Karen Alemán

Brand Manager Marketing at Bluecell Comunicación
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • Spanish Native or bilingual proficiency
  • English Professional working proficiency

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Bio

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Stefany Bautista

Excelente profesional, con visión estratégica y objetiva. He tenido la oportunidad de llevar en conjunto proyectos de marca, con resultados excelentes.

Aída Márquez

Tuve la oportunidad de concidir con Karen en algunos proyectos extracurriculares. Pude darme de que es una profesionista comprometida con su trabajo. Su formación interdisciplinaria le permite diseñar estrategias que en engloban aspectos comerciales, de marketing digital y servicio al cliente. Esta visión holistica tambíen le ayuda a trabajar con equipos diversos y tener exito en los proyectos.

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Credentials

  • Collaborative Economics OuiShare
    Ouishare
  • DIGITAL MARKETING
    Universidad Nacional Autónoma de México
  • NETWORKS: EFFECTIVE MANAGEMENT IN ORGANIZATIONS
    Universidad Nacional Autónoma de México

Experience

  • Bluecell Comunicación
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Brand Manager Marketing
      • Jul 2018 - Present
  • Renault Perifrancia S. A, DE CV
    • Marketing Manager
      • Mar 2017 - Jun 2018

      Preparation and execution of annual and monthly marketing plan for 3 Renault business units. Creation of BTL and digital advertising campaigns. Preparation of management reports, Media Report (ROI), KPIS. Measurement of media impact and report of sales floor inflow. Administration of annual and monthly budget for each business unit. Coordination and logistics of events and credit fairs for each concessionaire. Follow-up of digital prospects (lead's). Contact with suppliers Personnel in charge: -Community manager -Designer. Show less

  • Volkswagen
    • Germany
    • Motor Vehicle Manufacturing
    • 300 - 400 Employee
    • Marketing Manager
      • Nov 2016 - Jul 2017

      Analysis of customer satisfaction surveys new and after-sales. Organization of events and credit fairs. Supervision and monitoring of the traffic. Monthly and annual MKT plan. Prospecting sources. Relationship with suppliers. Corporation image. Market studies. Management of prospects, database management. Advertising, sponsorship and alliances strategies. Public relations. Social network management. Competition analysis. Loyalty programs. Follow-up to marketing activities and promotions as well as their final analysis, management. Control of budgets, inventory control. Contracting of media and advertising spaces. Show less

  • Media Intelligence Comunicación Corporativa
    • Mexico
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Jul 2014 - Jun 2015

      Public relations. Brand positioning. RP Planning Exporestaurantes 2015 . French Alliance of Mexico , RP Campaign for Summer Course . Newsletters campaigns. Public relations. Brand positioning. RP Planning Exporestaurantes 2015 . French Alliance of Mexico , RP Campaign for Summer Course . Newsletters campaigns.

Education

  • Universidad del Pedregal
    Master degree Mercadotecnia Estratégica, Mercadotecnia
    2018 - 2020
  • Universidad Nacional Autónoma de México
    Bachelor’s Degree, Science Communication Studiess with specialty in advertising
    2010 - 2014

Community

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