Karen Siu
Deputy Senior Manager - Marketing at GUM- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Experience
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GUM | Your MPF Expert | Hong Kong
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Hong Kong
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Insurance
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1 - 100 Employee
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Deputy Senior Manager - Marketing
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Feb 2019 - Present
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Deputy Senior Manager - Marketing
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Oct 2021 - Present
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Marketing Manager
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Feb 2019 - Present
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Commercial Radio Interactive
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Online Audio and Video Media
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1 - 100 Employee
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Assistant Marketing Manager
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Dec 2016 - Jul 2018
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TFI Digital Media Limited
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China
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IT Services and IT Consulting
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1 - 100 Employee
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Assistant Marketing Manager
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Jun 2015 - Feb 2016
Corporate Marketing - Develop corporate branding strategy and communication plan for the company - Oversee corporate communications in all ATL & digital channels - Manage media & agency relationship and marketing partnership opportunities - Plan and control marketing budget - Formulate corporate role in social responsibility and community engagement Product Marketing - Develop marketing plan for new product launch - Monitor industry environment and identify market opportunities - Manage all product marketing materials and trade shows
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HKT Teleservices (Formerly PCCW Teleservices)
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China
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Senior Marketing Executive
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Jun 2012 - Jun 2015
Working in the Marketing team of now TV for: - Mobile applications (e.g. now player app, now FREE TV app), user experience management and enhancement, marketing campaign for app download & usage growth - Content promotion (ATL print, online campaign, in-store communications, sales team training) Working in the Marketing team of now TV for: - Mobile applications (e.g. now player app, now FREE TV app), user experience management and enhancement, marketing campaign for app download & usage growth - Content promotion (ATL print, online campaign, in-store communications, sales team training)
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3M
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United States
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Industrial Machinery Manufacturing
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700 & Above Employee
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Marketing Executive
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Jun 2011 - May 2012
Product marketing & management for the Scotch and Task Light brands: - Market research and new product introduction - Marketing planning and budget control - Sales channel promotion (distributors, key retailers) - End-user promotion (ATL advertising such as TVC and print, BTL advertising such as in-store joint-promotion and online campaign) - Product inventory management - User experience management Product marketing & management for the Scotch and Task Light brands: - Market research and new product introduction - Marketing planning and budget control - Sales channel promotion (distributors, key retailers) - End-user promotion (ATL advertising such as TVC and print, BTL advertising such as in-store joint-promotion and online campaign) - Product inventory management - User experience management
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Three UK
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United Kingdom
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Telecommunications
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700 & Above Employee
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Marketing Executive
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Dec 2009 - May 2011
Marketing for a mobile value-added service (Music content): - Managed user experience of joint-promotion mobile app (KKBOX) - Content promotion with music labels via in-house platforms (e.g. WAP, website,SMS/MMS, eDM, in-store display) and external events (sponsored music concerts, mobile device launch events, etc.) - Content management with mobile platform vendor Marketing for a mobile value-added service (Music content): - Managed user experience of joint-promotion mobile app (KKBOX) - Content promotion with music labels via in-house platforms (e.g. WAP, website,SMS/MMS, eDM, in-store display) and external events (sponsored music concerts, mobile device launch events, etc.) - Content management with mobile platform vendor
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Senior Business Development Executive
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2007 - 2009
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Education
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The Chinese University of Hong Kong
Bachelor's Degree, Business Administration and Management, Marketing