Karen Haworth
Director of Marketing at X1- Claim this Profile
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English Native or bilingual proficiency
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Bio
Marina Grayson
Karen worked under my supervision as a Consular Assistant in the U.S. Embassy in Santo Domingo, Dominican Republic. Karen was an exceptional employee who was capable of handling any number of difficult tasks thrown at her. Karen started working in the consular section during a challenging period of record visa demand and under-staffing. Despite receiving little formal training, she quickly learned the complicated consular computer systems and became an asset to the section by teaching herself a variety of consular tasks. Karen exemplified professionalism and teamwork by always lending a hand to colleagues and providing valuable input on process improvements. Karen developed excellent relationships with local staff and other Consular Assistants. Her work ethic and desire to contribute, in ways big and small, earned her a reputation as a go-to person for any number of tasks. In addition to assisting with fingerprint collection, Karen also helped with case preparation for the immigrant visa unit and reviewed applicant travel records for non-immigrant visa adjudications. She also assisted the Fraud Prevention Unit with a fraud investigation and a fraud outreach event, and served as a backup officer for fraud case referrals. Additionally, seeing a need for better training materials, Karen created an excellent process map of the section's internal process flow, which has proven to be a valuable tool to share with others in the section for training purposes. Karen maintained a consistently positive attitude while dealing with a record rise in visa demand and significant staffing shortfalls in the section. Karen constantly worked on improving her skills, including by attending several in-house trainings. She also served as a trainer to newly-hired Consular Assistants and made a number of good suggestions -- many of which are now being implemented -- for how to improve the Consular Assistant program. Other staff consistently praised Karen's work to supervisors, noting in particular her work ethic and willingness to assist. She was even nominated for a prestigious award by one of her local staff colleagues, and I was happy to present the award to her. Karen is a true professional, possessing a great work ethic and a positive attitude. I would recommend her unconditionally and would be happy to work with her again.
Robert Smith
I worked with Karen at LSI Logic during a period of significant transformation and growth within many of the business groups that we supported. As a communications specialist on my team, Karen provided marketing communications support for the ASIC, Communications, and Storage business groups. She contributed to the development of press kit content, reviewing/editing new and existing collateral, creative briefs, and trade show planning, just to name a few functional areas. Karen consistently delivered outstanding results to her customers. She is dependable, detail oriented, results driven, and an innovative thinker. She is articulate in her written and verbal communications, and is always calm under pressure. I fully recommend Karen.
Marina Grayson
Karen worked under my supervision as a Consular Assistant in the U.S. Embassy in Santo Domingo, Dominican Republic. Karen was an exceptional employee who was capable of handling any number of difficult tasks thrown at her. Karen started working in the consular section during a challenging period of record visa demand and under-staffing. Despite receiving little formal training, she quickly learned the complicated consular computer systems and became an asset to the section by teaching herself a variety of consular tasks. Karen exemplified professionalism and teamwork by always lending a hand to colleagues and providing valuable input on process improvements. Karen developed excellent relationships with local staff and other Consular Assistants. Her work ethic and desire to contribute, in ways big and small, earned her a reputation as a go-to person for any number of tasks. In addition to assisting with fingerprint collection, Karen also helped with case preparation for the immigrant visa unit and reviewed applicant travel records for non-immigrant visa adjudications. She also assisted the Fraud Prevention Unit with a fraud investigation and a fraud outreach event, and served as a backup officer for fraud case referrals. Additionally, seeing a need for better training materials, Karen created an excellent process map of the section's internal process flow, which has proven to be a valuable tool to share with others in the section for training purposes. Karen maintained a consistently positive attitude while dealing with a record rise in visa demand and significant staffing shortfalls in the section. Karen constantly worked on improving her skills, including by attending several in-house trainings. She also served as a trainer to newly-hired Consular Assistants and made a number of good suggestions -- many of which are now being implemented -- for how to improve the Consular Assistant program. Other staff consistently praised Karen's work to supervisors, noting in particular her work ethic and willingness to assist. She was even nominated for a prestigious award by one of her local staff colleagues, and I was happy to present the award to her. Karen is a true professional, possessing a great work ethic and a positive attitude. I would recommend her unconditionally and would be happy to work with her again.
