Karen Broderick
National Education Director at Bubble- Claim this Profile
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Bio
Maria Tzavellas
I’m proud to say I made one of my best hiring decisions when I brought Karen into IT Cosmetics and even back then she came with amazing recommendations from a former VP of mine in the industry! I remember sitting in a coffee shop during our first time meeting and thinking
Jean Park
Karen is truly a pink unicorn in every sense - the rare combination of a seasoned Sales executive who shapes the strategic vision for a Sales organization, drives the detailed execution plans to achieve goals and actively coaches her team to maximize both individual and team performance. Karen led the flawless execution of Julep's expansion into Ulta stores nationwide which drove double digit growth in our Retail channels. She built a national field team from scratch, leveraged her deep experience in working with Ulta to build out all of the critical sales and educational support tools we needed to be successful and effectively collaborated with the Corporate teams (Marketing, Product Development, Planning & Operations) to ensure alignment against top retail priorities. As one of 3 new brands that launched in Fall 2016, we were the only brand still in stores 18 months later. In addition, Karen's dedication and commitment to her team is truly unparalleled - as a leader, she goes above and beyond to support her team and strikes the perfect balance of being everyone’s biggest cheerleader while also laying the foundational tools to track and monitor performance. Her passion and contagious positive can-do energy motivates not only her own team every day but is a bright shining light for the corporate team and retail partners alike. I am so grateful to have worked with Karen and would work with her again in a heartbeat!
Maria Tzavellas
I’m proud to say I made one of my best hiring decisions when I brought Karen into IT Cosmetics and even back then she came with amazing recommendations from a former VP of mine in the industry! I remember sitting in a coffee shop during our first time meeting and thinking
Jean Park
Karen is truly a pink unicorn in every sense - the rare combination of a seasoned Sales executive who shapes the strategic vision for a Sales organization, drives the detailed execution plans to achieve goals and actively coaches her team to maximize both individual and team performance. Karen led the flawless execution of Julep's expansion into Ulta stores nationwide which drove double digit growth in our Retail channels. She built a national field team from scratch, leveraged her deep experience in working with Ulta to build out all of the critical sales and educational support tools we needed to be successful and effectively collaborated with the Corporate teams (Marketing, Product Development, Planning & Operations) to ensure alignment against top retail priorities. As one of 3 new brands that launched in Fall 2016, we were the only brand still in stores 18 months later. In addition, Karen's dedication and commitment to her team is truly unparalleled - as a leader, she goes above and beyond to support her team and strikes the perfect balance of being everyone’s biggest cheerleader while also laying the foundational tools to track and monitor performance. Her passion and contagious positive can-do energy motivates not only her own team every day but is a bright shining light for the corporate team and retail partners alike. I am so grateful to have worked with Karen and would work with her again in a heartbeat!
Maria Tzavellas
I’m proud to say I made one of my best hiring decisions when I brought Karen into IT Cosmetics and even back then she came with amazing recommendations from a former VP of mine in the industry! I remember sitting in a coffee shop during our first time meeting and thinking
Jean Park
Karen is truly a pink unicorn in every sense - the rare combination of a seasoned Sales executive who shapes the strategic vision for a Sales organization, drives the detailed execution plans to achieve goals and actively coaches her team to maximize both individual and team performance. Karen led the flawless execution of Julep's expansion into Ulta stores nationwide which drove double digit growth in our Retail channels. She built a national field team from scratch, leveraged her deep experience in working with Ulta to build out all of the critical sales and educational support tools we needed to be successful and effectively collaborated with the Corporate teams (Marketing, Product Development, Planning & Operations) to ensure alignment against top retail priorities. As one of 3 new brands that launched in Fall 2016, we were the only brand still in stores 18 months later. In addition, Karen's dedication and commitment to her team is truly unparalleled - as a leader, she goes above and beyond to support her team and strikes the perfect balance of being everyone’s biggest cheerleader while also laying the foundational tools to track and monitor performance. Her passion and contagious positive can-do energy motivates not only her own team every day but is a bright shining light for the corporate team and retail partners alike. I am so grateful to have worked with Karen and would work with her again in a heartbeat!
Maria Tzavellas
I’m proud to say I made one of my best hiring decisions when I brought Karen into IT Cosmetics and even back then she came with amazing recommendations from a former VP of mine in the industry! I remember sitting in a coffee shop during our first time meeting and thinking
Jean Park
Karen is truly a pink unicorn in every sense - the rare combination of a seasoned Sales executive who shapes the strategic vision for a Sales organization, drives the detailed execution plans to achieve goals and actively coaches her team to maximize both individual and team performance. Karen led the flawless execution of Julep's expansion into Ulta stores nationwide which drove double digit growth in our Retail channels. She built a national field team from scratch, leveraged her deep experience in working with Ulta to build out all of the critical sales and educational support tools we needed to be successful and effectively collaborated with the Corporate teams (Marketing, Product Development, Planning & Operations) to ensure alignment against top retail priorities. As one of 3 new brands that launched in Fall 2016, we were the only brand still in stores 18 months later. In addition, Karen's dedication and commitment to her team is truly unparalleled - as a leader, she goes above and beyond to support her team and strikes the perfect balance of being everyone’s biggest cheerleader while also laying the foundational tools to track and monitor performance. Her passion and contagious positive can-do energy motivates not only her own team every day but is a bright shining light for the corporate team and retail partners alike. I am so grateful to have worked with Karen and would work with her again in a heartbeat!
