Karen So

Senior Marketing Executive at 數碼通
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Contact Information
us****@****om
(386) 825-5501
Location
Kowloon, Hong Kong SAR, HK

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Experience

    • Hong Kong
    • Telecommunications
    • 500 - 600 Employee
    • Senior Marketing Executive
      • Apr 2018 - Present

      Job Duties: To accurately identify client needs and provide professional marketing solutions  To manage marketing campaigns and execute action plans to achieve business targets  To provide campaigns performance analysis and recommendations to optimize campaign performance for the best ROI and improve campaign performance by using Congos & Google Analytics To plan and prepare digital marketing content like eDM/MMS/App Push, etc. To maintain harmonized relationship with customers at all levels To work closely with designer and programmers on online store projects, like project requirement setting, testing plan, user acceptance testing and timeline management To create app contents/offers in SmarTone Care App

    • Marketing Executive
      • Oct 2015 - Apr 2018

      Job Duties:  Work closely with Sales team in sourcing potential products and vendors Communicate with vendor and redemption center for preparing contracts, offer/product materials for product upload and stock delivery arrangement, etc. Plan and prepare digital marketing content like eDM/MMS Prepare monthly reports for analysis and issuing invoice by vendors

    • Production Assistant
      • Jul 2011 - Oct 2015

    • Production Assistant
      • Sep 2010 - Jul 2011

      Job Duties: Live operation for Horse Racing, work closely with team members in content production like video Shooting, Editing, Visual Effects & Live OB

    • Multimedia Production Executive
      • Nov 2007 - Aug 2010

      Job Duties:Producing short video promo, Video shooting, Video Editing, Audio, Video Effect, VO Script Writing & Recording, Web & Banner DesignOfficial Web:http://www.todaysliving.com/homelive/ Job Duties:Producing short video promo, Video shooting, Video Editing, Audio, Video Effect, VO Script Writing & Recording, Web & Banner DesignOfficial Web:http://www.todaysliving.com/homelive/

    • Video Editor
      • Jul 2005 - Oct 2007

      - Provide video shooting/ Live OB service for educational seminars & student competitions (ie. 全港學界專題錄像比賽, English Drama Festival)- interview teachers and professors for professional teaching skills (ie. Teacher TV)- collect all the materials and progress on post- production with related department, like video editing, VO recording, video effects to complete the video and upload it to our edcity official website- mostly involving in web design and Flash animation for specific campaign/ regular content updates

Education

  • 香港城市大學
    Master of E-Commerce
    2010 - 2012
  • University of Central England in Birmingham
    BA (Hons) in Visual Communication (Time-Based Media), Institute of Art and Design
    2006 - 2007
  • 香港專業教育學院(觀塘
    Higher Diploma in Digital Media
    2003 - 2006

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