Karen Lawenda
Senior Digital Marketing Executive/ Team Lead at Back At You Media- Claim this Profile
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Bio
Experience
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Back At You
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Digital Marketing Executive/ Team Lead
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Jan 2015 - Present
Los Angeles, California • Prospect my own territory by making 100+ cold calls per day • Properly maintain communication with potential leads and drive qualified leads through sales pipeline • Utilize InsideSales CRM to update current leads/deals closed • Spearhead Paid Search and/or Facebook marketing with a significant emphasis on performance-based optimization • Traveled to real estate conferences/trade shows to create relationships and sales opportunities Develop and execute marketing… Show more • Prospect my own territory by making 100+ cold calls per day • Properly maintain communication with potential leads and drive qualified leads through sales pipeline • Utilize InsideSales CRM to update current leads/deals closed • Spearhead Paid Search and/or Facebook marketing with a significant emphasis on performance-based optimization • Traveled to real estate conferences/trade shows to create relationships and sales opportunities Develop and execute marketing strategies that accelerates customer acquisitions. Conduct or direct ad copy and landing page tests to optimize QS and conversion rates Track, measure, and report on marketing performance. Direct and manage a team of one or more. Keep up to date with new or developing online marketing strategies pertaining to Social Media, SEO and SEM in order to gain an advantage to increase sales. Show less
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Main Street Hub
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Technology, Information and Internet
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1 - 100 Employee
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Senior Sales Account Manager
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Jan 2014 - Jan 2015
Los Angeles • Prospect my own territory by making 100+ cold calls per day • Properly maintain communication with potential leads and drive qualified leads through sales pipeline • Utilize InsideSales CRM to update current leads/deals closed • Keep up to date with new or developing online marketing strategies pertaining to Social Media, SEO and SEM in order to gain an advantage to increase sales •Awards in achievements for hardest worker and daily spiffs and sales contest *Managed intensive… Show more • Prospect my own territory by making 100+ cold calls per day • Properly maintain communication with potential leads and drive qualified leads through sales pipeline • Utilize InsideSales CRM to update current leads/deals closed • Keep up to date with new or developing online marketing strategies pertaining to Social Media, SEO and SEM in order to gain an advantage to increase sales •Awards in achievements for hardest worker and daily spiffs and sales contest *Managed intensive Sales Training & Development Program for all members of the Sales Team. Provided continuous learning opportunities to new and current sales professionals to ensure the maximum effectiveness of the company's sales efforts. Evaluated every account executive with Upper Sales Management and provide feedback for training. Provided ongoing coaching and managing of new hires until they are fully trained. Advised, build and delivered sales training for new acquisitions. Show less
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TelePacific Communications (TPx Communications)
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United States
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Telecommunications
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300 - 400 Employee
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Senior Account Executive
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Sep 2001 - Jan 2009
Greater Los Angeles Area consulted and managed local Telecom for a CLEC in it's most primitive stages taking it to a thriving profitable national organization. Generating new client accounts both by cold calling and software lead management . Work with a levels directly with C level Executives by educating and developing the most aggressive technology implementation specific to there industry needs. Presidents Club and continued to hit and exceed my expected revenue targets by over 250% on a quarterly stack ranking
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Education
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California State University-Long Beach
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University of California, Santa Cruz
BA