Experience

EFK

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Dec 2020 - Present

  As Managing Partner of EFK Group's newly-acquired public relations division (formerly Winning Strategies PR) my key responsibilities are fiscal management, new business/growth, staffing, and the overall growth and health of the division as it pertains to the company as a whole. As Managing Partner of EFK Group's newly-acquired public relations division (formerly Winning Strategies PR) my key responsibilities are fiscal management, new business/growth, staffing, and the overall growth and health of the division as it pertains to the company as a whole.



Jersey Sports Zone

• United States
• Media Production
• 1 - 100 Employee

• Co-Owner/Partner

  • Jul 2017 - Present

  As a co-owner of Jersey Sports Zone, this online media outlet was created to fill a void in our state as high school sports coverage slowly diminished among traditional media. JSZ showcases year-round high definition video highlights of all NJ high school boys and girls sports. Our site “Goes Beyond the Score" by providing viewers with college recruiting news, human interest stories and other interactive options like voting for Top Plays of the Week and Game Ball awards. The site is supported by a strong social media base.



Blended Minds, LLC

• President

  • Oct 2011 - Present

  Blended Minds is a communications consultancy group with a "niche" in regulated industries. Our process is: *We listen to understand the behaviors, thought processes and psyche of your target audiences*We employ a customized, integrated approach to reach the people who matter * We use a “blended learning” model to create, launch and manage successful public awareness campaigns* We craft communications to suit the audience as needed whether it’s through traditional media, face-to-face, online or in a mobile environment* We reach your targets’ hearts and minds and deliver results through our innovative programs For Blended Minds, it is simple -- "What matters is reaching the people who matter."



Princeton Strategic Communications Group

• Executive Communications Director

  • Jun 2012 - Dec 2020

  Providing a full range of communications services to clients of the Princeton Public Affairs Group. Providing a full range of communications services to clients of the Princeton Public Affairs Group.



Shorey Public Relations, LLC

• Senior Vice President

  • May 2007 - Mar 2010

  As one of two senior leaders at Shorey Public Relations my responsibilities were essential to the success, continued growth and overall endurance of the agency Primary Leadership Responsibilities:Increased creativity by infusing new ideas and big picture conceptsOversaw agency reputation by managing all accounts, campaigns, and functioning as the senior interface with clientsManaged staff performance, direct training and supervision of employeesIncreased new business opportunities through networking, lead generation, RFPs and proposal managementSupervised media relations (traditional and social media) strategy, tactics and results Improved agency profitability by ensuring maximum utility/billability and strategic directionCo-led quarterly strategic sessions and annual goal definingKey Results:Won five regional/national PR awards in the past two yearsRetained and grew business despite the economic environment through the execution of an internal program titled "Thrival."Generated $85,000 of incremental revenue in six months through organic and external salesImplemented a bi-monthly utility/billability system as a profitability gaugeManaged staff and clients from a remote capacity for more than a year



The Bean Agency, Inc

• Exec. VP/ founding partner

  • Aug 1991 - Jun 2006

  I devoted 15 years to growing and managing an agency via all aspects of business from employee recruitment, financial management to client management and retention." Primary Leadership Responsibilities:Recruitment, retention and development of staff for East and West Coast officesManagement of all financial aspects of the agencyDirector of staff flow, assignments and results for all accountsEvaluation and implementation of Human Resource tools and needs as agency expandedCreative director for events/publicity Key Results:Created an Executive Recruiting division to capitalize on the explosive hiring needs in Seattle for start-up and growing technology/internet companies, as well as Advertising/PR agenciesAwarded four PRSA Seattle Chapter awards, including the coveted "Gold Medal Award"Expanded annual revenues from $500K to $10MMManaged HR growth from two to 60 employees Delivered measurable results exceeding campaign and client expectations



Evans/Kraft Bean PR

• Account Supervisor/Vice President

  • May 1988 - Jul 1991



Evans Kraft/Bean Public Relations

• Account Manager

  • Jul 1987 - Jul 1991