Karen Rentschler
Marketing and Admissions Manager at École des Ponts Business School- Claim this Profile
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English Professional working proficiency
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Dutch Native or bilingual proficiency
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Portuguese Limited working proficiency
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French Elementary proficiency
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Bio
Experience
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École des Ponts Business School
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France
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Higher Education
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1 - 100 Employee
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Marketing and Admissions Manager
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Aug 2020 - Present
I manage the recruitment and Marketing for the Executive MBA programs at the École des Ponts Business School. - Developing a Marketing Strategy - Growth Hacking: Responsible for lead generation and referral program- Organizing various meetups, admissions events, forums and masterclasses- Working closely with the other departments to ensure customer satisfaction- Implementing customer retention strategies- A/B testing- Overseeing different International Accounts- Responsible for the delivery of International campaigns - Overseeing Marketing Budget- Responsible for the Social Media Strategy- Designing landing pages, websites, marketing material, brand guides, and specific content for social media- Overseeing the evaluation, recruitment, and admission process of candidates
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Marketing & Admissions Coordinator, École des Ponts Business School
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Sep 2017 - Aug 2020
Manage the digital marketing, recruitment process for the MBA programs at the École des Ponts Business School: - Co-developing Marketing Strategies- Lead generation- Managing communications and event-strategies- Organizing Admissions and Academic events- Design email campaigns and marketing material- Managing social media accounts- Work closely with the department of Academic Affairs to ensure that the enrolled candidates are satisfied- Screen and engage with talented candidates who match the École des Ponts Business School culture and values
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Spark the Change
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France
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Non-profit Organizations
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Marketing & Customer Experience Consultant
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Feb 2019 - Jul 2019
Spark is a platform of shared practices, events, and ideas that help companies create an ecosystem built to confront tomorrow's challenges. Customer needs and behavior research - Industry and market research - Create a Retention and customer satisfaction plan#Positioning #Customer-centricity #Branding #Marketing #Customerexperience Spark is a platform of shared practices, events, and ideas that help companies create an ecosystem built to confront tomorrow's challenges. Customer needs and behavior research - Industry and market research - Create a Retention and customer satisfaction plan#Positioning #Customer-centricity #Branding #Marketing #Customerexperience
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University of Amsterdam
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Netherlands
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Research Services
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700 & Above Employee
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Admissions & Communications Manager
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Dec 2015 - Sep 2017
Contribute to increased enrolment by:• Overseeing application processing operations • Event management - Providing input for marketing materials• Following up on leads • Content management • Optimize SEO • Customer experience: counsel prospective applicants on the admissions process and opportunities at the university • Conducting interviews • Evaluating and assessing student applications to determine if applicant fits the desired student profile • Implementing processes and systems needed to support data analytics
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Blue Marlin Dive
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Indonesia
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Recreational Facilities
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1 - 100 Employee
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Dive Instructor
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Dec 2014 - Nov 2015
Blue Marlin is one of the biggest dive shops in Indonesia. #PADI• Create an unforgettable experience • Encouraging continuation classes and suggesting appropriate product (Sales) • Social Media Management• Planning and conduct courses in a learning environment suited to students ability and needs • Manage individuals or groups • Observing all health and safety considerations • Provide medical care in the event of an emergency• Certifying students Blue Marlin is one of the biggest dive shops in Indonesia. #PADI• Create an unforgettable experience • Encouraging continuation classes and suggesting appropriate product (Sales) • Social Media Management• Planning and conduct courses in a learning environment suited to students ability and needs • Manage individuals or groups • Observing all health and safety considerations • Provide medical care in the event of an emergency• Certifying students
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Woonstichting Lieven de Key
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Netherlands
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Real Estate
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200 - 300 Employee
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Student Housing Agent
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Jun 2011 - Oct 2014
Short Stay Facilities is a department within the housing corporation De Key that rents out fully furnished rooms/studios to international students that have been put forward by universities and other schools in Amsterdam for a maximum duration of 1 year. • Content management• Project management• Customer Service - Acting as the first point of contact for international students and stakeholders• Event management • Assist in the development of an online reservation system • Crisis management
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Gartner
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United States
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Information Services
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700 & Above Employee
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Human Resources Generalist
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Jan 2011 - Apr 2011
Last in first out! Due to the economic crisis, my career at Garner ended abruptly • Assist HR manager with car lease procedures • Organize induction events• Internal Communication Management• HR administration • Create a Learning and Developing program• Acting as the first point of contact to line managers and employees Last in first out! Due to the economic crisis, my career at Garner ended abruptly • Assist HR manager with car lease procedures • Organize induction events• Internal Communication Management• HR administration • Create a Learning and Developing program• Acting as the first point of contact to line managers and employees
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Graduation Internship
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May 2010 - Aug 2010
Research: How to improve intercultural awareness within the organization Research: How to improve intercultural awareness within the organization
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European Merchant Services
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Netherlands
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Financial Services
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1 - 100 Employee
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Human Resource Assistant
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Sep 2008 - Aug 2010
I worked directly under the supervision of the HR Manager, this provided me a broad HR knowledge.• Recruitment • Organize inductions events• Internal communication Management• HR Administration• Assist in the development of HR administrative systems • Create a Sickness Absence policy• Creating Employee Exit Interview Surveys • Holiday and turnover Management • Acting as the first point of contact to line managers and employees for ad-hoc HR issues I worked directly under the supervision of the HR Manager, this provided me a broad HR knowledge.• Recruitment • Organize inductions events• Internal communication Management• HR Administration• Assist in the development of HR administrative systems • Create a Sickness Absence policy• Creating Employee Exit Interview Surveys • Holiday and turnover Management • Acting as the first point of contact to line managers and employees for ad-hoc HR issues
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Pecoma Business Technology > QNH Consulting BV > ilionx
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Netherlands
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IT Services and IT Consulting
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1 - 100 Employee
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Receptionist
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2007 - 2008
• Welcoming visitors, in person or by phone• Event Management• Maintaining security by following procedures • Delivery management • Welcoming visitors, in person or by phone• Event Management• Maintaining security by following procedures • Delivery management
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Education
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Yoohoo Academy
Masters in Online Business and Digital Marketing, Business and Digital Marketing -
École des Ponts Business School
Master of Business Administration - MBA, Innovation, Technology Management and Leadership -
Hogeschool van Amsterdam
Human Resource Management, Change Management -
Revius
High school