Experience

Visible Women Agency

• Media Production
• 1 - 100 Employee

• Ambassador

  • Apr 2023 - Present

  New York, New York, United States Visible Women is a Feminine Intelligence Agency curating opportunities for members to make powerful connections through dynamic talking circles spotlighting creators​. https://www.visiblewomenagency.com



Global Connections for Women Foundation (GC4W)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Content Lead

  • Aug 2019 - Present

  New York, New York, United States - Develop digital content assets from concept to execution, manage and analyze content strategy; grew online engagement rate by 60% over a year with a reach of over 3.5 million people worldwide. - Collaborate cross-functionally with executives, marketing, and business development team on 10+ marketing campaigns and events.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Global Marketing Strategy & Planning Intern

  • Jun 2023 - Aug 2023

  New York, New York, United States - Pioneered and crafted B2B membership marketing strategy initiatives with 2 external agencies and 12 cross-functional teams, driving acquisition, retention, spend, and loyalty through comprehensive end-to-end strategies such as brand narratives, positioning, and messaging frameworks. - Formulated GTM messaging strategies for 20 marketing channels and strategic marketing recommendations for 4 key placements spanning product marketing and enterprise-level programs. - Initiated… Show more - Pioneered and crafted B2B membership marketing strategy initiatives with 2 external agencies and 12 cross-functional teams, driving acquisition, retention, spend, and loyalty through comprehensive end-to-end strategies such as brand narratives, positioning, and messaging frameworks. - Formulated GTM messaging strategies for 20 marketing channels and strategic marketing recommendations for 4 key placements spanning product marketing and enterprise-level programs. - Initiated comprehensive market research and engaged stakeholders to pinpoint specific customer needs, yielding actionable insights guiding strategic approaches for B2B membership positioning. Show less



The Ricciardi Group

• United States
• Advertising Services
• 1 - 100 Employee

• Client Strategy Associate

  • Feb 2022 - May 2023

  New York, New York, United States - Collaborated with account directors to strategize and execute corporate rebranding, portfolio alignment, brand architecture, and digital/social campaigns for prominent B2B clients such as M&T Bank, Oppenheimer & Co.Inc, Vista Equity Partners, etc. - Strategized and executed on demand generation programs, including organic (email, content, social media, SEO) and paid (programmatic advertising, social advertising, SEM, and more). - Devised and implemented integrated marketing campaigns… Show more - Collaborated with account directors to strategize and execute corporate rebranding, portfolio alignment, brand architecture, and digital/social campaigns for prominent B2B clients such as M&T Bank, Oppenheimer & Co.Inc, Vista Equity Partners, etc. - Strategized and executed on demand generation programs, including organic (email, content, social media, SEO) and paid (programmatic advertising, social advertising, SEM, and more). - Devised and implemented integrated marketing campaigns for the revamped website, resulting in a 40% surge in website traffic. Show less



Global Citizen Media Production

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Founder & Executive Producer

  • Jul 2020 - May 2023

  New York, New York, United States - Oversaw and streamlined day-to-day production operations, content ideation, financial management, weekly performance indicators, influencer marketing management, and competitive marketing strategies; gained 20 M viewership across channels and increased user engagement by 56% within 2 years. - Outsourced and cultivated 10+ business marketing initiatives (NVIDIA, Coca-Cola, etc.) to boost long-term success within 6 months; established business strategic partnership with iClick Interactive… Show more - Oversaw and streamlined day-to-day production operations, content ideation, financial management, weekly performance indicators, influencer marketing management, and competitive marketing strategies; gained 20 M viewership across channels and increased user engagement by 56% within 2 years. - Outsourced and cultivated 10+ business marketing initiatives (NVIDIA, Coca-Cola, etc.) to boost long-term success within 6 months; established business strategic partnership with iClick Interactive Asia Group Limited (NASDAQ: ICLK). - Spearheaded and delegated 40+ core team members and 2 professional filming crew to meet competitive goals for each video production. Show less



iClick Interactive Asia Group Limited

• Hong Kong
• Advertising Services
• 100 - 200 Employee

• Strategy Partner

  • Jan 2022 - Jan 2023

  New York, New York, United States

• American Express Discovery Program

  • Sep 2022 - Sep 2022

  New York, New York, United States



Equity Portal

• United States
• Financial Services

• Marketing Intern

  • May 2021 - Jul 2021

  New York, New York, United States - Established and implemented industry-focused go-to-market strategies and B2C marketing campaigns to drive brand awareness. - Designed creative content for the beta website in preparation for the upcoming grand launch.



Morning Brew

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Brew U Ambassador

  • Jan 2021 - Apr 2021

  New York, New York, United States - Devised and executed marketing strategies to increase Brew readership across NYU campus. - Engaged NYU community with Morning Brew's newsletter content. Brew U is Morning Brew's student ambassador program to expand our community of modern business leaders to college campuses.



The Film Guys

• Netherlands
• Entertainment Providers
• 1 - 100 Employee

• Assistant Producer and Writer

  • Mar 2019 - Oct 2019

  Westchester County, New York, United States - Coordinated two productions for The Masters School which received 2019 Bronze InspirED Brilliance Awards.



SCG America Group Inc.

• United States
• Real Estate
• 1 - 100 Employee

• Sales & Marketing Intern

  • Jul 2018 - Aug 2019

  New York, New York, United States - Researched marketing strategies and managed social-networking sites via Facebook, Instagram, and YouTube; improved website analytics by 40% from prior quarter. - Corresponded with external creative and PR agencies to implement 2 rebranding marketing campaigns.



Financial Times

• United Kingdom
• Newspaper Publishing
• 700 & Above Employee

• Marketing & Business Development Intern

  • Jun 2019 - Jul 2019

  Beijing City, China - Evaluated market analysis and reader insights to develop creative content for print, digital, and video assets. - Communicated with senior leaders about summer video marketing strategies and budgets.



New York City Guitar School

• United States
• Musicians
• 1 - 100 Employee

• Website Content Editor

  • Mar 2019 - Apr 2019

  New York, New York, United States - Designed and translated Chinese version of the New York City Guitar School webpage. - Developed 2020 summer school marketing campaigns for the Chinese market.