Robert Smith
I worked with Karen at LSI Logic during a period of significant transformation and growth within many of the business groups that we supported. As a communications specialist on my team, Karen provided marketing communications support for the ASIC, Communications, and Storage business groups. She contributed to the development of press kit content, reviewing/editing new and existing collateral, creative briefs, and trade show planning, just to name a few functional areas. Karen consistently delivered outstanding results to her customers. She is dependable, detail oriented, results driven, and an innovative thinker. She is articulate in her written and verbal communications, and is always calm under pressure. I fully recommend Karen.
Marina Grayson
Karen worked under my supervision as a Consular Assistant in the U.S. Embassy in Santo Domingo, Dominican Republic. Karen was an exceptional employee who was capable of handling any number of difficult tasks thrown at her. Karen started working in the consular section during a challenging period of record visa demand and under-staffing. Despite receiving little formal training, she quickly learned the complicated consular computer systems and became an asset to the section by teaching herself a variety of consular tasks. Karen exemplified professionalism and teamwork by always lending a hand to colleagues and providing valuable input on process improvements. Karen developed excellent relationships with local staff and other Consular Assistants. Her work ethic and desire to contribute, in ways big and small, earned her a reputation as a go-to person for any number of tasks. In addition to assisting with fingerprint collection, Karen also helped with case preparation for the immigrant visa unit and reviewed applicant travel records for non-immigrant visa adjudications. She also assisted the Fraud Prevention Unit with a fraud investigation and a fraud outreach event, and served as a backup officer for fraud case referrals. Additionally, seeing a need for better training materials, Karen created an excellent process map of the section's internal process flow, which has proven to be a valuable tool to share with others in the section for training purposes. Karen maintained a consistently positive attitude while dealing with a record rise in visa demand and significant staffing shortfalls in the section. Karen constantly worked on improving her skills, including by attending several in-house trainings. She also served as a trainer to newly-hired Consular Assistants and made a number of good suggestions -- many of which are now being implemented -- for how to improve the Consular Assistant program. Other staff consistently praised Karen's work to supervisors, noting in particular her work ethic and willingness to assist. She was even nominated for a prestigious award by one of her local staff colleagues, and I was happy to present the award to her. Karen is a true professional, possessing a great work ethic and a positive attitude. I would recommend her unconditionally and would be happy to work with her again.
Robert Smith
I worked with Karen at LSI Logic during a period of significant transformation and growth within many of the business groups that we supported. As a communications specialist on my team, Karen provided marketing communications support for the ASIC, Communications, and Storage business groups. She contributed to the development of press kit content, reviewing/editing new and existing collateral, creative briefs, and trade show planning, just to name a few functional areas. Karen consistently delivered outstanding results to her customers. She is dependable, detail oriented, results driven, and an innovative thinker. She is articulate in her written and verbal communications, and is always calm under pressure. I fully recommend Karen.
