Karen McCarthy
Vice President at Ventura Associates International LLC www.sweepspros.com- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Jeff Cramer
During my 5 years with Toys"R"Us, I've had the opportunity to work with many different "best-in-class" marketing and promotions consultants/agencies and have to say that Karen was second to none. Karen and her team could consistently be relied on to provide promotional marketing campaigns that exceeded expectations while being delivered at or under budget. Her knowledge of multi-channel retail marketing and what it takes to drive consumers to point of sale is tremendous and I will definitely call on Karen for future promotional marketing opportunities.
Terese L. Arenth
For the past several years, I have served on the NYC Chapter Committee of the Promotion Marketing Association, with Karen McCarthy serving as our fearless leader as the Committee Chair. Time and again, Karen has proven to be a tireless, dedicated leader who knows how to get the job done and get it done well, no matter the circumstances. She is perseverant, hardworking and detail oriented. It has been my pleasure working with her and continuing to do so.
Jeff Cramer
During my 5 years with Toys"R"Us, I've had the opportunity to work with many different "best-in-class" marketing and promotions consultants/agencies and have to say that Karen was second to none. Karen and her team could consistently be relied on to provide promotional marketing campaigns that exceeded expectations while being delivered at or under budget. Her knowledge of multi-channel retail marketing and what it takes to drive consumers to point of sale is tremendous and I will definitely call on Karen for future promotional marketing opportunities.
Terese L. Arenth
For the past several years, I have served on the NYC Chapter Committee of the Promotion Marketing Association, with Karen McCarthy serving as our fearless leader as the Committee Chair. Time and again, Karen has proven to be a tireless, dedicated leader who knows how to get the job done and get it done well, no matter the circumstances. She is perseverant, hardworking and detail oriented. It has been my pleasure working with her and continuing to do so.
Jeff Cramer
During my 5 years with Toys"R"Us, I've had the opportunity to work with many different "best-in-class" marketing and promotions consultants/agencies and have to say that Karen was second to none. Karen and her team could consistently be relied on to provide promotional marketing campaigns that exceeded expectations while being delivered at or under budget. Her knowledge of multi-channel retail marketing and what it takes to drive consumers to point of sale is tremendous and I will definitely call on Karen for future promotional marketing opportunities.
Terese L. Arenth
For the past several years, I have served on the NYC Chapter Committee of the Promotion Marketing Association, with Karen McCarthy serving as our fearless leader as the Committee Chair. Time and again, Karen has proven to be a tireless, dedicated leader who knows how to get the job done and get it done well, no matter the circumstances. She is perseverant, hardworking and detail oriented. It has been my pleasure working with her and continuing to do so.
Jeff Cramer
During my 5 years with Toys"R"Us, I've had the opportunity to work with many different "best-in-class" marketing and promotions consultants/agencies and have to say that Karen was second to none. Karen and her team could consistently be relied on to provide promotional marketing campaigns that exceeded expectations while being delivered at or under budget. Her knowledge of multi-channel retail marketing and what it takes to drive consumers to point of sale is tremendous and I will definitely call on Karen for future promotional marketing opportunities.
Terese L. Arenth
For the past several years, I have served on the NYC Chapter Committee of the Promotion Marketing Association, with Karen McCarthy serving as our fearless leader as the Committee Chair. Time and again, Karen has proven to be a tireless, dedicated leader who knows how to get the job done and get it done well, no matter the circumstances. She is perseverant, hardworking and detail oriented. It has been my pleasure working with her and continuing to do so.
