Karen Sztutman
Co Managing Partner at 121 Insights Brazil- Claim this Profile
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Bio
Calvin Dart
Karen and I worked together from August 2017 through March 2020, when I managed marketing research projects at Ábaco Research in São Paulo, Brazil. Karen was contracted frequently by Ábaco to perform in depth qualitative research and detailed analysis. Karen is an excellent interview moderator. She is able to get all types of respondents to feel comfortable and engage during their interviews, from housewives to senior executives, from children to heart surgeons. Karen manages time very well during interviews to ensure that her clients get the best information possible about the topics that are most important to them. Karen takes ample time to prepare pre-interview, always studying the subject matter in depth so that she is highly informed when talking to respondents and clients. Her post-interview analysis is of high quality and yields actionable insights. If I am ever involved in marketing research again in my career, I would certainly want to work with Karen again.
Anita Cohee
I have worked with Karen in Brazil and highly recommend her work. She completed a difficult recruit with the number of respondents needed to complete a large in-person study. We had an unusual circumstance come up and she saved the day! You can count on her for a successful project. She is the only one I would trust in Brazil!
Gabriela Sievers
A Karen é uma profissional dedicada, flexível e muito parceira. É uma pessoa que sei que posso contar, que faz o possível e o impossível para entregar um resultado de qualidade mesmo em prazos curtos. É sempre um prazer trabalhar com ela!
Calvin Dart
Karen and I worked together from August 2017 through March 2020, when I managed marketing research projects at Ábaco Research in São Paulo, Brazil. Karen was contracted frequently by Ábaco to perform in depth qualitative research and detailed analysis. Karen is an excellent interview moderator. She is able to get all types of respondents to feel comfortable and engage during their interviews, from housewives to senior executives, from children to heart surgeons. Karen manages time very well during interviews to ensure that her clients get the best information possible about the topics that are most important to them. Karen takes ample time to prepare pre-interview, always studying the subject matter in depth so that she is highly informed when talking to respondents and clients. Her post-interview analysis is of high quality and yields actionable insights. If I am ever involved in marketing research again in my career, I would certainly want to work with Karen again.
Anita Cohee
I have worked with Karen in Brazil and highly recommend her work. She completed a difficult recruit with the number of respondents needed to complete a large in-person study. We had an unusual circumstance come up and she saved the day! You can count on her for a successful project. She is the only one I would trust in Brazil!
Gabriela Sievers
A Karen é uma profissional dedicada, flexível e muito parceira. É uma pessoa que sei que posso contar, que faz o possível e o impossível para entregar um resultado de qualidade mesmo em prazos curtos. É sempre um prazer trabalhar com ela!
Calvin Dart
Karen and I worked together from August 2017 through March 2020, when I managed marketing research projects at Ábaco Research in São Paulo, Brazil. Karen was contracted frequently by Ábaco to perform in depth qualitative research and detailed analysis. Karen is an excellent interview moderator. She is able to get all types of respondents to feel comfortable and engage during their interviews, from housewives to senior executives, from children to heart surgeons. Karen manages time very well during interviews to ensure that her clients get the best information possible about the topics that are most important to them. Karen takes ample time to prepare pre-interview, always studying the subject matter in depth so that she is highly informed when talking to respondents and clients. Her post-interview analysis is of high quality and yields actionable insights. If I am ever involved in marketing research again in my career, I would certainly want to work with Karen again.
Anita Cohee
I have worked with Karen in Brazil and highly recommend her work. She completed a difficult recruit with the number of respondents needed to complete a large in-person study. We had an unusual circumstance come up and she saved the day! You can count on her for a successful project. She is the only one I would trust in Brazil!
Gabriela Sievers
A Karen é uma profissional dedicada, flexível e muito parceira. É uma pessoa que sei que posso contar, que faz o possível e o impossível para entregar um resultado de qualidade mesmo em prazos curtos. É sempre um prazer trabalhar com ela!
Calvin Dart
Karen and I worked together from August 2017 through March 2020, when I managed marketing research projects at Ábaco Research in São Paulo, Brazil. Karen was contracted frequently by Ábaco to perform in depth qualitative research and detailed analysis. Karen is an excellent interview moderator. She is able to get all types of respondents to feel comfortable and engage during their interviews, from housewives to senior executives, from children to heart surgeons. Karen manages time very well during interviews to ensure that her clients get the best information possible about the topics that are most important to them. Karen takes ample time to prepare pre-interview, always studying the subject matter in depth so that she is highly informed when talking to respondents and clients. Her post-interview analysis is of high quality and yields actionable insights. If I am ever involved in marketing research again in my career, I would certainly want to work with Karen again.
Anita Cohee
I have worked with Karen in Brazil and highly recommend her work. She completed a difficult recruit with the number of respondents needed to complete a large in-person study. We had an unusual circumstance come up and she saved the day! You can count on her for a successful project. She is the only one I would trust in Brazil!
Gabriela Sievers
A Karen é uma profissional dedicada, flexível e muito parceira. É uma pessoa que sei que posso contar, que faz o possível e o impossível para entregar um resultado de qualidade mesmo em prazos curtos. É sempre um prazer trabalhar com ela!
Experience
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Co Managing Partner
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Jun 2021 - Present
121 is a full-service market research agency created by experts in consumer behavior 121 is a full-service market research agency created by experts in consumer behavior
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Director and Senior Moderator
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Apr 2010 - Present
Pesquisa Qualitativa Pesquisa Qualitativa
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Grupo Abril
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Spain
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Real Estate
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Marketing Research Consultant
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2006 - 2010
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Research International
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Market Research
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300 - 400 Employee
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Senior Moderator
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2001 - 2006
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Education
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Pontifícia Universidade Católica de São Paulo
Psicology -
ESPM Escola Superior de Propaganda e Marketing
Marketing -
Peretz