Experience

Julie Sandlau A/S
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee
• Head of Ecommerce

  • Dec 2022 - Present


Baum und Pferdgarten

• Denmark
• Apparel & Fashion
• 1 - 100 Employee

• Head of Ecommerce

  • May 2021 - Dec 2022

  Leading the Ecommerce department during a maternity cover. Some of the main tasks included:- Manage a team for the daily operations- Analysis of global performances, reporting on all the main KPIs & working closely with the CEO- Define & manage yearly and monthly budgets - board presentation - as well as the yearly costs for paid and other eCommerce expenses- Development of the eCommerce Team and proactively sharing important information- Ecommerce seasonal buying based on constructive analysis for an optimized purchase- Development of an e-partner strategy - Manage the on-site activities to boost sale & communicating information to the appropriate teams- Monitoring newsletter performances & newsletter planning- Create and manage the IT development roadmap- Project management - related to website optimization & new releases & UX optimizations - Creative meetings with the design & sales team for key insights on eCommerce customer preferences for future collections- Implementation of videos on the eCommerce website - manage their creation on photoshoots Show less

• Ecommerce Specialist

  • Jan 2021 - May 2021

  - Manage the daily operations, new collection launch strategies & creating new on-site marketing activities- Analysis of global performances, reporting on all the main KPIs & working closely with the CEO- Define & manage yearly and monthly budgets - board presentation - as well as the yearly costs for paid and other eCommerce expenses- Development of the eCommerce Team and proactively sharing important information- Ecommerce seasonal buying based on constructive analysis for an optimized purchase- Development of an e-partner strategy - Manage the on-site activities to boost sale & communicating information to the appropriate teams- Monitoring newsletter performances & newsletter planning- Create and manage the IT development roadmap- Project management - related to website optimization & new releases & UX optimizations - Creative meetings with the design & sales team for key insights on eCommerce customer preferences for future collections- Implementation of videos on the eCommerce website - manage their creation on photoshoots Show less



ba&sh

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• E-store manager nordic market

  • Jan 2020 - Jan 2021

  - In charge of daily operations on nordic websites (according to the commercial calendar)- Implementation, test, and launch of new websites - Analysis of performances, using different leverages to meet objectives- Project management - related to website optimization & new releases- E-partners management - relay commercial and communication operations & analyze the performances- Work with the CRM & traffic managers to ensure proper alignment of the e-commerce strategy- UX optimizations - continuous website improvement- Keeping up with the innovation team and testing new releases- Html coding - launch of new pages- Editing pictures to create new usable assets Show less

• Digital Intern

  • Jun 2019 - Dec 2019

  - Follow-up and implementation: respect of the animation plan of each country (from design to integration) on Salesforce - 7 websites.- Product implementation (content, images, videos & cross-sale).- Website management, search for optimizations and improve customer experience- KPI analysis and follow-up on objectives (Google Analytics, Fast mag, KPI analytics and Content Square).- HTML coding (sliders, banners, sticky, zoning on a web page)- Photoshop editing



DIM

• United Kingdom
• Pharmaceutical Manufacturing

• Intern in charge of Dim.fr

  • Jan 2018 - Jun 2018

  - Daily management of the site on Salesforce : integration of Home Page, newsletters, new collection - Implement good practices for a better client experience (AB tests) - Analytics & reports to follow up on the different KPIs - Creation of newsletters - content & design - New collection implementation - from the photoshoot to the website - Project management of new pages on the site. - Writing & integrating Dim'Mag blog posts - Daily management of the site on Salesforce : integration of Home Page, newsletters, new collection - Implement good practices for a better client experience (AB tests) - Analytics & reports to follow up on the different KPIs - Creation of newsletters - content & design - New collection implementation - from the photoshoot to the website - Project management of new pages on the site. - Writing & integrating Dim'Mag blog posts



MTV Lebanon

• Lebanon
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Marketing Intern

  • Jul 2017 - Aug 2017

  - Media planning - Booking orders - Meeting preparation - working on barter agreements - Media planning - Booking orders - Meeting preparation - working on barter agreements



AC Holding

• Lebanon
• Wholesale
• 1 - 100 Employee

• Digital Marketing Intern

  • Jul 2016 - Aug 2016

  - Promoted posts on social networking sites for Samsung, Huawei, Midea and Aria kitchen in Lebanon - Helped on launching the new Samsung CTC website - Marketing visits reports - Learned to use software such as Hootsuite - Promoted posts on social networking sites for Samsung, Huawei, Midea and Aria kitchen in Lebanon - Helped on launching the new Samsung CTC website - Marketing visits reports - Learned to use software such as Hootsuite