Experience

BOSIDENG RETAIL LTD

• United Kingdom
• Retail
• 1 - 100 Employee

• UK Marketing Director

  • Apr 2018 - Present

  London, United Kingdom Working closely with Headquarter senior management team to develop and execute UK Marketing strategy. Being responsible for the UK subsidies budgets and commercial results Being responsible for the UK assets (over 30 million sterling pounds) management In 2018 After the Group launching the new strategy, rebuilding the whole UK team in 2018, including internal staffs and the cooperation with external partners Working closely with Headquarter, managing the London… Show more Working closely with Headquarter senior management team to develop and execute UK Marketing strategy. Being responsible for the UK subsidies budgets and commercial results Being responsible for the UK assets (over 30 million sterling pounds) management In 2018 After the Group launching the new strategy, rebuilding the whole UK team in 2018, including internal staffs and the cooperation with external partners Working closely with Headquarter, managing the London flagship store reopening project, including applying for planning permissions, completing the refurbishment and recruiting the whole sales team with a tight deadline Exploring Ecommerce channels and making presence of the brand in stores and online In 2019 Launching experimental marketing campaigns, inc. in-store promotions and digital market campaigns, with pioneers in different industries, such as reward-winning BBC camera man, snow artist, and Olympic athlete In 2020 Working closely with headquarter, successfully presenting Bosideng’s 2020 collection at the BFC Show Space for London Fashion Week Developing UK website to communicate with customers and potential partners Managing the challenging negotiation with the tenant to achieve a surrender as requested by headquarter with minimum costs In 2021 Managing the project to refurbish and upgrade the London flagship store Overseeing the dispute case of the UK assets Show less



Bosideng Fashion Ltd.

• Managing Director

  • Jun 2017 - Present

  West Yorkshire, United Kingdom Bosideng Fashion Ltd. is the sole partner of Bosideng Group in the UK in charge of promoting the brand and distributing products. Bosideng Group has subsidies in different sections of the clothing chain. The key part is the Bosideng International Holdings Ltd (Stock Exchange of Hong Kong: 3998), which is the largest down clothing company in China. Founded as a small tailor's shop 40 years ago, Bosideng has grown into the No. 1 player in the domestic market in China for over 15 years… Show more Bosideng Fashion Ltd. is the sole partner of Bosideng Group in the UK in charge of promoting the brand and distributing products. Bosideng Group has subsidies in different sections of the clothing chain. The key part is the Bosideng International Holdings Ltd (Stock Exchange of Hong Kong: 3998), which is the largest down clothing company in China. Founded as a small tailor's shop 40 years ago, Bosideng has grown into the No. 1 player in the domestic market in China for over 15 years consecutively and one of the world's leading makers of down products also. Bosideng has more than 5,000 stores in 2016-2017 across China and many stores’ sale exceeded RMB10M(~£1.2M) each. We are very keen to explore the international market, especially in the U.K, one of the most famous fashion capitals in the world where we see rapid development in the down garment market. Show less



Greenwoods Menswear Ltd

• Retail
• 1 - 100 Employee

• Information Director

  • Oct 2010 - Apr 2017

  West Yorkshire

• Business Transform Project Manager

  • Feb 2010 - Sep 2010

  West Yorkshire, UK Responsibilities: • Make sure all the options are evaluated for the purpose to maximize the interests of shareholders • Maintain and update the project schedule through the duration • Ensure the successful delivery of complex programmes/business transformations • Ensure that change is executed on time and that issues are quickly identified and mitigated appropriately. Projects: To work with the new management team at a time of turnaround within the Company, which resulted… Show more Responsibilities: • Make sure all the options are evaluated for the purpose to maximize the interests of shareholders • Maintain and update the project schedule through the duration • Ensure the successful delivery of complex programmes/business transformations • Ensure that change is executed on time and that issues are quickly identified and mitigated appropriately. Projects: To work with the new management team at a time of turnaround within the Company, which resulted in averting its closure and avoiding redundancy of more than 400 staffs



Pacific Trend Investment (PTI) (Hong Kong) Ltd. UK Office in West Yorkshire (Greenwoods Menswear Ltd

• PA of the Director, General Manager

  • Oct 2009 - Feb 2010



University of York

• United Kingdom
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Oct 2005 - Sep 2009

  North Yorkshire, UK Teaching Assistant on Macrocosmic and Mathematics for undergraduates while PhD programme



Chongqing Certified Public Accountants LLP

• Associate Audit and Assurance (Internship)

  • Jun 2004 - Aug 2004

  Chongqing City, China