Karen Smyth
Head of Brand at Trócaire- Claim this Profile
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Bio
Debbie Byrne
Karen was a key member of the eircom marketing team. She has an amazing grasp of consumer insights and brand strategy and led the Comms strategy for the phenomenal broadband share growth during her time on the brand. She demonstrated great commercial acumen in a newly created retention and CRM role successful leading a cross functional team to drive retention rates. Karen has high energy and great inter personal skills.
Elaine Negi
It has been a great experience working for Karen over the last six years. In that time, she has consistently demonstrated exceptional, visionary leadership with outstanding communication and management skills. Karen is one of those bright individuals who inspires complete trust. A natural marketer who puts brands and consumers at the heart of all her actions, she has a great ability to cut through to the heart of any business problem to deliver results. Karen is brilliant at creating and implementing strong insight driven marketing strategies. That, coupled with her attention to detail and relentless drive for best in class standards, has established her in my mind as one of the strongest marketers I have ever encountered. Karen’s sincerity and earnestness compels her to act always with integrity, earning her the trust and respect of her peers. I’d work with Karen again on any given day as she sets a great example and is a pleasure to work alongside.
Debbie Byrne
Karen was a key member of the eircom marketing team. She has an amazing grasp of consumer insights and brand strategy and led the Comms strategy for the phenomenal broadband share growth during her time on the brand. She demonstrated great commercial acumen in a newly created retention and CRM role successful leading a cross functional team to drive retention rates. Karen has high energy and great inter personal skills.
Elaine Negi
It has been a great experience working for Karen over the last six years. In that time, she has consistently demonstrated exceptional, visionary leadership with outstanding communication and management skills. Karen is one of those bright individuals who inspires complete trust. A natural marketer who puts brands and consumers at the heart of all her actions, she has a great ability to cut through to the heart of any business problem to deliver results. Karen is brilliant at creating and implementing strong insight driven marketing strategies. That, coupled with her attention to detail and relentless drive for best in class standards, has established her in my mind as one of the strongest marketers I have ever encountered. Karen’s sincerity and earnestness compels her to act always with integrity, earning her the trust and respect of her peers. I’d work with Karen again on any given day as she sets a great example and is a pleasure to work alongside.
Debbie Byrne
Karen was a key member of the eircom marketing team. She has an amazing grasp of consumer insights and brand strategy and led the Comms strategy for the phenomenal broadband share growth during her time on the brand. She demonstrated great commercial acumen in a newly created retention and CRM role successful leading a cross functional team to drive retention rates. Karen has high energy and great inter personal skills.
Elaine Negi
It has been a great experience working for Karen over the last six years. In that time, she has consistently demonstrated exceptional, visionary leadership with outstanding communication and management skills. Karen is one of those bright individuals who inspires complete trust. A natural marketer who puts brands and consumers at the heart of all her actions, she has a great ability to cut through to the heart of any business problem to deliver results. Karen is brilliant at creating and implementing strong insight driven marketing strategies. That, coupled with her attention to detail and relentless drive for best in class standards, has established her in my mind as one of the strongest marketers I have ever encountered. Karen’s sincerity and earnestness compels her to act always with integrity, earning her the trust and respect of her peers. I’d work with Karen again on any given day as she sets a great example and is a pleasure to work alongside.
Debbie Byrne
Karen was a key member of the eircom marketing team. She has an amazing grasp of consumer insights and brand strategy and led the Comms strategy for the phenomenal broadband share growth during her time on the brand. She demonstrated great commercial acumen in a newly created retention and CRM role successful leading a cross functional team to drive retention rates. Karen has high energy and great inter personal skills.
Elaine Negi
It has been a great experience working for Karen over the last six years. In that time, she has consistently demonstrated exceptional, visionary leadership with outstanding communication and management skills. Karen is one of those bright individuals who inspires complete trust. A natural marketer who puts brands and consumers at the heart of all her actions, she has a great ability to cut through to the heart of any business problem to deliver results. Karen is brilliant at creating and implementing strong insight driven marketing strategies. That, coupled with her attention to detail and relentless drive for best in class standards, has established her in my mind as one of the strongest marketers I have ever encountered. Karen’s sincerity and earnestness compels her to act always with integrity, earning her the trust and respect of her peers. I’d work with Karen again on any given day as she sets a great example and is a pleasure to work alongside.
Experience
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Trócaire
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Ireland
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Non-profit Organizations
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200 - 300 Employee
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Head of Brand
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Aug 2019 - Present
Fundraising and Marketing. Fundraising and Marketing.
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Bord na Móna
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Ireland
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Renewable Energy Semiconductor Manufacturing
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400 - 500 Employee
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Marketing Manager
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Sep 2011 - Jun 2019
Marketing lead for the Heating business, reporting to the Head of the Business and a member of the business management team. Responsible for brand strategy, market insight, strategic marketing planning, brand communications, product portfolio management, proposition development & innovation. Previously managed the brand marketing for the Growing Media, Environmental and Resource Recovery businesses.
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Brand Manager
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Sep 2010 - Aug 2011
Managed marketing planning and implementation for the Resource Recovery and Environmental businesses.
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eir Ireland
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Ireland
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Telecommunications
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700 & Above Employee
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Senior Programme Manager, Consumer
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Dec 1999 - Aug 2010
I worked in Eir for almost 11 years and held a variety of marketing roles across B2C, B2B and Corporate / Government markets during that time. Including - Consumer Marketing Strategic Planning & Retention Manager, reporting to the Marketing Director, heading up a number of strategic programs including New Customer Acquisition, Broadband Acquisition & Voice Defence. I worked in Eir for almost 11 years and held a variety of marketing roles across B2C, B2B and Corporate / Government markets during that time. Including - Consumer Marketing Strategic Planning & Retention Manager, reporting to the Marketing Director, heading up a number of strategic programs including New Customer Acquisition, Broadband Acquisition & Voice Defence.
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Education
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1994 - 1997
University College Dublin
2.1 Honours, Commerce -
2012 - 2013
Dublin City University
Graduate Certificate in Management, Organisational Change -
1998 - 1999
Dublin Institute of Technology
Higher Diploma in Advertising
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