Marina Grayson
Karen worked under my supervision as a Consular Assistant in the U.S. Embassy in Santo Domingo, Dominican Republic. Karen was an exceptional employee who was capable of handling any number of difficult tasks thrown at her. Karen started working in the consular section during a challenging period of record visa demand and under-staffing. Despite receiving little formal training, she quickly learned the complicated consular computer systems and became an asset to the section by teaching herself a variety of consular tasks. Karen exemplified professionalism and teamwork by always lending a hand to colleagues and providing valuable input on process improvements. Karen developed excellent relationships with local staff and other Consular Assistants. Her work ethic and desire to contribute, in ways big and small, earned her a reputation as a go-to person for any number of tasks. In addition to assisting with fingerprint collection, Karen also helped with case preparation for the immigrant visa unit and reviewed applicant travel records for non-immigrant visa adjudications. She also assisted the Fraud Prevention Unit with a fraud investigation and a fraud outreach event, and served as a backup officer for fraud case referrals. Additionally, seeing a need for better training materials, Karen created an excellent process map of the section's internal process flow, which has proven to be a valuable tool to share with others in the section for training purposes. Karen maintained a consistently positive attitude while dealing with a record rise in visa demand and significant staffing shortfalls in the section. Karen constantly worked on improving her skills, including by attending several in-house trainings. She also served as a trainer to newly-hired Consular Assistants and made a number of good suggestions -- many of which are now being implemented -- for how to improve the Consular Assistant program. Other staff consistently praised Karen's work to supervisors, noting in particular her work ethic and willingness to assist. She was even nominated for a prestigious award by one of her local staff colleagues, and I was happy to present the award to her. Karen is a true professional, possessing a great work ethic and a positive attitude. I would recommend her unconditionally and would be happy to work with her again.
Robert Smith
I worked with Karen at LSI Logic during a period of significant transformation and growth within many of the business groups that we supported. As a communications specialist on my team, Karen provided marketing communications support for the ASIC, Communications, and Storage business groups. She contributed to the development of press kit content, reviewing/editing new and existing collateral, creative briefs, and trade show planning, just to name a few functional areas. Karen consistently delivered outstanding results to her customers. She is dependable, detail oriented, results driven, and an innovative thinker. She is articulate in her written and verbal communications, and is always calm under pressure. I fully recommend Karen.
Experience
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X1
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing
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May 2022 - Present
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Marketing Manager
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Dec 2018 - May 2022
Recruited to develop and execute Marketing and PR strategy and demand generation for three product lines amplifying industry-leading solutions. Lead and execute marketing initiatives, including trade show and event management, webinars, executive speaking opportunities, press releases and PR initiatives, email marketing campaigns, social media site management, Google Ads, graphic design and delivery, facilitate and host company-wide team meetings, develop and produce product videos, collateral production, software review and survey execution.Lead marketing initiatives and strategy for demand generation including writing and designing email campaigns, press releases and events resulting in several dozens of new leads per month• Maintain a less than 1% unsubscribe rate with a minimum 5% open rate on email campaigns produced via Hubspot and Marketo over a 3 year period• Manage company CRM (Hubspot) for Marketing, Sales and Service teams. Develop company quarterly newsletter, monthly email campaigns, weekly social media on 3 channels (Twitter, LinkedIn and Facebook)• Initiate, design, promote and execute monthly webinars using Go to Webinar with strategic industry partners, driving new leads and interest across multiple verticals and across product lines• Create and execute 15+ press releases, foster and lead media outreach, set media interviews for executive team• Strategize and initiate external partner marketing relationships with key accounts for joint go-to-market activities including speaking opportunities, tradeshows, webinars, whitepapers resulting in hundreds of leads• Manage event logistics, staff, and merchandise development for company trade shows, events and giveaways• Re-brand company website product imagery with design team collaboration and development. Manage and update company website using Wordpress and Media Temple, launch and promote monthly blog posts and product initiatives resulting in 20% increase in traffic and tripled followers. Show less
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Sylvan Learning
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United States
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Education Administration Programs
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700 & Above Employee
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Marketing Coordinator
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Sep 2017 - Dec 2018
