Karen O'Donnell
Public Relations Communications Consultant at Movement 101- Claim this Profile
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Irish Professional working proficiency
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Spanish Limited working proficiency
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English Native or bilingual proficiency
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Bio
Credentials
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E Commerce
FETAC (Further Education and Training Awards Council)
Experience
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Movement 101
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Australia
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Health and Human Services
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1 - 100 Employee
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Public Relations Communications Consultant
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Jul 2020 - Present
Development & implementation of a variety of internal and external communication strategies with a strong focus on patient & employee engagement initiatives.Collaborating with stakeholders across the wider business developing and executing content in line with the comms strategy.External content – including practitioner promo content, thought leadership pieces, social media PR – Awards entries, ad hoc opportunities, media opportunities Brand & Partnerships Development & implementation of a variety of internal and external communication strategies with a strong focus on patient & employee engagement initiatives.Collaborating with stakeholders across the wider business developing and executing content in line with the comms strategy.External content – including practitioner promo content, thought leadership pieces, social media PR – Awards entries, ad hoc opportunities, media opportunities Brand & Partnerships
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KarenEllen
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United States
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Medical Practices
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Freelance Marketing, Communications & PR Professional
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Apr 2014 - Present
Brand consultancy incorporating commercial positioning; audience profiling; relevant messaging & channels; customer journeys; brand audits; visual identity & touch points, and comprehensive marketing plans & brand guidelines.Social Media & Online Content developmentSEO and Website optimization- analyzing websites; keyword research; copywriting; link building and Google Analytics Public Relations & Marketing plans for small businessesAdvertising creative and management Creative development
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BlueChip Communication
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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PR Consultant (contract)
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Nov 2019 - Apr 2020
Crafted and implemented strategic, integrated PR and marketing campaigns tied to businessobjectives, and presenting these strategies and results to clientsDrove and managed accounts across a diverse portfolio of clients, including responsibility forday-to-day client contact, and problem-solving with the account teamDeveloped and maintained strong media relationships within the financial services sectorCreated content for multiple channels, including media releases, op-eds, talking points and social posts
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Cuscal Limited
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Australia
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Financial Services
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400 - 500 Employee
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Communications Specialist (contract)
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May 2019 - Oct 2019
Working closely with my team to develop and deliver a new internal and external communications strategy for Cuscal.External communications (Media/PR, Client Communications, Content)• Supporting the production of various customer and corporate communications initiatives.• Supporting strategies and tactics for engaging media.• Crisis communications.• Development and production of content.Internal communications • Supporting the development of internal communications strategies, activities, projects and initiatives to deliver increased employee engagement. This includes researching and evaluating new strategies and programs and current best practice in internal communications and recommending new approaches and technique to aid in the employee engagement.• Managing and delivering events and forums for employees to maximize participation and engagement of existing and new events.
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The Mindful Marketers
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Ireland
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Advertising Services
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Co-Owner
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Mar 2018 - Mar 2019
The Mindful Marketers was born out of a major gap in the market for a small agency offering a full service in the West of Ireland.Working across a range of different industries and thrive on seeing small businesses grow and achieve their marketing goals. The Mindful Marketers was born out of a major gap in the market for a small agency offering a full service in the West of Ireland.Working across a range of different industries and thrive on seeing small businesses grow and achieve their marketing goals.
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The Irish Shakes
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Australia
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Hospitality
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1 - 100 Employee
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Marketing & Business Development Manager
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Feb 2017 - Mar 2019
The Irish Shakes provide a boutique bar service for private events, from NSW to Sunshine Coast, specialising in BYOB services for weddings and corporate events.The Irish Shakes also provide consultancy services for cocktails bars, managing everything from menu development to strategic planning to staff training. The Irish Shakes provide a boutique bar service for private events, from NSW to Sunshine Coast, specialising in BYOB services for weddings and corporate events.The Irish Shakes also provide consultancy services for cocktails bars, managing everything from menu development to strategic planning to staff training.
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H+A Marketing + PR
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Ireland
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Advertising Services
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1 - 100 Employee
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PR & Marketing
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Jul 2015 - Oct 2016
One of Ireland's leading marketing and PR agencies, delivering strategic communications solutions across all disciplines, including marketing, public relations, branding, advertising and new media. Headquartered in Cork, H+A Marketing + PR operates locally, nationally and internationally with an extensive client list.I have worked on several successful campaigns for clients including Johnson & Johnson, Deliveroo, Aran Island Ferries, & Tegral. With strategic consultation process tailored to specific business, qualitative and quantitative research as well as brand redevelopment including visual Identity & brand essence work I have been exposed to an immense amount of agency experience with H+A.Other areas of my role include:Client ManagementBudget managementProject managementStrategic Brand Consultancy & ResearchDigitalIncluding but not limited to:-Strategic management of retainer and project based clients spanning retail, hospitality, food, agriculture, medical devices, logistics, manufacturing and services-Developing integrated marketing plans, involving the allocation of budgets and strategic identification of relevant channels for inclusion-Delivering client requirements including creative campaign concepts and activations; print collateral & advertising; radio campaigns; PR & media relations; new product launches; content development; photoshoots/videography, and event co-ordination
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Various Roles
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Jan 2006 - May 2015
My role in Grooveyard began as a part time performer and developed over the years into an event management support role.Working at different events in a fast paced environment enabled me to be very flexible and develop my problem solving skills.Over the years I worked with brands such as the IRFU, Stryker & Corona. My role in Grooveyard began as a part time performer and developed over the years into an event management support role.Working at different events in a fast paced environment enabled me to be very flexible and develop my problem solving skills.Over the years I worked with brands such as the IRFU, Stryker & Corona.
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Central Park Ltd
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United States
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Senior Promotional and Marketing Supervisor at Central Park Ltd
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Jul 2011 - Aug 2013
Managing all social media channels including original content developmentManaging and maintaining an attractive & effective communications schedule engaging & retaining the current customersDevelopment and implementation of marketing plansRecruiting and training promotional, customer service and service staff.Management and supervision of staff.Managing all PR including media press releases, advertising etcManaging Club Events & BookingsLiaising with 3rd party agencies in design, marketing, PR, Events.
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Education
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2018 - 2018
Digital Marketing Institute
Professional Diploma, Digital Marketing -
2013 - 2014
University of Ulster
Master's degree, Public Relations, Advertising, and Applied Communication -
2007 - 2011
National University of Ireland, Galway
International Arts, Sociolgy, Politics, Spanish -
2009 - 2010
University of Deusto
Bachelor of Arts - sociology & politics
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