Karen Johnson
Program Manager at Orchard Point Group, Inc- Claim this Profile
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Topline Score
Bio
Terry Beebe-Thomas
Karen is the quintessential. strategic brand consultant who keeps both the client and vendor partners in line with targeted goals. She is a highly respected team leader in a consultative environment. I have truly enjoyed working with Karen. She has the ability to look at the big picture with a focus on budget and brand targets. Karen can equally focus on tactics with an emphasis on patient and HCP communications and regulatory mandates involved in those communications. She is a strong, strategic partner. I hope we can work with on future projects.
Alberto "Al" Negron
I began working with Karen in 2009 while she was with Targetbase, and continued to interact with her when she transitioned to Orchard Point Group. In either role, Karen championed the brand team’s objectives while working collaboratively with various outside vendors… my company included. Karen earned the client’s trust and was often asked to recommend solutions and speak on the client’s behalf. As a vendor/partner for 8 years, I experienced many brand team transitions and periods when client teams were stretched too thin. I came to respect and rely on Karen as a steady voice of reason. She was someone who could think through communications to patients and HCPs and make sure all the program pieces for the brand work together.
Terry Beebe-Thomas
Karen is the quintessential. strategic brand consultant who keeps both the client and vendor partners in line with targeted goals. She is a highly respected team leader in a consultative environment. I have truly enjoyed working with Karen. She has the ability to look at the big picture with a focus on budget and brand targets. Karen can equally focus on tactics with an emphasis on patient and HCP communications and regulatory mandates involved in those communications. She is a strong, strategic partner. I hope we can work with on future projects.
Alberto "Al" Negron
I began working with Karen in 2009 while she was with Targetbase, and continued to interact with her when she transitioned to Orchard Point Group. In either role, Karen championed the brand team’s objectives while working collaboratively with various outside vendors… my company included. Karen earned the client’s trust and was often asked to recommend solutions and speak on the client’s behalf. As a vendor/partner for 8 years, I experienced many brand team transitions and periods when client teams were stretched too thin. I came to respect and rely on Karen as a steady voice of reason. She was someone who could think through communications to patients and HCPs and make sure all the program pieces for the brand work together.
Terry Beebe-Thomas
Karen is the quintessential. strategic brand consultant who keeps both the client and vendor partners in line with targeted goals. She is a highly respected team leader in a consultative environment. I have truly enjoyed working with Karen. She has the ability to look at the big picture with a focus on budget and brand targets. Karen can equally focus on tactics with an emphasis on patient and HCP communications and regulatory mandates involved in those communications. She is a strong, strategic partner. I hope we can work with on future projects.
Alberto "Al" Negron
I began working with Karen in 2009 while she was with Targetbase, and continued to interact with her when she transitioned to Orchard Point Group. In either role, Karen championed the brand team’s objectives while working collaboratively with various outside vendors… my company included. Karen earned the client’s trust and was often asked to recommend solutions and speak on the client’s behalf. As a vendor/partner for 8 years, I experienced many brand team transitions and periods when client teams were stretched too thin. I came to respect and rely on Karen as a steady voice of reason. She was someone who could think through communications to patients and HCPs and make sure all the program pieces for the brand work together.
Terry Beebe-Thomas
Karen is the quintessential. strategic brand consultant who keeps both the client and vendor partners in line with targeted goals. She is a highly respected team leader in a consultative environment. I have truly enjoyed working with Karen. She has the ability to look at the big picture with a focus on budget and brand targets. Karen can equally focus on tactics with an emphasis on patient and HCP communications and regulatory mandates involved in those communications. She is a strong, strategic partner. I hope we can work with on future projects.
Alberto "Al" Negron
I began working with Karen in 2009 while she was with Targetbase, and continued to interact with her when she transitioned to Orchard Point Group. In either role, Karen championed the brand team’s objectives while working collaboratively with various outside vendors… my company included. Karen earned the client’s trust and was often asked to recommend solutions and speak on the client’s behalf. As a vendor/partner for 8 years, I experienced many brand team transitions and periods when client teams were stretched too thin. I came to respect and rely on Karen as a steady voice of reason. She was someone who could think through communications to patients and HCPs and make sure all the program pieces for the brand work together.
Experience
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Orchard Point Group, Inc
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United States
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Business Consulting and Services
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1 - 100 Employee
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Program Manager
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Feb 2011 - Present
Provide integrated healthcare industry brand team services for program success -- from gathering marketplace and audience insights to developing strategic program designs and managing detailed project execution across internal and multi-agency initiatives. Partner across all project stakeholders to ensure clear team-wide communication of goals, timelines and technical details for seamless tactical implementation and measured success. Skilled communicator, able to translate mountains of reports and data into meaningful presentations for senior management, or craft easy-to-follow training materials from complex legal/regulatory requirements. Thorough project management skills, ensuring quality and providing full program wrap-up and process improvement recommendations. Show less
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Targetbase
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United States
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Advertising Services
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200 - 300 Employee
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Group Account Director
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Mar 1998 - Jan 2011
Relationship marketing team builder and leader, responsible for developing, expanding and enhancing long-term client relationships. Delivered insight-driven strategies and exceptional execution of integrated multi-channel campaigns for continued business-driving results. Advanced through project management and client service positions to multiple account leadership -- designing, executing and measuring solutions across offline and online channels. Relationship marketing team builder and leader, responsible for developing, expanding and enhancing long-term client relationships. Delivered insight-driven strategies and exceptional execution of integrated multi-channel campaigns for continued business-driving results. Advanced through project management and client service positions to multiple account leadership -- designing, executing and measuring solutions across offline and online channels.
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self employed
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Real Estate
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1 - 100 Employee
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Marketing consultant (freelance contractor)
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Aug 1997 - Feb 1998
Provided marketing competitor landscape assessments, marketing plans and execution management for regional sports marketing company. Assisted CEO and added strategic bandwidth for local ad agency. Provided marketing competitor landscape assessments, marketing plans and execution management for regional sports marketing company. Assisted CEO and added strategic bandwidth for local ad agency.
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Marketing Services Director
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Sep 1993 - Jul 1997
Grew and supervised small full-service design and collateral production company, supporting the furniture and home accessory industries. Responsible for client service sales and management, creative direction, and print production management. Grew and supervised small full-service design and collateral production company, supporting the furniture and home accessory industries. Responsible for client service sales and management, creative direction, and print production management.
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Trone
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United States
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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May 1991 - Aug 1993
Managed day-to-day agency-client relationships and coordinated internal teams for execution across multiple packaged goods accounts. Gained in-depth experience with package design testing and point-of-sale executions. Managed day-to-day agency-client relationships and coordinated internal teams for execution across multiple packaged goods accounts. Gained in-depth experience with package design testing and point-of-sale executions.
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Account Supervisor
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Dec 1988 - May 1991
Managed agency-client relationships and day-to-day deliverables across multiple accounts in the medical/hospital, publishing and financial/banking categories. Managed agency-client relationships and day-to-day deliverables across multiple accounts in the medical/hospital, publishing and financial/banking categories.
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Wachovia Bank & Trust, NA
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United States
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Assistant Vice President
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Jul 1982 - Nov 1988
Various program management positions within corporate advertising/marketing department, managing campaign development from objectives through execution, agency/vendor coordination, multi-channel tactics including innovative database-driven variable direct mail. Various program management positions within corporate advertising/marketing department, managing campaign development from objectives through execution, agency/vendor coordination, multi-channel tactics including innovative database-driven variable direct mail.
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Education
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1978 - 1982
University of North Carolina at Chapel Hill
BA, journalism
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