Experience

Hub

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Strategic Development Director

  • Dec 2021 - Present

• Client Services Director

  • Jan 2021 - Nov 2021

  Generating creative content is one thing - getting anyone to see it is another.We’re Hub, a strategic, creative content marketing agency. We create content that really works.We plan, we create, we distribute, we optimise and we measure branded content in a way that makes it effective, giving our clients the competitive edge.How do we do this? Working with our clients through a robust research and insight stage, we devise content strategies that shape solid content frameworks and distribution and promotion plans.We have our own in-house production team enabling us to create and produce high-end, creative content across video, white papers, infographics, interviews, graphics, animations, podcasts, virtual events and live events.We then help our clients promote and distribute content across digital platforms, which we rigorously track and measure, reporting back with actionable insights. We're based in London with expertise across the following sectors: Retail, Education, Financial Services, Leisure and Lifestyle, Media Owners.Hub. Content that works.



Self-employed

• Freelance Branding & Marketing Consultant

  • Sep 2020 - Present



Royal Hospital School

• United Kingdom
• Education Management
• 100 - 200 Employee

• Interim Marketeer

  • Sep 2020 - Dec 2020



Jacob Bailey Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Oct 2015 - Sep 2020

  I oversee the delivery of projects across all our services including full rebrands and marketing campaigns. I partner with clients, enabling real client/agency collaboration to establish strategic objectives, the creative approach and the tactics for delivery.I specialise in brand strategy and lead the repositioning and rebranding project within our agency. I have also recently worked with the East of England Co-op and Greater Anglia Trains across a partnership project, planning and overseeing the marketing communications for both internal and external launch.Clients include; East of England Co-op (Corporate / Food retail / Funeral / Security), Red Tractor Food Assurance, Essex County Council, St Helena Hospice, Notcutts Garden Centres, Royal Hospital School, Flow Energy, Mediterranean Shipping Company (MSC), Abellio Greater Anglia, Countryside Property Developers.About The Jacob Bailey GroupWe're an international and award-winning Creative Business Services Agency with offices in London, Suffolk, and New York.We’re often asked what we do - The answer is simple. We improve our clients’ P&L and positioning.How?By Connecting Relevance through DATA, TECHNOLOGY and CREATIVITY with a strategy first approach. And why?Because we’re about creating Brilliant Experiences…with a little bit of magic.We know that results on our clients' P&L are what really count and that brand positioning at an organisational or product and service level, impacts revenue.The moment you stop measuring is the moment your business stops improving. Businesses have to become more intelligent over time, otherwise how are you going to know what’s driving business success?However we need insight. By asking the right questions we gather data that makes a real impact and has a real business value, rather than simply valuing the information you have. It’s not about big data, it’s about big answers.



Frank, Bright & Abel

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • Sep 2014 - Oct 2015

  Frank, Bright & Abel was formed in 2013 and provide brand identity, brand communications, marketing communications and internal engagement to B2B, public sector, Government and higher education.Whilst working here I worked across accounts such as Lloyds of London, Flagship Group based in Norwich, Southampton Solent University, Birmingham City University, Essex University, Charles Stanley Investment Management, RSSB (Railway Safety and Standards Board).Projects included positioning and messaging, brand identity, campaigns and marketing collateral implementation.



Insights by Kantar

• United Kingdom
• Market Research
• 700 & Above Employee

• Director; Brand Visualisation (Global) - fixed contract (Client-side)

  • Sep 2013 - Sep 2014

  This position was at TNS' Global (head office), located in London. TNS is one of the world's largest market research company with a presence in over 80 countries. My remit fell into two areas: 1. Running the Global Creative Services department 2. Driving the rebrand compliance and raising internal creativity across the 80 markets, through guidelines, tools, fostering creative collaboration, evangelism and best practice sharingSince TNS rebranded in 2011 and further realised the commercial benefits to develop a more creative offering, I was brought on board to work with Martin Lambie-Nairn (consultant creative director) to help the global office achieve 'best in class' creative communication across pitches, automated delivery platforms, sales and marketing collateral and corporate material. My role was entirely collaborative with the marketing team, directing conceptual ideas and execution with the in-house design team or with external suppliers.My role with the markets concentrated around delivering cost effective, pragmatic solutions to enable brand compliance and raise creative standards. The first initiative being a 'brand basics' programme with bite sized information targeted at staff and extended brand guidelines targeted more for creative agencies or personnel. About TNS TNS is one of the world's largest market research company with a presence in over 80 countries. TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.



