyer profile. • Managed relationships with 18 sales people with varying personalities and work styles. • Increased knowledge in interactive marketing, by managing and updating website, creating and distributing e-blasts to both brokers and future prospects, and developed pay-per-click campaigns in collaboration with the corporate marketing team. Show less



Centex Homes

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager

  • Jun 2004 - Jul 2007

  • Collaborated with advertising agencies to create successful marketing campaigns from launch of interest list to final close-out opportunity. Methods include: promotions, preview events, interactive/web campaigns, direct mail, advertising, signage etc. • Managed twelve new home neighborhoods throughout Southern California • Coordinated all grand opening events, preview events, home owner events, and ground breaking events. • Facilitated the opening of new home model complexes from inception to grand opening including the maintenance throughout life of project. • Developed strong relationships and respect among both peers and executives alike. Show less



MCA Records

• Music
• 1 - 100 Employee

• Creative Services Manager

  • Jan 1999 - Jun 2003

  • Organized all communications between creative, design, production, and marketing departments. • Conducted weekly company-wide project status meetings and generated reports of all upcoming and current projects. • Managed as many as 20 projects at one time while supervising activities of all personnel involved from inception to completion of a given project. • Hired outside freelance professionals, negotiated all contracts, balanced project budgets and met all deadlines including all album release dates. • Planned all company-wide promotional “meet and greets” and entertainment functions, such as Grammy parties and album release events from inception to tear down. (Responsibilities included site scouting, fee negotiations, all food and drink organization, invitations, press releases, and set up and tear down supervision.) • Organized travel for artists and employees. Show less



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Publicity

  • Jun 1996 - Jan 1999