Built marketing strategy from the ground up to forge key relationships and generate demand for industry-leading supplemental education services, including online / digital resources. Lead diverse marketing initiatives, including design, execution, and improvement of email marketing campaigns and digital / print media content strategies. * Create and launch monthly email campaigns using CRM (Salesforce), with a focus on highlighting service innovations and creating special offers to secure customers loyalty and re-activate stalled and former customers * Create and edit targeted creative messaging and collateral, including a monthly digital newsletter for customers (using Salesforce); track leads and conduct customer call campaigns * Develop annual marketing calendar (20+ events) to prioritize and coordinate customer events, advertising, email campaigns, key monthly sponsorship activities, and collateral / brochure production; select key speakers, create promotional merchandising materials, and serve as Facebook administrator for Sylvan events. * Tapped into a major local market by achieving first-ever outside company presence at a seasonal event of 650+ attendees; secured invitation to participate in 4 additional events and activities * Identify candidates for targeted marketing, and external promotional events; manage event logistics, staff, and merchandise for Sylvan's participation in community events Show less
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U.S. Department of State
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United States
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International Affairs
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700 & Above Employee
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Non-Immigrant/Immigrant Visa Consular Assistant
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Oct 2015 - Jun 2016
Applied clear, concise communications skills to facilitate visa approval for immigrants to the US entering through the 2nd busiest US immigration unit in the world. • Developed a comprehensive process flow chart detailing the Visa approval workflow process from interview to approval which was adopted into new hire training materials. Received Extra Mile Award 5/2016. • Performed financial viability and eligibility analysis of over 200 Immigrant Visa petitioners for a surplus interviewing event. Successfully completed required time-sensitive information ahead of deadline, reducing interview time by 30%. • Performed customer facing in-take of applications and passports, Team leader in verifying biometric data of over 2,000 applicants, checked accuracy of Visa type and validity, proofreading, data entry, case tracking, case prepping and pre-screening and performed quality assurance checks of Visas before distribution. • Assisted Visa Fraud Unit with in-home field investigation interviews, assessing validity of the applicants, detected and verified possible ineligibilities. • Conducted new hire training sessions on the Visa application process and procedures, case prepping, biometric scanning and data verification. Show less
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UUNET
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Technology, Information and Internet
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1 - 100 Employee
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European Product Marketing Manager
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Apr 2000 - Nov 2002
Promoted. Strategized, planned and executed international communications plan and product launch of Internet Security Products across 11 European countries with goal of increasing product sales and revenue.• Developed internal and external product messaging, sales tools and delivered on-site and web-based Sales Training across diverse International sales teams.• Served as project manager for marketing launch plan and centrally managed internal company-wide development team from concept to launch. • Wrote Marketing Plan for Security products, analyzed market data and created competitive analysis.• Set goals, objectives and wrote key messaging for Internet Security Firewall products. Successfully launched product materials to market on time.• Developed and managed product pricing/discount structure achieving profitable revenue margin for Firewall, VPN, Email Virus Scanning and Leased Line products.• Researched and wrote Customer facing marketing collateral including, sales brochure, website content and trade show messaging while collaborating with product engineering and vendors. Show less
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UK Product Marketing Manager
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May 1999 - Apr 2000
Joined company as UK marketing executive and was quickly promoted to UK Product Marketing Manager. Developed, executed and maintained UK based Internet product marketing materials.• Served as account manager with 3rd party vendor, Nokia and CheckPoint to deliver product to market. Negotiated and managed Marketing merchandise and sales incentives.• Developed and presented initial launch plans and on-going product status updates to corporate executives and internal team leaders using PowerPoint.• Facilitated communication between sales teams, internal development teams, and 3rd-party vendors to streamline product offering and offer bundling services.• Collected product and pricing requirements from sales and engineering targeting new customer and customer retention campaigns. Show less
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LSI Logic Corporation
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Milpitas, California
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Corporate Marketing Representative
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Apr 1994 - Feb 1999
Identified, managed and implemented marketing programs supporting the Communications Products Division. • Developed strong relationships with product engineers and internal sales to create effective website messaging, sales training materials and customer-facing literature. • Worked with design team and distribution warehouse to develop and deliver Direct Mail Marketing campaigns to promote new and existing products. Received Recognition Award. • Managed product literature development lifecycle from concept to market. Collected specifications from engineering, served as copy-editor, print buyer and vendor negotiator resulting in cost-effective, quality materials. • Developed and maintained division annual budget and forecasts. Show less
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Education
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California State University-East Bay
Bachelor's Degree, Business Administration and Management
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