Experience

CJP - Combined Jewish Philanthropies

• United States
• Philanthropic Fundraising Services
• 100 - 200 Employee

• Associate Vice President, Communications and Brand Programs

  • Oct 2021 - Present

  Lead strategic communication and PR efforts, including corporate-level brand programs and event experiences, for one of the largest nonprofits in MA with annual revenues of over $300 million and more than $2 billion in philanthropic assets under management.

• Associate Vice President, Marketing

  • Aug 2013 - Oct 2021

  Managed high-performing, talented teams of creative, digital, and strategic marketing communications professionals (10+ people) and oversaw external PR agency to increase awareness of CJP’s mission and impact in the community. SELECTED ACCOMPLISHMENTS• Partnered with internal JewishBoston.com team and external digital agency to drive traffic to award-winning digital hub for Greater Boston’s Jewish community during pandemic – resulting in 703,000 visits, 8,000 email sign-ups, 5,000 social shares and 1,600 clicks to register button on events from June to December 2020.• Directed and produced successful tribute videos to mark Barry Shrage’s 30+ years as president. Videos were focal point of celebration attended by 1,000 community members and civic leaders across Greater Boston.• Led development and launch of large-scale integrated marketing communications initiatives, including CJP’s Legal Aid Fund for Immigrants with Catholic Charities of the Archdiocese to expand urgently needed legal assistance to immigrants ($625k raised from 320 donors in nine months, enabling the hire of three attorneys); and a large-scale community-wide sing-along celebration for Israel’s birthday (2,000 attendees; 79,000 video views on social). • Served as key partner on cross-functional culture and employee engagement committees, and partnered with VP, Human Resources to develop meaningful management forums focused on development and alignment of managers at all levels in organization.• Received peer selected Circle of Excellence Award for commitment (2018), CJP’s most prestigious award presented to one employee each year.

• Director of Interactive Marketing

  • Jul 2011 - Aug 2013

  • Initiated and developed CJP’s digital marketing strategy including redesign of corporate website, video production, email campaigns, and social media strategy.

• Director of Communications

  • Aug 2003 - Jul 2011

  • Managed day-to-day functioning of department and led strong creative team of five on hundreds of projects, all with brand and creative integrity.• Drove internal and external communications, PR, brand strategy, and video production



CareGroup Healthcare System, Beth Israel Deaconess Medical Center

• Senior Account Manager, Marketing Communications

  • 2000 - 2002

  • Designed and executed integrated marketing communication plans to support business and corporate branding strategies, including events, video, web development, broadcast advertising, print, and direct mail. • Designed and executed integrated marketing communication plans to support business and corporate branding strategies, including events, video, web development, broadcast advertising, print, and direct mail.



CareGroup Healthcare System, Beth Israel Deaconess Medical Center

• Account Manager, Marketing Communications

  • 1999 - 2000



Beth Israel Deaconess Medical Center

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Communications Specialist

  • 1998 - 1999

  • Generated and managed local and international media coverage. • Developed talking points, speeches, and presentations for senior administration, including CEOs, executive directors, and company presidents. • Generated and managed local and international media coverage. • Developed talking points, speeches, and presentations for senior administration, including CEOs, executive directors, and company presidents.