Karen Björk Bengtsson
Marketing Lead at SabeeApp- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Islandés Native or bilingual proficiency
-
Español Native or bilingual proficiency
-
Inglés Full professional proficiency
Topline Score
Bio
Virag Dajka
Karen and her dedication, energy and positivity make the Marketing team's work smooth and fun every day at SabeeApp. She helped a lot clearing Hubspot data, making useful graphs and reports, creating our quarterly agenda and marketing plan. She always makes sure everyone is doing tasks they good at in the team and supports us if we stuck somewhere. She really leads by example, not just with empty words which I think proves her leadership skills. I am beyond thankful for the time we have worked together at SabeeApp, and that I got to know Karen not only as a boss but as a friend as well.
Geoff Hucker
Karen, it a true professional. As with most young organizations, @ Work For Impact, there is an endless amount of conflicting priorities; Karen has such great insight into knowing what's essential and what's and what can wait a little while. Not only has Karen greatly enhanced and improved our B2B outbound, inbound marketing, and customer acquisition, she has also significantly improved our automation process with HubSpot. Karen is such a wonderful person to work with, open to feedback, solution-centered for problem-solving, and cares deeply about making the world a better place.
Virag Dajka
Karen and her dedication, energy and positivity make the Marketing team's work smooth and fun every day at SabeeApp. She helped a lot clearing Hubspot data, making useful graphs and reports, creating our quarterly agenda and marketing plan. She always makes sure everyone is doing tasks they good at in the team and supports us if we stuck somewhere. She really leads by example, not just with empty words which I think proves her leadership skills. I am beyond thankful for the time we have worked together at SabeeApp, and that I got to know Karen not only as a boss but as a friend as well.
Geoff Hucker
Karen, it a true professional. As with most young organizations, @ Work For Impact, there is an endless amount of conflicting priorities; Karen has such great insight into knowing what's essential and what's and what can wait a little while. Not only has Karen greatly enhanced and improved our B2B outbound, inbound marketing, and customer acquisition, she has also significantly improved our automation process with HubSpot. Karen is such a wonderful person to work with, open to feedback, solution-centered for problem-solving, and cares deeply about making the world a better place.
Virag Dajka
Karen and her dedication, energy and positivity make the Marketing team's work smooth and fun every day at SabeeApp. She helped a lot clearing Hubspot data, making useful graphs and reports, creating our quarterly agenda and marketing plan. She always makes sure everyone is doing tasks they good at in the team and supports us if we stuck somewhere. She really leads by example, not just with empty words which I think proves her leadership skills. I am beyond thankful for the time we have worked together at SabeeApp, and that I got to know Karen not only as a boss but as a friend as well.
Geoff Hucker
Karen, it a true professional. As with most young organizations, @ Work For Impact, there is an endless amount of conflicting priorities; Karen has such great insight into knowing what's essential and what's and what can wait a little while. Not only has Karen greatly enhanced and improved our B2B outbound, inbound marketing, and customer acquisition, she has also significantly improved our automation process with HubSpot. Karen is such a wonderful person to work with, open to feedback, solution-centered for problem-solving, and cares deeply about making the world a better place.
Virag Dajka
Karen and her dedication, energy and positivity make the Marketing team's work smooth and fun every day at SabeeApp. She helped a lot clearing Hubspot data, making useful graphs and reports, creating our quarterly agenda and marketing plan. She always makes sure everyone is doing tasks they good at in the team and supports us if we stuck somewhere. She really leads by example, not just with empty words which I think proves her leadership skills. I am beyond thankful for the time we have worked together at SabeeApp, and that I got to know Karen not only as a boss but as a friend as well.
Geoff Hucker
Karen, it a true professional. As with most young organizations, @ Work For Impact, there is an endless amount of conflicting priorities; Karen has such great insight into knowing what's essential and what's and what can wait a little while. Not only has Karen greatly enhanced and improved our B2B outbound, inbound marketing, and customer acquisition, she has also significantly improved our automation process with HubSpot. Karen is such a wonderful person to work with, open to feedback, solution-centered for problem-solving, and cares deeply about making the world a better place.
Credentials
-
Applied Curiosity
LinkedInMay, 2020- Nov, 2024 -
Guy Kawasaki on Entrepreneurship
LinkedInOct, 2016- Nov, 2024 -
Neil Blumenthal on Branding
LinkedInOct, 2016- Nov, 2024
Experience
-
SabeeApp
-
Hungary
-
Hospitality
-
1 - 100 Employee
-
Marketing Lead
-
Oct 2022 - Present
SabeeApp is a cloud-based Property Management System ideal for hospitality businesses, offering the tools needed to automate and manage daily operations. With over ten years of experience and customers in +70 countries, SabeeApp is trusted by the biggest players in the travel industry. SabeeApp is available in 6 languages, offering user-friendly, highly customisable solutions for properties of any size and type. SabeeApp is a cloud-based Property Management System ideal for hospitality businesses, offering the tools needed to automate and manage daily operations. With over ten years of experience and customers in +70 countries, SabeeApp is trusted by the biggest players in the travel industry. SabeeApp is available in 6 languages, offering user-friendly, highly customisable solutions for properties of any size and type.
