Karen Bloom
Director of Product Merchandising at Stauer- Claim this Profile
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Bio
Credentials
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Expert lecture series for SEO Certification
SimplilearnJul, 2020- Nov, 2024 -
GIA
GIA (Gemological Institute of America)
Experience
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Stauer
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Director of Product Merchandising
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May 2021 - Present
Serve as a head of e-commerce merchandising as well as leverage leadership skills in spearheading project and overseeing cross-functional teams. Steer expertise in developing marketing strategies for new products with an emphasis on storytelling. Plan digital marketing and email campaigns and coordinate marketing through direct mail, such as catalogs and print ads. Collaborate with cross-functional teams on product-related projects from launch to post-sales support. Conduct marketing research… Show more Serve as a head of e-commerce merchandising as well as leverage leadership skills in spearheading project and overseeing cross-functional teams. Steer expertise in developing marketing strategies for new products with an emphasis on storytelling. Plan digital marketing and email campaigns and coordinate marketing through direct mail, such as catalogs and print ads. Collaborate with cross-functional teams on product-related projects from launch to post-sales support. Conduct marketing research to remain relevant with trends and identify "blue ocean" opportunities. Perform various tasks, including negotiating contracts and product costs to maximize profit, managing domestic/international vendors, monitoring inventory, and administering forecasts and exit strategies for products.
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Product Merchandising Manager
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Dec 2018 - Present
Supervised overall product management cycle from product development to marketing, inventory planning, and exit strategy. Rendered significant efforts in global sourcing of products and services in a variety of categories, including jewels, watches, gifts, wellness products, and services. Fostered strong working relations with vendors and negotiated to obtain optimal pricing/terms and increase profit margin. Oversaw development of direct mailer marketing strategies and planning catalog/email… Show more Supervised overall product management cycle from product development to marketing, inventory planning, and exit strategy. Rendered significant efforts in global sourcing of products and services in a variety of categories, including jewels, watches, gifts, wellness products, and services. Fostered strong working relations with vendors and negotiated to obtain optimal pricing/terms and increase profit margin. Oversaw development of direct mailer marketing strategies and planning catalog/email campaigns as well as ensuring accuracy, execution, and postmortem analysis. Analyzed and reported on campaign performance to determine campaign's strengths and shortcomings. Directed development of marketing collateral for print and digital requirements, including images, layouts, and copy. Prepared and presented quarterly business analysis presentations to the Executive Board.
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Sr. Product Merchandiser
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Dec 2012 - Dec 2018
Managed various tasks, such as product development and sourcing, direct mail planning, and catalog planning encompasses all aspects of new item selection, pagination, proofreading, and new product web marketing. Provided exceptional assistance in vendor/wholesale management as well as oversaw private label manufacturing. Planned for upsell/cross-sell opportunities in print advertising. Delivered semi-annual category report to key leaders and carried out price & margin evaluation.
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Product Merchandiser
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Dec 2010 - Dec 2012
Administered a variety of activities, including product procurement and development, catalog pagination, and inventory management. Executed vendor arrangement and negotiated with vendors on terms and conditions as well as price. Attended trade events to find new suppliers and keep up with the latest trends. Created PowerPoint presentations for yearly reports.
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Assistant Buyer
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Dec 2007 - Dec 2010
Responsible for product information program sheets and track the order status to ensure on time receipts for samples. Support the merchandising manager in all functions including assortment planning and advertising coordination.
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Evergreen Enterprises
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United States
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Wholesale
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300 - 400 Employee
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Senior Marketing Specialist
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Nov 2004 - Dec 2007
Managed and designed private label home décor, garden, and gifts. Prepared and set up trade shows. Acted as liaison between buyers and sales managers during client meetings. Worked directly with oversea factories to guarantee fulfillment & quality assurance. Responsible for product development for Lowe’s, Sam’s Club, and various Key Accounts. * Specialized in private label * Product development and sourcing for home decor & gifty goods * Experienced in textile sourcing for B2B… Show more Managed and designed private label home décor, garden, and gifts. Prepared and set up trade shows. Acted as liaison between buyers and sales managers during client meetings. Worked directly with oversea factories to guarantee fulfillment & quality assurance. Responsible for product development for Lowe’s, Sam’s Club, and various Key Accounts. * Specialized in private label * Product development and sourcing for home decor & gifty goods * Experienced in textile sourcing for B2B accounts * Sales presentation creation * Trade show set up Show less Managed and designed private label home décor, garden, and gifts. Prepared and set up trade shows. Acted as liaison between buyers and sales managers during client meetings. Worked directly with oversea factories to guarantee fulfillment & quality assurance. Responsible for product development for Lowe’s, Sam’s Club, and various Key Accounts. * Specialized in private label * Product development and sourcing for home decor & gifty goods * Experienced in textile sourcing for B2B… Show more Managed and designed private label home décor, garden, and gifts. Prepared and set up trade shows. Acted as liaison between buyers and sales managers during client meetings. Worked directly with oversea factories to guarantee fulfillment & quality assurance. Responsible for product development for Lowe’s, Sam’s Club, and various Key Accounts. * Specialized in private label * Product development and sourcing for home decor & gifty goods * Experienced in textile sourcing for B2B accounts * Sales presentation creation * Trade show set up Show less
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Education
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1996 - 2000
Virginia Commonwealth University - School of Business
Bachelor of Science (B.S.), Business Information Systems -
2016 - 2016
Gemological Institute of America
Accredited Jewelry Professional
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