Experience

JEA

• United States
• Utilities
• 700 & Above Employee

• Director, Content & Media Relations

  • 2022年9月 - – 現在

  Lead media relations, video and corporate communications teams for Jacksonville's community-owned utility.

• Media Relations Manager

  • 2021年6月 - 2022年10月

  Lead public relations for Jacksonville's community-owned utility.



Advocate Health Advisors

• United States
• Insurance
• 100 - 200 Employee

• Public Relations Specialist

  • 2020年1月 - 2021年6月

  ➢ Lead public relations for national insurance brokerage. ➢ Write news releases, talking points and key messaging for proactive media pitching. ➢ Direct company social media marketing. Strategy humanizes brand, helping to drive engagement, agent recruitment and client enrollment. ➢ Developed digital marketing training for agents and employees who have pivoted their marketing strategy in wake of COVID-19 pandemic. ➢ Lead public relations for national insurance brokerage. ➢ Write news releases, talking points and key messaging for proactive media pitching. ➢ Direct company social media marketing. Strategy humanizes brand, helping to drive engagement, agent recruitment and client enrollment. ➢ Developed digital marketing training for agents and employees who have pivoted their marketing strategy in wake of COVID-19 pandemic.



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Lead Public Relations Manager

  • 2016年3月 - 2019年3月

  ➢ Led strategic development and tactical planning of media relations in seven Florida media markets, including Tampa Bay, Orlando, Jacksonville and Tallahassee. ➢ Developed innovative campaigns to promote AT&T 5G, community engagement, diversity & inclusion and It Can Wait campaign to end smartphone distracted driving.➢ Handled crisis communications during hurricanes in Florida, keeping media informed of the status of network services and company’s humanitarian support.➢ Mitigated negative perception through media monitoring, communication planning and rapid response.



Dalton

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Public Relations Manager

  • 2014年2月 - 2016年3月

  ➢ Managed public relations as the sole spokesperson for AT&T on the west coast of Florida. ➢ Launched innovative PR campaigns, earning extensive news coverage, social media engagement and positive customer sentiment. ➢ Developed creative approaches to promote AT&T’s It Can Wait campaign to end smartphone distracted driving that resulted in significant local media coverage.➢ Handled key media communication during hurricanes in Florida, keeping media informed of status of network services and humanitarian support. ➢ Spearheaded media training for managers and senior executives.



Florida Philanthropic Network

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Manager

  • 2013年8月 - 2014年2月

  Led communications and directed social media strategy for network of grant makers in Florida. Led communications and directed social media strategy for network of grant makers in Florida.



TBO.com

• Editor, TBO.com

  • 2011年1月 - 2013年3月

  ➢ Directed staff of 10 website editors producing breaking news coverage, live sports and interactive reports. ➢ Developed strategies that grew new audience and expanded the reach of online content through mobile platforms and social media marketing. ➢ Launched Tweetups, allowing social media fans to engage with journalists and TV personalities.➢ Led collaborative news coverage with leaders from Tampa Tribune newsroom and WFLA, News Channel 8 to cover breaking news and severe weather. ➢ Directed staff of 10 website editors producing breaking news coverage, live sports and interactive reports. ➢ Developed strategies that grew new audience and expanded the reach of online content through mobile platforms and social media marketing. ➢ Launched Tweetups, allowing social media fans to engage with journalists and TV personalities.➢ Led collaborative news coverage with leaders from Tampa Tribune newsroom and WFLA, News Channel 8 to cover breaking news and severe weather.



Tampa Bay Times

• United States
• Newspaper Publishing
• 300 - 400 Employee

• Audience Editor

  • 2005年3月 - 2010年12月

  ➢ Developed strategy for reader engagement on website and social media platforms. ➢ Hosted reader engagement blog, driving engagement with audience and inviting reader participation. ➢ Promoted to role after working for two years as online editor, successfully driving website traffic and audience engagement. (2005-2007). ➢ Developed strategy for reader engagement on website and social media platforms. ➢ Hosted reader engagement blog, driving engagement with audience and inviting reader participation. ➢ Promoted to role after working for two years as online editor, successfully driving website traffic and audience engagement. (2005-2007).