Karen Siu

Deputy Senior Manager - Marketing at GUM
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Contact Information
us****@****om
(386) 825-5501
Location
HK
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
  • Japanese Elementary proficiency

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Experience

    • Hong Kong
    • Insurance
    • 1 - 100 Employee
    • Deputy Senior Manager - Marketing
      • Feb 2019 - Present

    • Deputy Senior Manager - Marketing
      • Oct 2021 - Present

    • Marketing Manager
      • Feb 2019 - Present

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Assistant Marketing Manager
      • Dec 2016 - Jul 2018

    • China
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Assistant Marketing Manager
      • Jun 2015 - Feb 2016

      Corporate Marketing - Develop corporate branding strategy and communication plan for the company - Oversee corporate communications in all ATL & digital channels - Manage media & agency relationship and marketing partnership opportunities - Plan and control marketing budget - Formulate corporate role in social responsibility and community engagement Product Marketing - Develop marketing plan for new product launch - Monitor industry environment and identify market opportunities - Manage all product marketing materials and trade shows

    • China
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Senior Marketing Executive
      • Jun 2012 - Jun 2015

      Working in the Marketing team of now TV for: - Mobile applications (e.g. now player app, now FREE TV app), user experience management and enhancement, marketing campaign for app download & usage growth - Content promotion (ATL print, online campaign, in-store communications, sales team training) Working in the Marketing team of now TV for: - Mobile applications (e.g. now player app, now FREE TV app), user experience management and enhancement, marketing campaign for app download & usage growth - Content promotion (ATL print, online campaign, in-store communications, sales team training)

    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Marketing Executive
      • Jun 2011 - May 2012

      Product marketing & management for the Scotch and Task Light brands: - Market research and new product introduction - Marketing planning and budget control - Sales channel promotion (distributors, key retailers) - End-user promotion (ATL advertising such as TVC and print, BTL advertising such as in-store joint-promotion and online campaign) - Product inventory management - User experience management Product marketing & management for the Scotch and Task Light brands: - Market research and new product introduction - Marketing planning and budget control - Sales channel promotion (distributors, key retailers) - End-user promotion (ATL advertising such as TVC and print, BTL advertising such as in-store joint-promotion and online campaign) - Product inventory management - User experience management

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Marketing Executive
      • Dec 2009 - May 2011

      Marketing for a mobile value-added service (Music content): - Managed user experience of joint-promotion mobile app (KKBOX) - Content promotion with music labels via in-house platforms (e.g. WAP, website,SMS/MMS, eDM, in-store display) and external events (sponsored music concerts, mobile device launch events, etc.) - Content management with mobile platform vendor Marketing for a mobile value-added service (Music content): - Managed user experience of joint-promotion mobile app (KKBOX) - Content promotion with music labels via in-house platforms (e.g. WAP, website,SMS/MMS, eDM, in-store display) and external events (sponsored music concerts, mobile device launch events, etc.) - Content management with mobile platform vendor

    • Senior Business Development Executive
      • 2007 - 2009

Education

  • The Chinese University of Hong Kong
    Bachelor's Degree, Business Administration and Management, Marketing
    2004 - 2007

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