Experience
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Bubble
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United States
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Manufacturing
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1 - 100 Employee
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National Education Director
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Jun 2023 - Present
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Murad
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United States
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Personal Care Product Manufacturing
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300 - 400 Employee
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National Field Sales Director
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Apr 2022 - Jun 2023
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Better Not Younger
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United States
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Manufacturing
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1 - 100 Employee
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National Sales Director
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Apr 2021 - Apr 2022
360 Strategic Omni channel Planning, Account Management, P/L Budget management of all NA Retail Commercial Accounts; QVC, HSN, Sephora, Ulta Beauty, Subscription box programs & Ecom partners 360 Strategic Omni channel Planning, Account Management, P/L Budget management of all NA Retail Commercial Accounts; QVC, HSN, Sephora, Ulta Beauty, Subscription box programs & Ecom partners
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ZOEVA GmbH
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Germany
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Personal Care Product Manufacturing
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1 - 100 Employee
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Retail Commercial Director, North America
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May 2019 - Mar 2021
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Julep Beauty
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Personal Care Product Manufacturing
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1 - 100 Employee
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VP, Sales & Education
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Jan 2018 - Apr 2019
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Director, Sales & Education
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Jan 2016 - Jan 2018
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IT Cosmetics
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Personal Care Product Manufacturing
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200 - 300 Employee
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National Account Manager
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Oct 2014 - Oct 2015
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Regional Sales & Education Manager, Central Region
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Aug 2013 - Oct 2014
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Juice Beauty, Inc.
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United States
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Personal Care Product Manufacturing
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100 - 200 Employee
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Regional Sales Manager, Central Region
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Jun 2012 - Aug 2013
*Manage 250+ stores for the Central Region from Canada to Texas, including ULTA, MW&SW Whole Foods, Plum Market, Cosbar in a 17 state territory *Five Immediate direct reports -inclusive of Account Executives, Brand Specialist & Selling specialists *Build, develop & grow relationships will all levels of management with corporate partners from VP's, DMM's, DM's, GM's, Buyers, Team Leaders to Visual & Marketing teams *Headquarter responsibility for Education Management *Headquarter responsibility for Event Management *Responsible for Retail Sales targets vs LY & Vs Goal for territory & team *Hire, train, develop & motivate Account Executives, Brand Specialist & freelance artists to Juice Beauty Standards, to meet & exceed in store relationship development & to achieve and supersede monthly/quarterly/yearly retail sales goals. *Continuous coaching & training of field team on product knowledge, sales techniques, application methods, goal achievement & building relationships with retailers. *Manage, write & coach team on schedules, field rotation, New store openings, events & education opportunities *Manage budgets for Central Region; track expenses, salary incentives & ensure productivity for all team members. *Responsible for working with Regional Whole Food buyer to identify, lead & land 21 MW & 24 SW New doors for Juice Beauty. Work with in store Buying & Marketing teams on sets/planograms, trainings, demos & retail sell thru opportunity for launch and initial opening year strategy. *Liaison between corporate retailers & Juice Beauty team in the execution of seasonal Planogram updates, .com launches & strategies, monthly promotional & ad activity, New door openings support & strategy, seasonal event planning/communication/tracking/goaling/productivity/ROI/inventory analysis, as well as all corporate communication from the corporate office to the field. *Responsible for implementation of multiple Marketing & Training tools & documents, trackers, signage, & Protocols Show less
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Director of Sales
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Jul 2010 - Jun 2012