-
-
-
Work for Impact
-
United Kingdom
-
Human Resources Services
-
1 - 100 Employee
-
Head of Marketing and Communications
-
Feb 2021 - Apr 2022
Work for Impact is a B Corp certified freelance platform that specialises in connecting purpose-driven organisations with passionate talent seeking meaningful job opportunities. With a strong focus on giving back to the greater good, Work for Impact supports nine partner charities and an in-house led Pathways program, helping young men and women in low-income countries with IT training and job readiness. At Work for Impact I was responsible for marketing strategy and communication: - HubSpot CRM management and optimization. Enhancing automation and email comm. producing weekly engagement campaigns to +20.000 subscribers. Managing automated workflows, lead generation, email sequences, and client activation. - Overviewing and managing paid Facebook and LinkedIn ads - Developing content and coordinating with agencies and writers. - Strategic reach to relevant partners for collaboration opportunities. Show less
-
-
-
Europa Media Group
-
Hungary
-
Business Consulting and Services
-
1 - 100 Employee
-
Marketing Director
-
Jan 2017 - Dec 2019
Managed the marketing and sales strategy of the EMG group including several brands such as Europa Media Trainings, Geonardo Environmental technology, Startup Europe Network, and other EU projects (Aqualit, Spear, My-Gateway, Start2Act, Coastobs, Coastal, Uniseco, Start2act, etc.). - Leading a multicultural marketing team of 5, collaborating with different departments, external advertising agencies, production companies, and project partners. - Implementing and supervising marketing activities through Social Media, email, websites and other online platforms (paid, owned, earned), content marketing, SEO/SEM. - Managed the marketing and assisted the organization of the international event Untold Stories Budapest, bringing together Silicon Valley’s expertise and +100 selected Central Eastern European startups. - Created a successful webinar series generating over 400 high quality and engaged leads on monthly basis within a very niche target group of European R&I. - Presented sales results and marketing strategy to CEO monthly. Show less
-
-
-
Europa Media
-
Hungary
-
Business Consulting and Services
-
1 - 100 Employee
-
Brand Marketing Specialist
-
Jun 2016 - Jan 2017
Europa Media is the leading advisor in EU research and innovation for many public and private organizations such as the Norwegian Research Council, Greek Hellenic Ministry of defense or Universidade NOVA de Lisboa. - A strong analytical approach and problem-solving focus based on data, researching over 30 key market players and presenting a plan of becoming top of mind brand in EU projects to Senior Management. - Identified the competitive position and lead the rebranding of Europa Media, developing/implementing a new marketing strategy with an emphasis on digital transformation and content production. - Created and produced visual content together with the design team and distributed strategically through social media, email, newsletter and special lead generation campaigns. - Growing newsletter database to over 14K and social media followers to 5K from under one thousand. Show less
-
-
-
European Commission
-
Belgium
-
Government Administration
-
700 & Above Employee
-
Communications Blue Book Stagiaire at DG Connect
-
Oct 2015 - Feb 2016
Selected candidate for Bluebook programme out of 25.000 candidates where I contributed to the creation of a more user-friendly and engaging communication platform for European Commission’s DG Connect. - CMS management - Social Media-Intranet strategy and implementation - Internal Communication and surveys - Content creation and implementation (Photoshop, Illustrator, Indesign) - Evaluation, KPI's, presentation of results (PPT, Keynote) Selected candidate for Bluebook programme out of 25.000 candidates where I contributed to the creation of a more user-friendly and engaging communication platform for European Commission’s DG Connect. - CMS management - Social Media-Intranet strategy and implementation - Internal Communication and surveys - Content creation and implementation (Photoshop, Illustrator, Indesign) - Evaluation, KPI's, presentation of results (PPT, Keynote)
-
-
-
MRM
-
United States
-
Advertising Services
-
700 & Above Employee
-
Strategic Planner
-
Mar 2015 - Oct 2015
- As part of the strategic planning team of Pavofrio, we were awarded for best digital advertising piece of 2015 by the publication “Anuncios”. - While at MRM I also contributed to research, concept creation, strategic development, and presented concepts to clients. I collaborated on many different advertising campaigns and competitions for Ikea, Santander bank, Microsoft, Loreal, Repsol, Ron Barcelo, Mastercard, UNICEF. - As part of the strategic planning team of Pavofrio, we were awarded for best digital advertising piece of 2015 by the publication “Anuncios”. - While at MRM I also contributed to research, concept creation, strategic development, and presented concepts to clients. I collaborated on many different advertising campaigns and competitions for Ikea, Santander bank, Microsoft, Loreal, Repsol, Ron Barcelo, Mastercard, UNICEF.
-
-
-
SEPTEMBER_
-
Spain
-
Advertising Services
-
1 - 100 Employee
-
Brand Strategy Assistant
-
Jul 2014 - Feb 2015
September is a small independent, curiosity-driven independent agency based in the heart of Madrid. There as a Brand Strategy Assistant, I worked on the following activities for their main account, Bultaco: - Social listening, desk research, and competitor analysis - Supported the content marketing strategy and campaign planning - Contributed to the creation of compelling pitch decks and sales presentations - Client support - CRM Sales Force - CMS Magnolia September is a small independent, curiosity-driven independent agency based in the heart of Madrid. There as a Brand Strategy Assistant, I worked on the following activities for their main account, Bultaco: - Social listening, desk research, and competitor analysis - Supported the content marketing strategy and campaign planning - Contributed to the creation of compelling pitch decks and sales presentations - Client support - CRM Sales Force - CMS Magnolia
-
-
Education
-
2014 - 2015
Universidad Pontificia de Salamanca
Master's degree, Integrated Brand Communications -
2010 - 2014
Universidad Pontificia de Salamanca
Bachelor's degree, Public Relations, Advertising, and Applied Communication -
2019 - 2019
WYSE International
International Leadership Programme, Leadership
Community
