Experience

Refraction Media

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Co-Founder, CEO and Publisher, Careers with STEM

  • Feb 2013 - Present

  Refraction Media has a reputation for innovation, style and excellence. We are a full service content and communications company specialising in STEM. We provide strategy, editorial, design, advertising, marketing, production and distribution for some of Australia's most respected science, research and education organisations. We use targeted channels to distribute these products and drive engagement, interest and inspiration. Key products include: Careers with STEM, quarterly student magazines and digital hub that reveal surprising careers based on STEM + X, where X is your passion. PostgraduateFutures.com, a website and annual magazine to help university students translate their degree into a career. And ScienceMeetsBusiness.com.au, website showcasing the nexus of research and industry and revealing Australia's innovative success stories. Refraction Media can work directly with clients to create tailored content. From branded magazines to unique digital products, Refraction Media offers a full range of custom solutions specifically designed to meet the communication and engagement requirements of partners. From translating complex stories that connect broad audiences, to creating ground-breaking publications or products, Refraction Media will develop a strategy and execution designed specifically for your needs.Clients include Google Australia, the NRMA, the Australian Academy of Science, the University of Melbourne, Australian Centre for Field Robotics, Curtin University, the Garvan Medical Research Foundation and the Australian Nuclear Science and Technology Orgnanisation (ANSTO).



COSMOS MEDIA

• Cyprus
• IT Services and IT Consulting

• Associate Publisher - Cosmos Magazine

  • May 2009 - Feb 2013

  As Associate Publisher of Australia's number one science media brand Karen specialised in working with clients with complex communication needs within science and education arena. This involved developing clever communication solutions, including advertising, sponsorship and custom publications such as careers guides, special supplements, posters and teacher resources. Karen oversaw the production of these products and and ensured they were delivered to tight deadlines. With Karen leading the advertising and sponsorship division, COSMOS enjoyed unprecedented revenue growth and a dramatic expansion of its client base.



ACP Magazines

• Australia
• Book and Periodical Publishing

• Key Accounts & Client Strategy Business Manager

  • Nov 2004 - Jul 2007

  Working with ACP's top clients to help them with their print publishing needs across a range of magazine titles, including the Australian Women's Weekly, Woman's Day, Cosmopolitan, Gourmet Traveller and many more. Account management and strategic business planning to maximise client expenditure across ACP Magazine's portfolio.Create integrated advertising campaigns for clients such as Johnson & Johnson and Dairy Farmers. Implement multi-platform campaigns with associates at Channel 9 (television) and ninemsn (online). Generate large scale new business opportunities across a range of magazines.



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Account Executive - 2Day FM

  • Feb 2003 - Nov 2004

  Direct Account Sales ExecutiveWorked with a list of Direct advertisers in the Sydney area.Developed results-driven radio advertising campaigns for a range of clients.Tapped into the many promotional resources available at 2Day FM to maximise client campaign results. Direct Account Sales ExecutiveWorked with a list of Direct advertisers in the Sydney area.Developed results-driven radio advertising campaigns for a range of clients.Tapped into the many promotional resources available at 2Day FM to maximise client campaign results.



Redwood Custom Communications

• Canada
• Think Tanks

• Senior Account Manager - Marks & Spencer Magazine

  • Aug 2001 - Nov 2002

  One of the UK's most read magazines, the Marks & Spencer customer magazine is available free to all account card holders. This unique platform enable advertiser and their agencies to connect with Middle England on a mass scale. One of the UK's most read magazines, the Marks & Spencer customer magazine is available free to all account card holders. This unique platform enable advertiser and their agencies to connect with Middle England on a mass scale.

• Account Manager, Cosmopolitan magazine

  • Aug 1998 - Nov 1999