*Responsible for the profitable short & long term growth of sales objectives & market share for 8.8M in Key Brands; Vera Bradley, H2O+ Skincare & Viva Sun Accessories within the 4 Global Military Channels; AAFES, NEXCOM, MCX & Vet's Canteen *Reported directly to President of MPM, liaison with Account Managers of Vera Bradley, H2O+, & Viva Sun directly to each military channel Buying Group, in-store management teams, as well as Global Leadership to Acosta Rep Group. *Develop & execute Corporate, Headquarter, and Account Strategic Annual, Seasonal Plans & Growth Strategies. *Execute & Implement New Product, Brand Launches & seasonal Marketing Strategies, US & Global Market Share Growth, Financial & P&L Budgets *Responsible for a +13.5% increase year end 2010 & +11% increase year end 2011 *Managed, motivated and trained a total of 96 personnel in-field merchandising/selling team of Lead Acct Managers, Unit Managers, Regional Managers & BA's in conjunction with Acosta to achieve retail sales objectives, new product launch success, & integrity of merchandising standards *Daily/weekly communication to product training needs, skill set objective needs, new hires, webinars, motivational, retail & sales objectives *Design, monitor & maintain strategic business analysis reports updated weekly in the form of ranking, retail sales comparison, style selling, category management, color selling, stock assortments, stock & sales plans, return control & order flow *Forecasting of monthly, seasonal, annual basic stock, product launches, promotional items (gwps, samples, sets) & POP materials *Projecting, forecasting and maintaining promotional, training & in store launch budgets, new door opportunities, space & location negotiation *Design, create & develop in tandem with vendor, signage, POS materials, .com graphics & merchandising guidelines, snippets, protocols & tools Show less
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H2O+
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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National Account Manager
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Oct 2008 - Apr 2010
*Responsible for developing & executing comprehensive sales plans to achieve profit & revenue goals for North America National Specialty & Boutique Accounts including but not limited to: ULTA, Bon Ton's, Beauty Brands, Von Maur, Premier Salons, Follets, Costco, Walmart, Sears Canada, The Bay & Macy's Impulse Shops. *Achieved profitable growth through account management &development, identified key strategies & created sales plan on National accounts totaling +5M, with a +16% growth in sales 2009 vs 2008 *Developed Sales forecasts, sales analysis, market trends & competition comparisions *Planned & managed Promotional Calendars & developed retailer specific promotional programs *Continual & constant retailer relationship building with VP's, DMM's, Buyers, planners, analysts, SMgrs, PMgrs, Visual, Marketing & Ecom teams in seasonal planning meetings, daily communication & follow thru, as well as Key Leadership & Educational Shows *In coordination with Global Education Manager, planned & executed specific in store training footprints, manuals, presentations & Questionnaires for Basic, Grand Openings, Webinars, Train the Trainers, Product Launches & Category Launches. Show less
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North America Account & Gift Sales Director
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2007 - 2008
* Responsible for developing, implementing & maintaining retail & net sales plans to five National accounts( ULTA, Bon Ton's, Dillards, Belk's, Upton's,) + all Military Channels for both Claire Burke Home Fragrance & Vitabath Skincare Divisions - totaling +10M in revenue * Responsibility of North America Gift Account Division - 1500+ points of distribution with management of six Direct Sales/Customer Service Mgrs in both AZ & CAN offices + eight independent rep groups. * Opened and expanded distribution into Sears, Macy's and Peebles Show less
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Astral Health & Beauty
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Personal Care Product Manufacturing
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1 - 100 Employee
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Regional Sales Manager - CosMedix Division - Midwest
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2006 - 2007
* Planned, directed & managed all aspects of New & existing accounts(Plastic surgeons, Med Spas & Dermatologists) from sell in level for 6 state Midwest Territory - reporting directly to GM * In six month period, opened 36 new & active accounts - taking Midwest territory from 68 to 104 accounts *In coordination w/Medical Directors & Estheticians, planned, scheduled & implemented Open House Events - Achieved Largest Midwest event = $18.2 in 4hrs @ a Grand Opening Medical Facility * Planned, directed & managed all aspects of New & existing accounts(Plastic surgeons, Med Spas & Dermatologists) from sell in level for 6 state Midwest Territory - reporting directly to GM * In six month period, opened 36 new & active accounts - taking Midwest territory from 68 to 104 accounts *In coordination w/Medical Directors & Estheticians, planned, scheduled & implemented Open House Events - Achieved Largest Midwest event = $18.2 in 4hrs @ a Grand Opening Medical Facility
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Urban Decay Cosmetics
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United States
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Cosmetics
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300 - 400 Employee
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National Account Manager
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2000 - 2006
* Through strategic planning, leadership, creativity & customer relationships - planned, Implemented & managed all aspects of business to produce retail & net growth in retail chains = 8M+ * Account management, sell In & Sell Thru Management to 10 Specialty retailers including; ULTA, Neiman's, Sephora, Sak's, Dillards, Bloomingdales, Foley's, Von Maur & miscellaneous boutiques * Interviewed, hired, trained, supervised & motivated a team of 10 AE's & 15 AC's * Managed all aspects of stock levels & forecasting of assortments, monthly replenishment, grand opening orders, product launches, promotional orders, as well as stock reports & recaps Show less
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L'Oréal
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France
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Personal Care Product Manufacturing
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700 & Above Employee
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Account Executive - Midwest Territory
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1997 - 1999
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LVMH
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Account Executive - Midwest Territory - Guerlain
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1994 - 1997
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Education
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1984 - 1986
Moraine Valley Community College
Associates, Business Adminstration
Community
