Karen So
Senior Marketing Executive at 數碼通- Claim this Profile
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Bio
Experience
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SmarTone
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Hong Kong
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Telecommunications
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500 - 600 Employee
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Senior Marketing Executive
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Apr 2018 - Present
Job Duties: To accurately identify client needs and provide professional marketing solutions To manage marketing campaigns and execute action plans to achieve business targets To provide campaigns performance analysis and recommendations to optimize campaign performance for the best ROI and improve campaign performance by using Congos & Google Analytics To plan and prepare digital marketing content like eDM/MMS/App Push, etc. To maintain harmonized relationship with customers at all levels To work closely with designer and programmers on online store projects, like project requirement setting, testing plan, user acceptance testing and timeline management To create app contents/offers in SmarTone Care App
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Marketing Executive
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Oct 2015 - Apr 2018
Job Duties: Work closely with Sales team in sourcing potential products and vendors Communicate with vendor and redemption center for preparing contracts, offer/product materials for product upload and stock delivery arrangement, etc. Plan and prepare digital marketing content like eDM/MMS Prepare monthly reports for analysis and issuing invoice by vendors
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Production Assistant
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Jul 2011 - Oct 2015
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Production Assistant
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Sep 2010 - Jul 2011
Job Duties: Live operation for Horse Racing, work closely with team members in content production like video Shooting, Editing, Visual Effects & Live OB
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Multimedia Production Executive
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Nov 2007 - Aug 2010
Job Duties:Producing short video promo, Video shooting, Video Editing, Audio, Video Effect, VO Script Writing & Recording, Web & Banner DesignOfficial Web:http://www.todaysliving.com/homelive/ Job Duties:Producing short video promo, Video shooting, Video Editing, Audio, Video Effect, VO Script Writing & Recording, Web & Banner DesignOfficial Web:http://www.todaysliving.com/homelive/
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Video Editor
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Jul 2005 - Oct 2007
- Provide video shooting/ Live OB service for educational seminars & student competitions (ie. 全港學界專題錄像比賽, English Drama Festival)- interview teachers and professors for professional teaching skills (ie. Teacher TV)- collect all the materials and progress on post- production with related department, like video editing, VO recording, video effects to complete the video and upload it to our edcity official website- mostly involving in web design and Flash animation for specific campaign/ regular content updates
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Education
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香港城市大學
Master of E-Commerce -
University of Central England in Birmingham
BA (Hons) in Visual Communication (Time-Based Media), Institute of Art and Design -
香港專業教育學院(觀塘
Higher Diploma in Digital Media