Experience

Virgin Trains Ticketing

• Travel Arrangements
• 300 - 400 Employee

• CRM Development Manager

  • Jan 2013 - Present



News UK

• United Kingdom
• Online Audio and Video Media
• 700 & Above Employee

• Direct Marketing Executive

  • Jun 2012 - Feb 2013

  To manage the implementation of all direct response campaigns, ensuring all activity runs to plan and to budget. - Responsibility for briefing concepts for campaign, sign off on concepts and implementation of creative across email, direct mail, digital, in paper and outdoor. - Ensure progress on all briefs is communicated to other team members and to anticipate where there might be issues. - Take charge of timing plan and alert the account manager if deadlines look likely to be missed. - Liaison between Sales, Marketing and Customer Management Executives. - Manage relationships with creative and media agencies as well as in house studio/agency. Show less



ODEON Cinemas Group

• United Kingdom
• Entertainment
• 700 & Above Employee

• CRM Marketing Executive

  • Apr 2010 - Jun 2012

  Responsible for CRM communications and managing campaigns / communications around ODEON Premiere Club (ODEONs point based loyalty scheme). - CRM Strategy - Implementation of ODEON Premiere Club and CRM KPIs and targets for the year. - Liaise with Marketing and PR Agencies as well as Film Production/Distribution Companies to develop ODEON Premiere Club promotions and campaigns from concept to implementation and analysis of results. - Allocation of budgets - Copy-writing - ROI of email communications - Relationship management with film distributors - Team working with film booking, brand and sales teams - B2B communications Show less



Ticketmaster

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Manager

  • Feb 2007 - Apr 2010