Credentials
-
Minority Women-Owned Business 1991-2012
-
Experience
-
Ventura Associates International LLC
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Vice President
-
Sep 2015 - Present
Head of Ventura's Southeast Office in Delray Beach,Florida. I am an industry professional with over 30 years experience, I develop strategic marketing solutions to build my clients' businesses. I work with clients and their agencies spanning across virtually every industry, including FIAT, NBC, SiriusXM, Dorel Juvenile, and many others. My Tool Box includes promotional, experiential, cause related programs, social/digital, social media moderating, gamification, influencer strategy, partnerships and analytics, shopper marketing and event marketing. I turn insights and strategies into award winning, result-driven success stories and world class marketing campaigns! Show less
-
-
-
Highpoint Condominium
-
United States
-
Real Estate
-
Secretary/Treasurer Board of Directors
-
Jan 2019 - Jan 2020
-
-
-
BAA
-
New York, NY
-
NYC Chapter Chair
-
2004 - Dec 2016
As Chapter Chair, I help enable networking and community-building activities by members and non-members in the Greater NYC are. Chapter Committees are a key linkage in the overall PMA structure; they are the focal point for serving, on a local basis, the PMA member. The Chapter Committee itself is a resource for providing vital member input to the national organization. As Chapter Chair, I help enable networking and community-building activities by members and non-members in the Greater NYC are. Chapter Committees are a key linkage in the overall PMA structure; they are the focal point for serving, on a local basis, the PMA member. The Chapter Committee itself is a resource for providing vital member input to the national organization.
-
-
-
Executive Search
-
New York, NY
-
Senior Vice President Business Development
-
Sep 2014 - Aug 2015
-
-
-
CENTRA360
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Consultant/Senior Vice President Strategic Business Development
-
May 2013 - Aug 2014
As SVP Strategic Business Development, I provided solutions that focus on client's marketing objectives so they can achieve their business goals in an evolving and complex marketing world. I have formed client relationships with many of today’s leading Brands across several industries including consumer packaged goods, automotive, airline, wine & spirits and more. I develop promotional, experiential, eco/cause related programs, social/digital, partnerships and analytics, and event marketing. Show less
-
-
-
Trepoint
-
United States
-
Advertising Services
-
1 - 100 Employee
-
General Managing Partner/Co-Founder/EVP Strategic Business Development
-
Oct 2011 - Feb 2013
Merged Little & King Co., with AlterSeekers and formed a new Integrated Marketing Agency, Trepoint, a leading digital agency. Merged Little & King Co., with AlterSeekers and formed a new Integrated Marketing Agency, Trepoint, a leading digital agency.
-
-
-
Little & King Co., LLC
-
United States
-
Advertising Services
-
CEO & Founder
-
Nov 1988 - Oct 2012
Founded award winning integrated marketing company in 1988 and worked with leading global marketers across every industry in sweepstakes, instant win games, contests, digital, social, loyalty programs,partnerships and more. Certified Woman-Owned Business.Won A Bronze Reggie in 2010 for a new product launch for Hasbro's Littlest Pet Shop and a Silver Reggie in 2013 for Emerging Brands for Peanut Butter & Co,'s "Build A Better Breakfast" Campaign. Won the "Globes" an International Award for Hasbro in 2010. Merged with Alterseekers in 2011 and formed Trepoint. An Adjunct Guest Lecturer at NYU in 2011-2013. Show less
-
-
-
Wesco Group
-
New York, NY
-
VP Business Development
-
Sep 1987 - Oct 1988
Headed up new promotion department for Ad agency, reported directly to president/owner, generated new businesss and executed programs, established supplier network and budgets. Headed up new promotion department for Ad agency, reported directly to president/owner, generated new businesss and executed programs, established supplier network and budgets.
-
-
-
Ventura Associates International LLC
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Account Supervisor/Account Executive
-
Jun 1984 - Sep 1987
Generated new Business, Administered Programs, Supervised Account Team Generated new Business, Administered Programs, Supervised Account Team
-
-
-
Don Jagoda Associates
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Promotion Coordinator
-
Jul 1982 - Dec 1984
Administered Promotions for Clients from concept through delivery, including drafting rules, working with legal, editing copy, registering promotions with appropriate states, awarding consumer prizes. Administered Promotions for Clients from concept through delivery, including drafting rules, working with legal, editing copy, registering promotions with appropriate states, awarding consumer prizes.
-
-
Education
-
1978 - 1982
Saint Bonaventure University
BA, Mass Communications/Minor in Business Administration
Community
