Experience

Purdy Creative

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• CREATIVE DIRECTOR

  • Nov 2018 - Present

  With over 20 years of experience of diverse market experience within design, retail & manufacturing ... I still have a crazy passion for all things product !With a vast knowledge of garment construction & international sourcing I thrive to drive a team to work smart & reactive within a competitive global market. Highly driven to push the boundaries of innovation & manufacturing to it's optimum - integrated with a commercial approach & market realization.My expertise is contour design, from lingerie through to technical sports, swim and ath-leisure - infused with innovation and fashion & a focus on brand creation & brand progression (men, women & kid's) Versatile & dedicated to driving all aspects of development and inspiring a sales execution to exceed.



BOSSY CLOTHING LTD

• United Kingdom
• Retail
• 1 - 100 Employee

• Creative Director

  • Mar 2014 - Present



KAMANI DESIGN LTD

• Spectator Sports
• 1 - 100 Employee

• Creative Director

  • Jul 2007 - Sep 2018

  LEADING A VIBRANT, CREATIVE PRODUCT TEAM - LICENSEE & CREATOR OF ELLESPORT BRAND. DELIVERING UNPARALLELED DESIGN IN TECHNICAL & FASHION SPORTS, ATH-LEISURE, FOOTWEAR ACCESSORIES AND SWIMWEAR FOR MENS ,LADIES & KIDS.SPECIALIZING IN NEW BRAND INNOVATION & DNA DEVELOPMENT - SOURCING FROM FAR-EAST & EUROPE, DRIVING CRITICAL PATHS & STRATEGIC PLANNING & TACTICAL PRODUCT SOURCE. WORKING CLOSELY WITH SALES TEAMS & MANAGING KEY RETAIL ACCOUNTS IN BOTH OFF-PRICE & PREMIUM MARKETS - ALL COMMERCIAL ASPECTS IN DRIVING SALES PRODUCTIVITY - DIRECTING PHOTOGRAPHIC SHOOTS & DRIVING INNOVATIVE MARKETING CONCEPT & VISUALS .



Karen noon design

• Director and founder

  • 1994 - 2009

  Building a career in consultancy and freelance design the business grew to employ 3 staff members and numerous outsourced graphic and pattern cutting services. During this period customers were very varied including most larger hi- street retailers for design and sales accounts ( M&S - GEORGE DAVIS- BHS- NEXT- TOPSHOP ECT) design Consultancy to major manufacturers (such as COATS VIYELLA- MARTIN EMPREX) alongside conceptual design and trend reporting. During this time I became a specialist in the field of branded product from a product and marketing angle, including names such as KNICKERBOX, VIRGIN UNDERWEAR, ZOGGS SWIMWEAR, PENTLAND SPORTSWEAR. During this period I became involved with a ladies premiumn sportswear brand USAPRO as principle designer and was closely involved in growing this to a considerable market level with a close envolement of the brand product lines, managing the design / production team and brand stratergy.



USAPRO

• Advertising Services

• Design Manager

  • Sep 1999 - Dec 2006

  HELPED TO CREATE AND NURTURE THE ORIGINAL USAPRO BRAND - AHEAD OF IT'S TIME AS A "FASHION SPORTS" PRODUCT FOR WOMEN PLAYING A PART IN BECOMING JOHN LEWIS'S STRONGEST WOMEN'S SPORTSWEAR BRAND & A SERIOUS NEW CONTENDER TO CHANGING THE FACE OF SPORTSWEAR - PLAYING A PART IN THE PRODUCTS PRESENTATION TO MARKET & ITS STRATEGIC GROWTH - PRIOR TO ITS ACQUISITION THE DESIGN & PRODUCTION TEAM BUILT-UP TO AN 8 STRONG TEAM. HELPED TO CREATE AND NURTURE THE ORIGINAL USAPRO BRAND - AHEAD OF IT'S TIME AS A "FASHION SPORTS" PRODUCT FOR WOMEN PLAYING A PART IN BECOMING JOHN LEWIS'S STRONGEST WOMEN'S SPORTSWEAR BRAND & A SERIOUS NEW CONTENDER TO CHANGING THE FACE OF SPORTSWEAR - PLAYING A PART IN THE PRODUCTS PRESENTATION TO MARKET & ITS STRATEGIC GROWTH - PRIOR TO ITS ACQUISITION THE DESIGN & PRODUCTION TEAM BUILT-UP TO AN 8 STRONG TEAM.



Knickerbox

• United Kingdom
• Retail

• Designer

  • 1992 - 1994

  Designer of full mainline collections in lingerie,swimwear and nightwear, from concept through to make-up,fit and Qc. Great insight into fresh retail concepts and pricing strategy. Designer of full mainline collections in lingerie,swimwear and nightwear, from concept through to make-up,fit and Qc. Great insight into fresh retail concepts and pricing strategy.



Elle Lingerie

• France
• Retail
• 1 - 100 Employee

• Designer

  • 1990 - 1992

  Help in start -up of lingerie factory - leading design team with sales & manufacturing involvement Help in start -up of lingerie factory - leading design team with sales & manufacturing involvement



Corah

• Mexico
• Apparel & Fashion

• Designer

  • 1987 - 1990

  Great career start and "old-school" training in all areas of design and manufacturing - key accounts included M&S next and knickerbox Great career start and "old-school" training in all areas of design and manufacturing - key accounts included M&S next and knickerbox