Experience

Goldfish Communications

• South Africa
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Oct 2011 - Present

  Goldfish Communications is a bespoke Marketing Agency, specialising in Strategic Marketing, Brand Development, Marketing Management, Events, Media Planning, Advertising, Social Media, Design & Public Relations. My clients include: Hospitality: • Fairmont Zimbali Resort & Spa (Social Media & PR) • Zimbali Country Club (Social Media & PR) • Jozini Tiger Lodge & Spa (Full Agency Services) • Royal Palm Hotel (Full Agency Services) • Endless Horizons Boutique Hotel (Full Agency Services) • Endless Vineyards Hotel (Full Agency Services) • Coco Rico (Mozambique) (Full Agency Services) • Umhlanga Accommodation (Social Media) Retail • Broll Property Group: (Full Agency Services for Granada Square, Park Boulevard & Springfield Retail Shopping Centres) • Liberty Midlands Mall • Park Square Shopping Centre • Vincent Park Shopping Centre • The Fun Company • Rugs Original Restaurants: • Jack Salmon • Grimaldi’s Cucina • Steak & Grill Co • Café at The Club Other: • Austral Accounting • AJ Property Holdings • Fit 24 Gyms • Durban Country Club Show less



Fairmont Hotels & Resorts

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Marketing Manager (Maternity Cover for client)

  • Mar 2017 - Aug 2017

  • Design Briefing Development: Collaborated with design agencies to develop comprehensive design briefings, covering marketing, F&B, Spa, Golf Facilities, and FOH, ensuring cohesive brand representation across all touch points. • Public Relations and Brand Ambassador Management: Successfully managed public relations activities, including media relations and brand ambassador programs, to enhance brand reputation and secure valuable media coverage. • Art Direction of Resort Photoshoots: Provided art direction for impactful photoshoots, ensuring the Resort's visual assets aligned with the brand image and supported marketing initiatives. • Marketing Support for Departments: Offered valuable marketing assistance to F&B, Sales, Spa, and Golf departments, collaborating on campaigns, promotions, and initiatives to drive revenue and customer satisfaction. • International Partner and Supplier Liaison: Acted as the key point of contact for international partners and suppliers, managing marketing activities, website updates, and loyalty programs to strengthen collaborations and enhance market presence. • Strategy Presentation to Management and Board: Prepared and delivered comprehensive marketing strategy presentations at management meetings and to the Board, showcasing results, insights, and future plans. • Budget Management and Development: Proficiently managed marketing budgets and played an integral role in developing the annual budget for the upcoming fiscal year, aligning resources with strategic objectives. Show less



uShaka Marine World

• South Africa
• Recreational Facilities
• 100 - 200 Employee

• Brand Manager

  • Jul 2009 - Oct 2011

  • Strategic Marketing Planning: Formulating & executing effective marketing plans to increase footfall and drive business growth. • Footfall Growth & Performance: Consistently delivering exceptional results, increasing annual footfall by 25% or more annually year. • Supplier Relationship Management: Facilitating and managing relationships with external suppliers, including Media, Public Relations, Digital Marketing, and Design, ensuring effective collaborations and optimal results. • Digital Marketing Strategy: Developing comprehensive digital marketing strategies across multiple platforms, to enhance brand presence, engage target audiences, and drive online growth. • Award-Winning Digital Strategies: Ideating and implementing award-winning digital strategies, expanding the brand's digital footprint and establishing online prowess. • CRM Strategy Development: Creating and implementing a CRM strategy for effective communication with target audiences, fostering customer loyalty and enhancing customer experience. • Comprehensive Communication: Developing creative and strategic communication platforms, generating concepts, drafting scripts, and recording high-quality content to effectively engage with target audiences. • Retail Solution Support: Assisting in the creation of an effective retail solution to support tenants of the Village Walk (Retail component of the Park), driving footfall and ensuring a vibrant retail environment. • Budget Management and ROI: Managing an annual marketing budget of R15 million to optimize return on investment (ROI), ensuring effective allocation and measurement of resources. • Team Leadership and Management: Leading and managing a team of 8 personnel, fostering a collaborative environment, and overseeing the successful execution of marketing initiatives. • Strategic Partnerships: Establishing strategic partnerships with like-minded brands to drive business growth, increase brand visibility, and enhance market presence. Show less



Primedia Lifestyle

• Marketing Manager (Gateway Theatre of Shopping)

  • Apr 2007 - Apr 2009

  • Strategic Marketing Planning: Developing and executing comprehensive yearly marketing plans to drive business growth and achieve organisational objectives. • Event Marketing: Leading & executing the marketing events calendar to optimise opportunities for awards, locally &internationally, enhancing brand recognition & industry prestige. • Innovative CRM Implementation: Successfully implemented an award-winning CRM campaign utilising cutting-edge biometric technology, resulting in enhanced customer engagement & retention. • Advertising Evaluation: Evaluating & approving all advertising and marketing opportunities to ensure alignment with brand values, objectives, and target audience preferences. • Marketing Support: Providing strategic marketing assistance to headline attractions (The WaveHouse, ScienCentre & Imax) • Budget Control & Allocation: Controlling and formulating marketing, advertising, and PR budgets to ensure effective resource allocation and a strong return on investment (ROI). • Brand Consistency & Alignment: Collaborating across all marketing and advertising elements to ensure consistency, coherence, and alignment with brand guidelines, maintaining a strong brand identity and positioning. • Corporate Correspondence Approval: Approving all corporate correspondence to maintain brand reputation, ensure messaging consistency, and strengthen brand image. • Team Leadership & Management: Effectively managing and leading a team, fostering a collaborative environment, and overseeing the successful execution of marketing initiatives. • Stakeholder Management: Establishing and maintaining relationships with government departments and VIPs, for effective stakeholder management • Cross-Departmental Communication: Facilitating effective communication between the marketing team and other departments, ensuring alignment with overall business objectives and fostering collaboration. Show less



eLan Property Group

• South Africa
• Real Estate
• 1 - 100 Employee

• Marketing / PR Executive

  • Aug 2005 - Mar 2007

  • Strategic Marketing Planning: Formulating comprehensive marketing plans for different developments, aligning strategies with business objectives and market dynamics. • Advertising and Marketing Opportunity Evaluation: Reviewing and approving all advertising and marketing opportunities, ensuring their alignment with brand values, target audience preferences, and business goals. • Budget Management: Controlling and formulating marketing, advertising, and public relations budgets to optimise resource allocation and achieve a strong return on investment (ROI). • Supplier Relationship Management: Establishing effective partnerships with key suppliers in marketing and advertising, such as East Coast Radio, Highveld Radio, magazine editors, newspaper editors, to ensure seamless collaboration and maximise promotional efforts. • Corporate Correspondence Writing: Crafting compelling corporate correspondence for print media, including quarterly newsletters for various properties, maintaining brand consistency and enhancing brand reputation. • Promotional Activities Management: Overseeing and managing all promotional activities, ensuring their successful execution and alignment with marketing strategies. • Government and VIP Liaison: Collaborating with government departments and VIPs for various functions and meetings, ensuring compliance with regulations and effective stakeholder management. • Brand Representation: Actively representing the company at various functions and events, strengthening brand visibility and reputation. • Facilitator for Cross-Team Collaboration: Serving as a facilitator between the marketing team and the creative team, ensuring effective communication, collaboration, and alignment to achieve marketing objectives. Show less