Karen Slye
Marketing Director at Wings Over the Rockies Air & Space Museum- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jeff Guido, MBA
You will not find a more dedicated, loyal, and hard-working employee than Karen. I have worked with Karen in a supervisor/collaborative capacity for many years. Karen’s knowledge as it relates to marketing and business in general, is exceptional, and based on experience. In addition to her overall knowledge, Karen has strong leadership qualities which allow her to manage multiple projects and multiple team members making her a vital member of the leadership team. Three qualities stick out for me when I think of Karen and what she brings to the table. First, her ability to listen and understand what the client wants is exceptional. I attribute this skill to her strong service mentality. Second, Karen has the ability to communicate in a very clear and concise manner making the message easy to understand. Finally, Karen brings solutions to the table, not just problems. Any manager will tell you, that skill alone is invaluable. It was my pleasure to work with Karen and would recommend her as an asset to your organization.
Jeff Guido, MBA
You will not find a more dedicated, loyal, and hard-working employee than Karen. I have worked with Karen in a supervisor/collaborative capacity for many years. Karen’s knowledge as it relates to marketing and business in general, is exceptional, and based on experience. In addition to her overall knowledge, Karen has strong leadership qualities which allow her to manage multiple projects and multiple team members making her a vital member of the leadership team. Three qualities stick out for me when I think of Karen and what she brings to the table. First, her ability to listen and understand what the client wants is exceptional. I attribute this skill to her strong service mentality. Second, Karen has the ability to communicate in a very clear and concise manner making the message easy to understand. Finally, Karen brings solutions to the table, not just problems. Any manager will tell you, that skill alone is invaluable. It was my pleasure to work with Karen and would recommend her as an asset to your organization.
Jeff Guido, MBA
You will not find a more dedicated, loyal, and hard-working employee than Karen. I have worked with Karen in a supervisor/collaborative capacity for many years. Karen’s knowledge as it relates to marketing and business in general, is exceptional, and based on experience. In addition to her overall knowledge, Karen has strong leadership qualities which allow her to manage multiple projects and multiple team members making her a vital member of the leadership team. Three qualities stick out for me when I think of Karen and what she brings to the table. First, her ability to listen and understand what the client wants is exceptional. I attribute this skill to her strong service mentality. Second, Karen has the ability to communicate in a very clear and concise manner making the message easy to understand. Finally, Karen brings solutions to the table, not just problems. Any manager will tell you, that skill alone is invaluable. It was my pleasure to work with Karen and would recommend her as an asset to your organization.
Jeff Guido, MBA
You will not find a more dedicated, loyal, and hard-working employee than Karen. I have worked with Karen in a supervisor/collaborative capacity for many years. Karen’s knowledge as it relates to marketing and business in general, is exceptional, and based on experience. In addition to her overall knowledge, Karen has strong leadership qualities which allow her to manage multiple projects and multiple team members making her a vital member of the leadership team. Three qualities stick out for me when I think of Karen and what she brings to the table. First, her ability to listen and understand what the client wants is exceptional. I attribute this skill to her strong service mentality. Second, Karen has the ability to communicate in a very clear and concise manner making the message easy to understand. Finally, Karen brings solutions to the table, not just problems. Any manager will tell you, that skill alone is invaluable. It was my pleasure to work with Karen and would recommend her as an asset to your organization.
Experience
-
Wings Over the Rockies Air & Space Museum
-
United States
-
Museums, Historical Sites, and Zoos
-
1 - 100 Employee
-
Marketing Director
-
Jul 2020 - Present
-
-
-
-
Senior Marketing Director, Village Inn
-
Mar 2012 - Jul 2020
Led Marketing plan execution of product, creative, merchandising, media, menus, pricing strategy, and promotional efforts for 120+ company-owned restaurants along with marketing support for over 85+ franchise restaurants (working through July 2019). - Piloted comprehensive marketing and communication plans to internal teams, corporate operations and franchise partners supporting annual marketing calendar for successful execution of brand growth initiatives. Led Marketing plan execution of product, creative, merchandising, media, menus, pricing strategy, and promotional efforts for 120+ company-owned restaurants along with marketing support for over 85+ franchise restaurants (working through July 2019). - Piloted comprehensive marketing and communication plans to internal teams, corporate operations and franchise partners supporting annual marketing calendar for successful execution of brand growth initiatives.
-
-
-
Engauge (US)
-
United Kingdom
-
Artists and Writers
-
Senior Project Director
-
Nov 2008 - Sep 2011
Handled creative development and production of marketing initiatives for 400+ corporate and franchise restaurants to drive brand awareness, ensure consistent brand voice, and growth for Perkins restaurants. - Oversaw creative strategy and development of new and enhanced collateral, menu design, resulting in evolution of new brand look. - Directed development and launch of new local restaurant marketing website for traffic generating programs, execution plans and support materials. Created over 100 new programs, leading to more than 350 local restaurant marketing website users (70% of users in franchise markets), resulting in more than 485k items ordered during first year of site deployment. Show less
-
-
-
VICORP Restaurants, Inc.
-
United States
-
Consumer Goods
-
1 - 100 Employee
-
Senior Marketing Director
-
Nov 1998 - Oct 2008
Led development, execution and communication of brand strategy, including product, menus, promotion development and execution along with budget management increasing sales for 140+ company-owned restaurants along with marketing support for over 90 franchise restaurants. - Devised and implemented new product campaign, including leading product development and creative development for new broadcast and collateral, resulting in 1.2% sales increase, or $1.7M sales increase. - Assessed competitive landscape to isolate challenges, maximize opportunities, and leverage brand strategies. Show less
-
-
Community
