Karen Dieleman

Managing Partner & Strategic Marketeer at Be Bold Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Antwerp Metropolitan Area, BE
Languages
  • Dutch Native or bilingual proficiency
  • English Full professional proficiency
  • French Professional working proficiency
  • Spanish Limited working proficiency
  • German Elementary proficiency

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Philip Hermans

I got to know Karen during a consulting project where I helped her and her management team in defining their growth strategy. During our work together, I discovered a very driven and customer-obsessed entrepreneur. Besides being a great manager, she also is a very strong strategic and digital marketeer. Not to forget, Karen is also a people person and gets energy from seeing other people grow. She was a pleasure to coach and based on what I've seen, I'm convinced she has a bright future ahead of her. She and the team come highly recommended for whatever marketing challenge you have.

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Credentials

  • Uitgebreide EHBO
    Attentia
    Sep, 2021
    - Nov, 2024
  • Certified Scrum Master
    Scrum.org
    May, 2019
    - Nov, 2024
  • PRINCE2® Foundation Certification
    PeopleCert
    May, 2019
    - Nov, 2024
  • Digital Marketing
    Centrum voor Afstandsonderwijs & Avondonderwijs (CVA)
  • Google Ads
    Google
  • Google Analytics
    Google
  • Inbound Marketing
    HubSpot Academy
  • Online Marketing
    Google
  • Usability & conversie optimalisatie
    AGConsult

Experience

    • Belgium
    • Marketing Services
    • 1 - 100 Employee
    • Managing Partner & Strategic Marketeer
      • Oct 2021 - Present

      I'm leading a fantastic team and provide a context with coaching, training & gentle nudging where needed. I'm responsible for:▪️ Finance, profit & loss▪️ Overarching Marketing▪️ Operations▪️ Account management: building strong long-term relationships, including up- and cross-selling▪️ Business development: converting prospects to regular customers▪️ Partnership management▪️ ... whatever the team and company need.

    • General Manager & Strategic Marketeer
      • Oct 2019 - Oct 2021

    • Project Manager, Account Manager & Digital Marketeer
      • Jan 2019 - Oct 2019

      I'm passionate about digital marketing according to the bold approach of inbound marketing:▪️ A to-the-point strategic approach that drives business growth;▪️ Creative & innovative campaigns that build solid relationships; ▪️ Establishing a lasting & relevant impact on consumers and clients.What can I help you with: building strong brands and delivering real results.▪️ Marketing Strategy determination through workshops and intakes▪️ A digital quick scans to see & evaluate your marketing approach so far▪️ The development of performance marketing flows with clear ROI & ROAS.▪️ Organic and Paid Social Media campaigns

    • Belgium
    • Advertising Services
    • Founder & Digital Marketeer
      • Apr 2018 - Present

      Kontent is passionate about digital content. From social media content to copywriting and digital marketing advice. We combine multiple competencies so you'll establish a lasting & relevant impact on consumers and clients. Kontent is passionate about digital content. From social media content to copywriting and digital marketing advice. We combine multiple competencies so you'll establish a lasting & relevant impact on consumers and clients.

    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketeer
      • Jan 2018 - May 2019

      As a digital marketeer I ensure quality with a strategic approach. My goal? Optimize your online presence and reach your (potential) customers. Together we'll take a look at your Google Analytics, make the necessary adjustments in order to build solid relationships. Next to that, we'll optimize your SEO and SEA so you'll reach your target audience. As a digital marketeer I ensure quality with a strategic approach. My goal? Optimize your online presence and reach your (potential) customers. Together we'll take a look at your Google Analytics, make the necessary adjustments in order to build solid relationships. Next to that, we'll optimize your SEO and SEA so you'll reach your target audience.

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Marketing, PR & Communications
      • Jan 2017 - Dec 2017

      Working for the Benelux Marketing, PR and Communications team, based in Belgium.About DACHSER:DACHSER, a family-owned company headquartered in Kempten, Germany, is one of the leading logistics providers. DACHSER provides comprehensive transport logistics, warehousing, and customized services in two business fields: DACHSER Air & Sea Logistics and DACHSER Road Logistics. The latter is divided into two business lines, DACHSER European Logistics and DACHSER Food Logistics. Comprehensive contract logistics services and industry-specific solutions round out the company’s offerings. A seamless shipping network—both in Europe and overseas—and fully integrated IT systems provide for intelligent logistics solutions worldwide.With a staff of around 27,450 employees at 409 locations all over the globe, DACHSER generated revenue of EUR 5.71 billion in 2016. The logistics provider moved a total of 80 million shipments weighing 38.2 million tons. DACHSER is now represented in 43 countries.DACHSER Belgium employs around 300 people and has five own sites: Mouscron, Manage, Wevelgem, Willebroek and Brussels.For more information about DACHSER, visit www.dachser.be

    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2016 - Nov 2016

      King of Hearts is a marketing & communications agency with a different way of viewing things. We believe that generating brand awareness should go hand-in-hand with driving business performance. Which is why we deliver to-the-point strategy and relevant creativity. To build strong brands and deliver real results for our clients.Job description:- Managing the development of national and international campaigns- Liaise with the client, our designers and external agencies from process from brief to final production and delivery- Offering advice and recommendations to client and team - Line management of the account team

    • United Kingdom
    • Advertising Services
    • 500 - 600 Employee
    • Account Executive
      • May 2014 - Jan 2016

      Job description:- Offering advice and recommendations to clients and team regarding media strategy, tactics and opportunities- Creating press materials, including pitches and releases (both traditional and digital media)- Researching and identifying appropriate reporters and news contacts on an ongoing basis- Developing solid media and blogger relationships- Monitoring relevant news sources - Identifying strong news angles and media opportunities- Securing ongoing and regular media opportunities - Organizing media interviews/briefings- Organizing press tours, events and review programs- Tracking, measuring and reporting on media relations activities- Participating in new business pitches

    • Media producer
      • Aug 2013 - Apr 2014

      Zidis uses the power of multimedia to broadcast your communication to the world. Their fresh and creative team is full of inspiration: from an interesting concept to the smallest detail in post-production.Project management // Social Media // Copywriting // Translations // Cinematography and sound editing Zidis uses the power of multimedia to broadcast your communication to the world. Their fresh and creative team is full of inspiration: from an interesting concept to the smallest detail in post-production.Project management // Social Media // Copywriting // Translations // Cinematography and sound editing

    • Belgium
    • Advertising Services
    • 100 - 200 Employee
    • Intern
      • Jan 2013 - Mar 2013

      During my internship at The Oval Office I participated in the creative process before a pitch, was able to set up creative brainstorms and create strategic campaigns.Media monitoring and analysis // Management of extensive media databases //Research // Drafting media materials // Support for the distribution of clients’ products to journalists or bloggers During my internship at The Oval Office I participated in the creative process before a pitch, was able to set up creative brainstorms and create strategic campaigns.Media monitoring and analysis // Management of extensive media databases //Research // Drafting media materials // Support for the distribution of clients’ products to journalists or bloggers

Education

  • AP Hogeschool Antwerpen
    Bachelor's degree, Communications: Public Relations/Image Management
    2009 - 2013

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