Experience

GUM | Your MPF Expert | Hong Kong

• Hong Kong
• Insurance
• 1 - 100 Employee

• Deputy Senior Manager - Marketing

  • Feb 2019 - Present

• Deputy Senior Manager - Marketing

  • Oct 2021 - Present

• Marketing Manager

  • Feb 2019 - Present



Commercial Radio Interactive

• Online Audio and Video Media
• 1 - 100 Employee

• Assistant Marketing Manager

  • Dec 2016 - Jul 2018



TFI Digital Media Limited

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jun 2015 - Feb 2016

  Corporate Marketing - Develop corporate branding strategy and communication plan for the company - Oversee corporate communications in all ATL & digital channels - Manage media & agency relationship and marketing partnership opportunities - Plan and control marketing budget - Formulate corporate role in social responsibility and community engagement Product Marketing - Develop marketing plan for new product launch - Monitor industry environment and identify market opportunities - Manage all product marketing materials and trade shows



HKT Teleservices (Formerly PCCW Teleservices)

• China
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Senior Marketing Executive

  • Jun 2012 - Jun 2015

  Working in the Marketing team of now TV for: - Mobile applications (e.g. now player app, now FREE TV app), user experience management and enhancement, marketing campaign for app download & usage growth - Content promotion (ATL print, online campaign, in-store communications, sales team training) Working in the Marketing team of now TV for: - Mobile applications (e.g. now player app, now FREE TV app), user experience management and enhancement, marketing campaign for app download & usage growth - Content promotion (ATL print, online campaign, in-store communications, sales team training)



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Marketing Executive

  • Jun 2011 - May 2012

  Product marketing & management for the Scotch and Task Light brands: - Market research and new product introduction - Marketing planning and budget control - Sales channel promotion (distributors, key retailers) - End-user promotion (ATL advertising such as TVC and print, BTL advertising such as in-store joint-promotion and online campaign) - Product inventory management - User experience management Product marketing & management for the Scotch and Task Light brands: - Market research and new product introduction - Marketing planning and budget control - Sales channel promotion (distributors, key retailers) - End-user promotion (ATL advertising such as TVC and print, BTL advertising such as in-store joint-promotion and online campaign) - Product inventory management - User experience management



Three UK

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Marketing Executive

  • Dec 2009 - May 2011

  Marketing for a mobile value-added service (Music content): - Managed user experience of joint-promotion mobile app (KKBOX) - Content promotion with music labels via in-house platforms (e.g. WAP, website,SMS/MMS, eDM, in-store display) and external events (sponsored music concerts, mobile device launch events, etc.) - Content management with mobile platform vendor Marketing for a mobile value-added service (Music content): - Managed user experience of joint-promotion mobile app (KKBOX) - Content promotion with music labels via in-house platforms (e.g. WAP, website,SMS/MMS, eDM, in-store display) and external events (sponsored music concerts, mobile device launch events, etc.) - Content management with mobile platform vendor



Funmobile

• Senior Business Development Executive

  • 2007 - 2009