Experience

Consumer Directions

• Market Research
• 1 - 100 Employee

• Principal Owner

  • Jan 1997 - Present

  Own and operate a marketing consulting and market research firm with a strategic point of view. At Consumer Directions we believe that truly enlightened marketing strategy is built on solid customer and consumer insights. We have conducted virtually every type of qualitative research project imaginable. Categories we have researched often include: consumer need states, attitudes and motivations; new product development; customer and patient satisfaction; concept/positioning exploratory; brand identity and imagery; naming; ad copy and creative development; and hospital/specialty center environment design. Also offer a broad range of marketing consulting to include strategic marketing and business plan development, branding and re-branding, direct marketing, editing and copywriting, and social media marketing. Design and conduct research projects for clients in healthcare through Healthcare Direction division. Provide marketing consulting including strategy and business plan development and innovations sessions that are laser focused on the unique needs of the healthcare industry. Show less



Healthcare Direction

• United States
• Market Research

• President

  • Jan 2013 - Present

  Orchestrate market research and brainstorming projects and provide all types of marketing consulting uniquely suited for clients operating in the volatile healthcare industry. We have provided marketing consulting and conducted market research and brainstorming with healthcare clients such as Massachusetts General Hospital, CHRISTUS Health, Texas Health Resources, Baylor, Cook Children's Medical Center, VHA, US Oncology, Eli Lilly, Novartis, and Quest Diagnostics. At Healthcare Direction, we focus, not only on conducting research to learn what's important to your market, but we then follow up with brainstorming sessions within the walls of the organization to accelerate innovation on ways to offer exemplary service. We then analyze data collected and make strategic recommendations for best practices. We hold innovation sessions to solve internal problems, push stalled projects along and to foster team building and create an organizational culture of caring and innovation. Additionally, we create strategic plans, engage in branding and re-branding, direct marketing and advertising, editing and copywriting and social media marketing. Show less



Baylor Scott & White Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Director of Marketing

  • 1993 - 1996

  Responsible for developing and executing marketing strategy and guiding marketing and communications initiatives for Baylor Medical Centers in Garland, Richardson and Grapevine. Championed and implemented multiple service lines and community outreach initiatives resulting in positive publicity and corporate growth. Managed and cultivated staff at each hospital. Reported to hospital Presidents, working in conjunction with them in relationship building with patients, employees, physicians and healthcare consumers. Show less



Baylor University Medical Center

• Dallas, Texas

• Sr. Product Manager

  • 1992 - 1993

  Created business plans for numerous service lines to include pediatrics, women’s services and gastrointestinal disease and assisted with implementation. Developed and organized marketing initiatives for these areas and coordinated and oversaw all activities with research vendors and advertising agencies toward choosing effective campaigns to retain and grow market share. Created business plans for numerous service lines to include pediatrics, women’s services and gastrointestinal disease and assisted with implementation. Developed and organized marketing initiatives for these areas and coordinated and oversaw all activities with research vendors and advertising agencies toward choosing effective campaigns to retain and grow market share.



The Resource Network

• Dallas, Texas

• National Director of Contract Sales

  • 1987 - 1992

  Worked with other visionaries at Baylor Health Care System to develop, brand and effectively position this for-profit entity. Created sales plan/strategy at startup and traveled extensively licensing generic versions of Baylor’s multi-media campaigns on a market exclusive basis along with the Baylor Tele-Management System. Anticipated changing needs in large nationwide network of healthcare marketing and sr. executive clients and addressed these while exceeding sales projections. Managed accounts with organizations such as Baptist Hospital in Little Rock, Orlando Regional, and Baptist Memorial Hospital in Memphis, Tennessee Show less