Karen Mitchell
Community Lead at Pull Media- Claim this Profile
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Experience
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Pull Media
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United States
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Marketing Services
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1 - 100 Employee
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Community Lead
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2020 - 2022
Achievements: • Working capital optimization: created step-by-step plan with the goal of 45% decrease of the company’s turnover • Managed store rezoning process, which included 5 departments and 40 office employees • Deployed Power-bi dashboards for commercial department: it-architecture, visualization, metrics • Created top-down operational dashboard for commercial department • Re-designed marketing process of step-by-step sale of withdrawing goods from the assortment (40%… Show more Achievements: • Working capital optimization: created step-by-step plan with the goal of 45% decrease of the company’s turnover • Managed store rezoning process, which included 5 departments and 40 office employees • Deployed Power-bi dashboards for commercial department: it-architecture, visualization, metrics • Created top-down operational dashboard for commercial department • Re-designed marketing process of step-by-step sale of withdrawing goods from the assortment (40% revenue increase) Show less
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Mars
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United States
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Design Services
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1 - 100 Employee
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Business planning senior leader
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2016 - 2020
Responsibilities: • Facilitate cross-functional meetings to ensure forecast is aligned with sales team, customer marketing, category, and brand management, drive the decision making through data-oriented approach • Participation in workshops with clients leading joint business planning agenda • Work together with marketing team on customized product launches: volumes calculation based on assumptions from marketing team, business model calculation • Leading the intercompany… Show more Responsibilities: • Facilitate cross-functional meetings to ensure forecast is aligned with sales team, customer marketing, category, and brand management, drive the decision making through data-oriented approach • Participation in workshops with clients leading joint business planning agenda • Work together with marketing team on customized product launches: volumes calculation based on assumptions from marketing team, business model calculation • Leading the intercompany projects Achievement: • Created logic of new product business model calculation in order to get the right decision re launch • Developed promo library for promo efficiency evaluation, supported marketing team with efficient promo-plan creation • Developed Promo-tool (Visual Fabriq) together with internal IT developers, marketing, sales, finance and VF product owner • Developed AI uplift prediction functionality together with IT department and integrated to day-to-day working process Show less
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RECKITT BENCKISER (USA) LIMITED
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United Kingdom
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Financial Services
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Customer demand planning manager
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2015 - 2016
Responsibilities: • Lead the creation of demand forecast for the accountable clients. Develop and facilitate the process of foresting in accordance to Sell-out / Stocks / Sell-in logics • Facilitate the S&OP process with the clients to ensure forecast completeness and accuracy • Inventory management and stock control: monitoring agreed distributors’ stock levels on key brands and sku’s, proposing changes where appropriate (portfolio management) • Forecasting process & tools… Show more Responsibilities: • Lead the creation of demand forecast for the accountable clients. Develop and facilitate the process of foresting in accordance to Sell-out / Stocks / Sell-in logics • Facilitate the S&OP process with the clients to ensure forecast completeness and accuracy • Inventory management and stock control: monitoring agreed distributors’ stock levels on key brands and sku’s, proposing changes where appropriate (portfolio management) • Forecasting process & tools development. Achievements: • Created and implemented VMI approach in shipments forecasting for pharma DBs • Created clear reporting with full transparency of DB stock level/ sell-in/sell out/NR Gap analysis • Facilitated S&OP process with accountable client • S&OP process development by making deep-dive in client’s stock / sell-in/sell out plans Show less
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Education
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Emory University
Bachelor's degree, Computer Science -
Emory University
Master of Business Administration - MBA, Business Analytics