Karen Colosetti
Chief Marketing Officer at Creative Mischief- Claim this Profile
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Bio
Pat Pauksta
Karen wrote clear and persuasive copy for our seminars and summits and also developed memorable themes as part of marketing strategy. She is creative, a joy to work with and just an all-around lovely person. I recommend her highly.
Ashley Sustrich
Karen has superior communication skills (both written and verbal). She understands how to articulate the result she's after to a designer, which limits the revision process and speeds up productivity. She's a dream client - organized, professional and friendly. I'd work with her again in a second.
Pat Pauksta
Karen wrote clear and persuasive copy for our seminars and summits and also developed memorable themes as part of marketing strategy. She is creative, a joy to work with and just an all-around lovely person. I recommend her highly.
Ashley Sustrich
Karen has superior communication skills (both written and verbal). She understands how to articulate the result she's after to a designer, which limits the revision process and speeds up productivity. She's a dream client - organized, professional and friendly. I'd work with her again in a second.
Pat Pauksta
Karen wrote clear and persuasive copy for our seminars and summits and also developed memorable themes as part of marketing strategy. She is creative, a joy to work with and just an all-around lovely person. I recommend her highly.
Ashley Sustrich
Karen has superior communication skills (both written and verbal). She understands how to articulate the result she's after to a designer, which limits the revision process and speeds up productivity. She's a dream client - organized, professional and friendly. I'd work with her again in a second.
Pat Pauksta
Karen wrote clear and persuasive copy for our seminars and summits and also developed memorable themes as part of marketing strategy. She is creative, a joy to work with and just an all-around lovely person. I recommend her highly.
Ashley Sustrich
Karen has superior communication skills (both written and verbal). She understands how to articulate the result she's after to a designer, which limits the revision process and speeds up productivity. She's a dream client - organized, professional and friendly. I'd work with her again in a second.
Experience
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Creative Mischief
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United States
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Advertising Services
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1 - 100 Employee
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Chief Marketing Officer
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Aug 2013 - Present
Marketing and brand strategy. Marketing and brand strategy.
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President & Co-founder
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Jan 2012 - Jan 2015
How We Work is a 2-day interactive and outcome-focused conference March 2013 in Atlanta for professionals involved in the strategic design and management of where and how people work. How We Work is a 2-day interactive and outcome-focused conference March 2013 in Atlanta for professionals involved in the strategic design and management of where and how people work.
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Independent Marketing Consultant
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Atlanta, GA
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Marketing Professional
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Jun 2009 - Jan 2014
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Create Alchemy
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Atlanta, GA
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Partner
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Dec 2011 - Jul 2013
Creative services and communications partner in Create Alchemy, providing brand optimization, communications strategy, technology integration, analytics, and marketing automation for associations. Creative services and communications partner in Create Alchemy, providing brand optimization, communications strategy, technology integration, analytics, and marketing automation for associations.
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CoreNet Global
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United States
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Real Estate
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1 - 100 Employee
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VP Marketing
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Jan 2008 - Jun 2009
• Provided strategic marketing direction for global association of corporate real estate executives of Global 2000/Fortune 500 companies and service providers• Led marketing for global conferences• Within 5 months, built internal marketing team and transitioned global marketing operations from externally operated function to internally run operations• Decreased marketing expenses by 10% while increasing campaign metrics by 10%• Introduced targeted communications strategy supported by e-mail best practices to achieve click through rates averaging 58% higher than the email marketing industry average • Undertook website rebuild to improve market interaction and retention; introduced new revenue stream supported by new web banner ad server • Increased press coverage through improved PR management and increased press opportunities at conferences• Introduced new global corporate and conference branding strategy Show less
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Director Chapter Program Development
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Aug 2003 - Jan 2008
• Within 2 years of hire, established failing chapter learning program as a profitable program, increasing partner participation from 25% to 70% by third year of development• Established first-ever bi-annual Chapter Learning Summit Roundtables for chapter learning officers and resulting Chapter Learning Community
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CMP Media (division bought by UP Media 2002)
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Atlanta, GA
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Marketing Manager
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Jan 2001 - Jan 2003
• Directed and produced advertising, e-mail, direct mail, PR, telemarketing and online marketing campaigns • Directed marketing for 4 annual conferences • Identified and implemented new business opportunities and delivery methods to combat technology slump, resulting in improved and expanded event locations • Consolidated and aligned marketing strategies and resources resulting in substantial reduction of marketing expenditures while maintaining and growing marketing services • Secured key relationships and trade agreements with related associations and publications to enhance market saturation • Developed financial forecasts and marketing budgets; secured and managed ongoing marketing provider relations Show less
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MostChoice.com
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Atlanta, GA
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Content Editor
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Jun 2000 - Jan 2001
• Supported key business development strategy for online start-up company through content development • Supported key business development strategy for online start-up company through content development
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International Development Research Council (IDRC)
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Norcross, GA
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Marketing/Communications Manager
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Aug 1996 - Jun 2000
• Implemented global event and membership marketing strategy through content development and management of marketing production and design processes • Management and copywriting for monthly association newsletter, The IDRC Communicator • Implemented global event and membership marketing strategy through content development and management of marketing production and design processes • Management and copywriting for monthly association newsletter, The IDRC Communicator
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Florida Institute of CPAs (FICPA)
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United States
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Accounting
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1 - 100 Employee
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Publications Manager
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Apr 1993 - Jul 1995
• Internal management and production of marketing collateral, instructional and informational materials, newsletters, directories and catalogs • Internal management and production of marketing collateral, instructional and informational materials, newsletters, directories and catalogs
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The Chiefland Citizen
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Chiefland, FL
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Reporter
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Feb 1992 - Apr 1993
• One of two reporters effectively supplying weekly county-wide newspaper with news and feature content and photography, specifically related to county boards, politics, elections, people, history and events • One of two reporters effectively supplying weekly county-wide newspaper with news and feature content and photography, specifically related to county boards, politics, elections, people, history and events
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Education
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1989 - 1991
University of Florida
B.S., Journalism -
1987 - 1989
Florida State University
A.A., Cultural Anthropology
Community
