Karen Willox
Digital Product Optimisation Manager at People's Postcode Lottery- Claim this Profile
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English Native or bilingual proficiency
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Bio
Nadine Meanwell
It is with great pleasure that I write this recommendation for Karen, who is an exceptional Digital Product Optimisation Manager. She is a dream to work with. Her data-driven insights, collaborative approach, and dedication to enhancing user experiences have consistently delivered exceptional results. With their skills and expertise, she is an invaluable asset to any team aiming to optimize and innovate digital products. What truly sets Karen apart is her collaboration and leadership skills. She excels at fostering cross-functional teamwork, effectively bringing together developers, marketers, and other stakeholders to work towards common goals. Her clear communication style and knack for presenting solutions in a digestible manner has helped me facilitate smooth interactions between technical and non-technical teams. Resulting in us being streamlined in our processes and efficient problem-solving.
Nadine Meanwell
It is with great pleasure that I write this recommendation for Karen, who is an exceptional Digital Product Optimisation Manager. She is a dream to work with. Her data-driven insights, collaborative approach, and dedication to enhancing user experiences have consistently delivered exceptional results. With their skills and expertise, she is an invaluable asset to any team aiming to optimize and innovate digital products. What truly sets Karen apart is her collaboration and leadership skills. She excels at fostering cross-functional teamwork, effectively bringing together developers, marketers, and other stakeholders to work towards common goals. Her clear communication style and knack for presenting solutions in a digestible manner has helped me facilitate smooth interactions between technical and non-technical teams. Resulting in us being streamlined in our processes and efficient problem-solving.
Nadine Meanwell
It is with great pleasure that I write this recommendation for Karen, who is an exceptional Digital Product Optimisation Manager. She is a dream to work with. Her data-driven insights, collaborative approach, and dedication to enhancing user experiences have consistently delivered exceptional results. With their skills and expertise, she is an invaluable asset to any team aiming to optimize and innovate digital products. What truly sets Karen apart is her collaboration and leadership skills. She excels at fostering cross-functional teamwork, effectively bringing together developers, marketers, and other stakeholders to work towards common goals. Her clear communication style and knack for presenting solutions in a digestible manner has helped me facilitate smooth interactions between technical and non-technical teams. Resulting in us being streamlined in our processes and efficient problem-solving.
Nadine Meanwell
It is with great pleasure that I write this recommendation for Karen, who is an exceptional Digital Product Optimisation Manager. She is a dream to work with. Her data-driven insights, collaborative approach, and dedication to enhancing user experiences have consistently delivered exceptional results. With their skills and expertise, she is an invaluable asset to any team aiming to optimize and innovate digital products. What truly sets Karen apart is her collaboration and leadership skills. She excels at fostering cross-functional teamwork, effectively bringing together developers, marketers, and other stakeholders to work towards common goals. Her clear communication style and knack for presenting solutions in a digestible manner has helped me facilitate smooth interactions between technical and non-technical teams. Resulting in us being streamlined in our processes and efficient problem-solving.
Credentials
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Professional Scrum™ with User Experience I (PSU I)
Scrum.orgNov, 2022- Nov, 2024 -
Professional Scrum Product Owner™ I (PSPO I)
Scrum.orgSep, 2021- Nov, 2024 -
Fast Track Customer Experience (CX)
EconsultancyNov, 2019- Nov, 2024 -
User Experience Fundamentals
QA LtdNov, 2017- Nov, 2024 -
Managing Projects in Agile with Scrum
QA LtdJun, 2016- Nov, 2024 -
Commercial Awareness
BCS, The Chartered Institute for ITJan, 2015- Nov, 2024 -
Modelling Business Processes
BCS, The Chartered Institute for ITSep, 2014- Nov, 2024 -
Requirements Engineering
BCS, The Chartered Institute for ITJun, 2014- Nov, 2024 -
BCS Business Analysis Practices Certificate
BCS, The Chartered Institute for ITMay, 2014- Nov, 2024 -
Certified ScrumMaster (CSM)
Scrum AllianceJul, 2018- Nov, 2024
Experience
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People's Postcode Lottery
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United Kingdom
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Fundraising
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100 - 200 Employee
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Digital Product Optimisation Manager
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Apr 2023 - Present
Collaborating with senior leadership, including directors, to define and deliver an optimisation roadmap of strategic and tactical deliveries for the core website and sales funnel, to grow the player base, reduce churn rate, and improve customer experience.
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Lead Product Owner
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Nov 2020 - Apr 2023
Creating, managing and delivering a product roadmap for the People’s Postcode Lottery website, from front-end UX/UI redesigns to migrating the tech stack and CMS, leading multiple cross-functional teams.
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Product Owner
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Oct 2015 - Nov 2020
Product Owner within a development team supporting digital products and sales platforms. Working in various agile approaches, with a strong focus on maximising the value delivered. Collaborating with digital marketing to define a product vision and strategy for the People’s Postcode Lottery websiteTranslating the product strategy into actionable, value-driven features on a product roadmap Leading the design, development and delivery of a new online checkout flow to support business sales strategyManaging and prioritising the website product backlog, transparently communicating any changes to key stakeholders across the business Working within an agile cross-functional product development team, breaking down and refining product features into user storiesFacilitating key sprint ceremonies, acting as a scrum master to enable and empower the development teamCollaborate with the Data and Insights team to understand user behaviour across the website, establish KPIs and create product reporting Show less
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Royal London
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United Kingdom
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Financial Services
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700 & Above Employee
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Business Analyst
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Apr 2015 - Oct 2015
Working as part of Change and Technology within the Pension portfolio on various aspects of Auto Enrolment products. Working as part of Change and Technology within the Pension portfolio on various aspects of Auto Enrolment products.
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Sky
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Business Analyst
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May 2013 - Apr 2015
Working as a Business Analyst within Customer & Service Experience, I am involved in the analysis and implementation of migrating customers from o2/BE to Sky. I am involved in a variety of work streams, from gathering requirements, creating and building customer journeys/process maps, through to operational and business readiness for multiple touch points across the project.
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Customer Operations Graduate
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Jul 2011 - May 2013
Customer Experience Leader - Lead and managed a team of advisors, supporting their development whilst also driving performanceIncentive Communications Lead- Creating and implementing the communication of a new operational incentive scheme across the contact centre operation of Sales and Service.Sell Sky Sales Performance Executive - Providing Sales estate with key marketing and campagin information, whilst also driving performance within the operation Online Sales Performance Executive - Providing marketing and operational support to offshore Live Chat agents. Creation and implementation of performance reporting and data analysis to drive operational improvements and highlight areas for strategic growth. Show less
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Education
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2007 - 2008
Heriot-Watt University
Master of Science (MSc) with Distinction, International Fashion Marketing -
2003 - 2007
The University of Stirling
BA Honours, Marketing -
University of Stirling
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