Turquoise Branding

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Director (contract) Agency

  • Jul 2012 - Aug 2013

  Whilst at Turquoise I directed a full strategic and visual branding project for Relish Broadband, London's superfast mobile broadband service. It launched in June 2014.I also worked across the King Abdullah's Economic City account, based in Saudi, working with Sharon (MD) to deliver brand strategy and creative branding solutions for this complex new city across the Port, residential areas, municipal services.My final project was the rebrand a large FMCG company in Turkey who needed to move their locally focussed company into the multinational space, competing with the likes of Unilever, delivering brand assets and practical guidance for them to implement internally.About Turquoise:Turquoise Branding is an agency specialising in creating, refreshing and implementing brands across telecoms, broadcast and corporate sectors. They're based in London with clients across the world from Brazil to Sweden, UAE to London.



ML-N

• Brand identity and implementation Consultant

  • Nov 2011 - Oct 2012

  Working alongside Martin Lambie-Nairn under his consultancy venture; ML-N, as client services director. Projects included charity brand and broadcast brand pitch in Oman with partners in Norway. Working alongside Martin Lambie-Nairn under his consultancy venture; ML-N, as client services director. Projects included charity brand and broadcast brand pitch in Oman with partners in Norway.



CDT Design

• United Kingdom
• Design
• 1 - 100 Employee

• Client Services Director

  • Sep 2005 - Jan 2007

  My role at CDT was to help build a client services department in this design and branding agency that had previously relied on their designers to manage their clients. With a small team of 5 account handlers we turned a chaotic studio into a smooth running environment, built strong relationships with our clients and from this managed to bring longevity and higher revenue to projects. This allowed to designers to be freed up to concentrate on what they did best.I left in 2007 to have my second child and took 4 years out of the industry, to return in 2011.



Lambie-Nairn

• United Kingdom
• Design
• 1 - 100 Employee

• Client Services Director

  • Jan 1997 - Aug 2005

  Over nearly 9 years and working up to the position of Client Services Director, I learnt most of what I know about branding from Lambie-Nairn. I worked right across the world from the US to Poland, Spain to Romania specialising in managing branding projects across the broadcast, telecoms and B2B sectors.This included the rebrand of the BBC and the creation of the O2 brand.Other brands I worked on were ITN, Discovery US & UK, Sci-Fi Channel, BAE Systems, Sainsburys, The Art Council, FIFA, Expedia, European Business Channel.My time at LN taught me the art of simplicity when it comes to brand strategy and the appreciation of the craft of design when it comes to execution. I also learnt that the best client relationships are those that are partnerships, as together with high standards and high expectations, you can create the best work - and have a lot of fun along the way.



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Marketing Executive for VH1

  • Jan 1996 - Jan 1997



TBWA\GGT

• Advertising Services

• Account Executive

  • Sep 1993 - Dec 1995

  Account executive for clients such as Blockbuster, Nationwide, Cadbury and Capital Radio. Account executive for clients such as Blockbuster, Nationwide, Cadbury and Capital Radio.



PML Grey

• Team Co-ordinator

  • Jan 1991 - 1992

  My first role as in account handling for PML Grey, the below the line agency of Grey. I worked on British Airways Cargo and learnt the ropes for general account handling. My first role as in account handling for PML Grey, the below the line agency of Grey. I worked on British Airways Cargo and learnt the ropes for general account handling.