Karen Brown
President at HB Media Solutions- Claim this Profile
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Bio
Robert D. Leahy
In the world of marketing, sound advertising research as well as shrewd media buys are of critical importance. Karen's input to to this area of activity is of the highest caliber. Her strategic planning and insights produced global media campaigns and product launches that not only hit the target with laser precision but additionally contributed to a "Super Brand" status and game changing revenue growth. A consummate professional under pressure, Karen demonstrated strong leadership, initiative, a relentless work ethic, remarkable negotiating skills and world class business acumen. Her ROI is guaranteed.
John A. Sowinski (jSo)
It was always a pleasure to work with Karen. She was always a top-notch thinker who only knows how to bring her A game. But almost as important, she is a lot of fun. You'll be laughing even during the most hard working, deadline pressed times. Karen is one of the very best.
Robert D. Leahy
In the world of marketing, sound advertising research as well as shrewd media buys are of critical importance. Karen's input to to this area of activity is of the highest caliber. Her strategic planning and insights produced global media campaigns and product launches that not only hit the target with laser precision but additionally contributed to a "Super Brand" status and game changing revenue growth. A consummate professional under pressure, Karen demonstrated strong leadership, initiative, a relentless work ethic, remarkable negotiating skills and world class business acumen. Her ROI is guaranteed.
John A. Sowinski (jSo)
It was always a pleasure to work with Karen. She was always a top-notch thinker who only knows how to bring her A game. But almost as important, she is a lot of fun. You'll be laughing even during the most hard working, deadline pressed times. Karen is one of the very best.
Robert D. Leahy
In the world of marketing, sound advertising research as well as shrewd media buys are of critical importance. Karen's input to to this area of activity is of the highest caliber. Her strategic planning and insights produced global media campaigns and product launches that not only hit the target with laser precision but additionally contributed to a "Super Brand" status and game changing revenue growth. A consummate professional under pressure, Karen demonstrated strong leadership, initiative, a relentless work ethic, remarkable negotiating skills and world class business acumen. Her ROI is guaranteed.
John A. Sowinski (jSo)
It was always a pleasure to work with Karen. She was always a top-notch thinker who only knows how to bring her A game. But almost as important, she is a lot of fun. You'll be laughing even during the most hard working, deadline pressed times. Karen is one of the very best.
Robert D. Leahy
In the world of marketing, sound advertising research as well as shrewd media buys are of critical importance. Karen's input to to this area of activity is of the highest caliber. Her strategic planning and insights produced global media campaigns and product launches that not only hit the target with laser precision but additionally contributed to a "Super Brand" status and game changing revenue growth. A consummate professional under pressure, Karen demonstrated strong leadership, initiative, a relentless work ethic, remarkable negotiating skills and world class business acumen. Her ROI is guaranteed.
John A. Sowinski (jSo)
It was always a pleasure to work with Karen. She was always a top-notch thinker who only knows how to bring her A game. But almost as important, she is a lot of fun. You'll be laughing even during the most hard working, deadline pressed times. Karen is one of the very best.
