Karen Morales
Jr. Accounts Director at DXagency- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Experience
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DXagency
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United States
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Advertising Services
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1 - 100 Employee
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Jr. Accounts Director
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Dec 2020 - Present
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Active Staffing Services
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United States
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Staffing and Recruiting
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100 - 200 Employee
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Digital Marketing Manager
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May 2020 - Dec 2020
• Successfully create and monitor brand awareness, lead generation, conversion, messaging, A/B testing, retargeting, and engagement Ads for eight different accounts that generated over 400 candidates per month • Use my marketing skills to monitor and analyze the performance of the campaigns, analyze monthly reports, and manage eight social media pages with pertinent posting to increase brand awareness and conversion • Insightfully plan and manage the budget of the digital marketing campaigns, creating detailed reports of allocations to present to higher management • Effectively manage the LinkedIn lead-generation strategy and curate daily content to engage and increase followers • Proactively implement a WhatsApp for business strategy and managed a community of over 300 candidates. Show less
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Kalo Boutique
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Miami
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Ecommerce Manager
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Nov 2018 - Dec 2020
• Developing internal marketing campaigns that effectively translate marketing objectives seamlessly to our customers • Carrying out consumer-driven feedback analysis for targeted marketing • Analysis of competitors brand, following, and consumer • Developing creative marketing campaigns and strategies through Social Media based Digital Marketing such as Facebook Ads, Pinterest and Instagram promotions, and content influencers • Communicating with our customers and delivering on their requirements • SEO, Google Analytics, AdWords, Email Marketing, Facebook Ads. Show less
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Guildin
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United States
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Advertising Services
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1 - 100 Employee
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Project Manager
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Apr 2019 - Mar 2020
• Developing and implementing business development, branding and distribution and marketing strategies for US Hispanic marketed products • Coordinating the logistics for manufacturing, labeling, and production of new products ready for market • Developing internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies. Marketing strategy mix included email, PPC, social, SEO, and affiliate marketing • Assisting with national TV commercial productions and pre-productions Hispanic brands such as; Broncolin, Arnica Montana, One Park Financial, Lemisol, and National Claims by coordinating all logistics • Exercising clear and effective communication with management and colleagues to ensure marketing goals are achieved and exceeded • Carrying out effective consumer-driven data analysis to gain an understanding of customer interests and habits for utilization within marketing • Overseeing social media and branding content for seven different brands ensuring the campaigns are relevant, engaging, and consumer-focused Show less
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ALDI USA
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United States
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Retail
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700 & Above Employee
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District Manager
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Jul 2015 - Aug 2018
Working as a District Manager at ALDI, enabled me to gain excellent experience within performance development, developing sales strategies to increase revenue, people performance management, sales analysis, business operations, stock inventory management, and exceptional time management and task prioritization skills. My main responsibilities within this role included, • Driving all business-related KPI’s including productivity, financial performance, payroll, P&L, inventory, and customer service • Analysis of store by store KPI’s and develop strategies for improvement across areas not meeting expectations • Overseeing recruitment, onboarding, and training processes of Senior Management roles • Collaborating with the Purchasing Director to communicate customer requirements, market direction, opportunities, and store feedback regarding deliveries, product, and operations • Overseeing 4 stores KPI’s and compliance with policies, processes, and guidelines included in the internal management system • Communicating with Store Managers and associates to set the expectation and performance standards and monitor their productivity • Give constructive feedback to Store associates and Managers and develop performance development plans where needed • Overseeing HR responsibilities such as Investigations and Disciplinaries Show less
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Johnson & Johnson
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United States
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Hospitals and Health Care
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700 & Above Employee
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Finance Intern
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Jun 2014 - Aug 2014
Develop a tool to assist business partners in selecting the appropriate accounting to procure project expenditures resulting in the alignment of Forecasting vs Actuals Automating Budget vs Actual IMBRUVICA file Leverage the Budget vs Actuals file to create the alliance view for partnership reporting Develop a tool to assist business partners in selecting the appropriate accounting to procure project expenditures resulting in the alignment of Forecasting vs Actuals Automating Budget vs Actual IMBRUVICA file Leverage the Budget vs Actuals file to create the alliance view for partnership reporting
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SEO (Sponsors for Educational Opportunity)
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United States
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Non-profit Organizations
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700 & Above Employee
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Trainee (Pre-Internship)
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Mar 2014 - Aug 2014
Complete 100 hours of online and in-person training, covering technical skills including Microsoft Excel, PowerPoint, accounting, and finance in addition to professional development skills relevant to a corporate environment Complete 100 hours of online and in-person training, covering technical skills including Microsoft Excel, PowerPoint, accounting, and finance in addition to professional development skills relevant to a corporate environment
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United Technologies
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United States
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Finance Intern
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May 2013 - Aug 2013
Collected $533,019 USD by closing 34 account receivables outstanding invoices Performed audits on fixed priced and MSP costumers to verify contract compliance Analyzed and generated monthly credit, concession and penalties report Collected $533,019 USD by closing 34 account receivables outstanding invoices Performed audits on fixed priced and MSP costumers to verify contract compliance Analyzed and generated monthly credit, concession and penalties report
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C&C Global Marketing
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Miami/Fort Lauderdale Area
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Brand Ambassador
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Dec 2012 - Aug 2013
Execute 4 to 6 marketing campaigns monthly for brands such as AT&T and Coca‐Cola Promote and engage individuals to recognize the brand, targeting the local community Interact with more than a 100 attendees in a shift of 6 hours Execute 4 to 6 marketing campaigns monthly for brands such as AT&T and Coca‐Cola Promote and engage individuals to recognize the brand, targeting the local community Interact with more than a 100 attendees in a shift of 6 hours
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Conquerors Soccer League
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Apopka, FL
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Treasurer
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2011 - Aug 2012
Increased memberships by 25 % through promotions and advertisement Substantially improved accounting activities through the careful monitoring A/P and A/R Increased revenue from 16,800 to 21,000 in the first six months Increased memberships by 25 % through promotions and advertisement Substantially improved accounting activities through the careful monitoring A/P and A/R Increased revenue from 16,800 to 21,000 in the first six months
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Education
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ESIC Business & Marketing School
Master's degree, Marketing -
Wyncode Academy
Digital Marketing, Marketing -
Florida International University - College of Business Administration
Bachelor of Business Administration (B.B.A.), International Business and Finance -
SKEMA Business School
Study Abroad, Business Administration and Management, General