Experience
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HB Media Solutions
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United States
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Advertising Services
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1 - 100 Employee
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President
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Jul 2008 - Present
Strategic media research, planning and buying with several multi-market clients involved in broadcast TV and Radio, print, OOH and online. Market Planning Direct Marketing Social Media New Market Penetration Market Research & Analysis Trade Show & Special Events/Promotions Budget Preparation/Administration Favorable Negotiations Strategic media research, planning and buying with several multi-market clients involved in broadcast TV and Radio, print, OOH and online. Market Planning Direct Marketing Social Media New Market Penetration Market Research & Analysis Trade Show & Special Events/Promotions Budget Preparation/Administration Favorable Negotiations
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Trumbull Business College
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Warren, OH
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Instructor
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Oct 2013 - Dec 2013
Instructor - Marketing Management & Organizational Behavior Instructor - Marketing Management & Organizational Behavior
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MARKETING DIRECTOR
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Dec 2005 - Dec 2007
Define strategy for and develop, execute, and manage station/news image encompassing integrated marketing initiatives designed to penetrate and increase viewers. Communicate with management, internal departments, community and vendors to coordinate overall promotion effort in accordance with station and advertiser goals. Selected Contributions: Created highly successful and engaging promotions including: Dancing Mahoning Valley on behalf of the Eastwood Mall and Keep It Safe in conjunction with the Ohio State Highway Patrol and the Pennsylvania State Police. Lowered outside vendor costs by 20% Developed and implemented Extreme Makeover My Hometown projects - the Big Reach Center of Hope and the Bailing family makeover project. Show less
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MEDIA DIRECTOR
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Jun 2003 - Nov 2005
Managed media staff, agency resources and departmental procedures. Developed and managed a wide range of marketing initiatives, including traditional and direct response campaigns. Defined and evaluated marketing and media opportunities for agency clients. Maintained communication with clients to ensure marketing activities aligned with business goals. Selected Contributions: Developed and implemented a direct response campaign for the Mercer County Convention and Visitors Bureau that resulted in more than tripling call volume with the introduction of an "Escape Bag" and unique media strategy. Served as media relations contact and management member for the ABC hit-show, Extreme Makeover Home Edition that took place in October of 2005 Show less
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MEDIA DIRECTOR
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Feb 2002 - May 2003
Provided strategic planning and buying for agency clients. Worked within a team environment to carry out a full range of marketing functions. Research and selection of media software and accounting software interface programs. Provided direct support to agency President and Vice President of Account Services. Selected Contribution: Created a shared synergy media campaign through the use of branding messaging for Dean Dairy including work with Swiss Premium Dairy, Meadowbrook Dairy and coordination with Reiter's Dairy. Developed unique weekend media strategy for UPMC Horizon - Heartburn Center. Show less
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VICE PRESIDENT, ASSOCIATE MEDIA DIRECTOR
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Sep 1999 - Jan 2002
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SENIOR MEDIA PLANNER/BUYER
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Jan 1997 - Jan 1999
Supervised agency media accounts - billing of over $85 million. Trained novice staff of 8, authored a Media 101 book for departmental staff. Developed creative and effective online campaigns and promotions for agency clients. Worked within a team environment to carry out a full range of marketing/media functions. New business team member and key presenter. Active operations committee member. Regarded as agency expert on Internet, Technology and Financial accounts. Selected Contribution: Led Jefferson Pilot Financial to positive results by increasing both their consumer and agent business through the introduction of an "Enthusiast" strategy, targeted at the "C" level suite. Assisted in the development of highly successful 1998 Uniroyal Tires "Nailguard" launch that resulted in increasing brand equity over 42% and deemed one of the most successful launches among Uniroyal and Michelin brands. Development and execution of PSINet launch that contributed to doubling the company's stock and increasing sales from 23% to 47%.Contributed campaign theme idea that proved effective in delivering overall message. Maintained working media relationship and billing with two former agency accounts that moved their marketing business away from the agency. Show less
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Media Supervisor
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1992 - 1997
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MEDIA SUPERVISOR
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Aug 1995 - Dec 1996
Handled planning and buying for business-to-business and consumer accounts, supervised staff of two and provided support to all other Fahlgren offices. Selected Contribution: Responsible for media research and product launch of a WIX oil filter for NASCAR. Assisted in the planning and buying for a 1996 Super Bowl spot on behalf of Owens-Corning Fiberglass. Handled planning and buying for business-to-business and consumer accounts, supervised staff of two and provided support to all other Fahlgren offices. Selected Contribution: Responsible for media research and product launch of a WIX oil filter for NASCAR. Assisted in the planning and buying for a 1996 Super Bowl spot on behalf of Owens-Corning Fiberglass.
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Media Buyer
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1992 - 1994
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Education
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1985 - 1987
Bowling Green State University
BAC, Interpersonal and Public Communication -
1983 - 1985
Ohio University
TCOM
Community
