Karemt Bibiana Ponce Gil
Project Coordinator at ADBRDL- Claim this Profile
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Inglés Full professional proficiency
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Español Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certificado nivel de ingles
EF International Language CentersJan, 2023- Oct, 2024
Experience
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ADB
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Colombia
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Advertising Services
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1 - 100 Employee
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Project Coordinator
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Jan 2023 - Present
Functions: Review and monitoring of different projects for companies like: P&G, EDGEWELL, B.BRAUN, SANOFI, GENFAR, among others.• Organization and routing of traffic for the work team I am in charge of.• Monitoring of billings and payments.• Direct relationship with customers.• Protect clients' brands.• Execute good and high decision making.Achievements:- Arrange the project monitoring model with P&G, allowing the company to have greater control of the operation and billing in relation to the services provided.- Help organize the team work to optimize their performance without overload.- I was part of the base team of different digital and marketing campaigns for different brands of B.BRAUN and P&G companies.- I was in charge of a team of more than 5 people.
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Account Executive
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Sep 2022 - Present
Functions:-Develop marketing and endomarketing strategies and campaigns.-Carry out content marketing and monitoring for the brands of B.BRAUN, P&G, EDGEWELL (Hawaiian Tropic, Banana Boat, Stayfree, Carefree).-Implement strategic relationship strategies to capture and obtain new leads.-Manage relationships with B2B and B2C clients.-Follow and analyze the digital metrics of the company's social networks.Achievements:-I was the area manager from December to January, replacing the creative director in the company, where I carried out different tasks of traffic management, customer relations and project review with more than 10 people in charge. (Leading me to be promoted). - I captured new leads for the company where quotes for services for large companies were delivered.- Feed the company's CRM with new leads for the Inbound Marketing process.- I applied Email Marketing tactics to obtain new leads through this medium.- I managed to grow the company's social networks in two months by 20%, thanks to monitoring metrics and applying different improvement tactics.
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Content Manager
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May 2022 - Oct 2022
Functions:-Production of copies and content for the brands of the companies Boehringer Ingelheim, P&G and EDGEWELL mainly.- Management of processes and platforms for Boehringer Ingelheim.- Direct relationship with the Boehringer Ingelheim client for content marketing strategies.- Implementation of SEO strategies.Achievements:- Optimized the ADBRDL website through SEO implementation.- I was part of the content managers team for the realization of different proposals for tenders.- I fulfilled my responsibilities 100%, which led me to be promoted and go from a temporary contract to a fixed term one.
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Marketing Specialist
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Jan 2021 - Oct 2022
Functions: - Create and position brands in online and offline environment. Optimize websites in SEO. - Manage and create brand content. - Carry out inbound marketing strategies. - Advise digital brands. Achievementes: - I made different companies and ventures find the personality of their brand, the brand archetype, improve their branding, map their audience and improve their reach with valuable content. - I got brands to map their costumer journey in order to improve the quality of their leads. - I helped the growth of digital brands from 0, which today have the ability to acquire leads organically. - I Design and implement a successful Inbound and Content marketing strategy for the XII Tecnicaña Congress, with more than 100 contents distributed in the expectation campaign, days of the congress and after it. - I make a SEO optimization for brands from different sectors, from the agro-industrial sugarcane sector to law firms.
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E-KAMP
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Colombia
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E-Learning Providers
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1 - 100 Employee
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Growth Leader
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Aug 2021 - Nov 2021
Functions: - Participate in strategies to improve and position the company's services. - Analyze and measure the social response of the brand's digital ecosystem. - Build digital marketing strategies to obtain recognition and brand positioning. Achievements: - I managed Email Marketing strategies. - I carried out an audit and strategy design for SEO and SEM optimization. - I designed digital experiences and content for social networks and website, in order to capture leads.
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Digital Marketing - Managerin
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Jun 2021 - Oct 2021
Functions: - Implementation of digital positioning strategies. - Implementation of SEM campaigns to obtain leads. - Creation and brand care in the digital ecosystem. - Realization of guidelines and analysis of digital metrics. Achievements: - I helped to carry out the digital construction of the brand in social networks. - I enhance the position of brand digitally through content creation, copywriting and digital data analysis. - I carried out different successful guidelines for capturing leads through the Facebook social network and the Hubspot tool. - I carried out training in digital marketing so that allied technical micro-enterprises learned to manage their digital ecosystem.
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Smurfit Kappa
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Ireland
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Packaging and Containers Manufacturing
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700 & Above Employee
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Communications Coordinator - Forestal Division
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Jan 2020 - Jul 2020
Functions: - Implement internal communication strategies. - Carry out monitoring of SMART communication indicators and objectives of the Forestry Division. - Develop and manage different communication products. Achievements: - I managed the communication during COVID - 19 pandemic crisis in the Forestry Division with the rest of the communications team. - I developed different communication products that transcended from the division to the rest of the Company due to the benefits they provided, such as mini podcasts for active breaks during the pandemic. - I created a consolidated manual for communication responses in times of crisis, for the entire forestry division, including contractors and the community.
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Onda UAO Broadcast
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Universidad Autónoma de Occidente
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Content Manager and Journalist
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Jul 2017 - Jan 2020
Functions: - Develop content for the radio programs Paranoia, Despabilate and Onda Electrónica. - Manage the digital content of social networks to publicize radio programs. - Create digital products for the station. - Direct the development of the Onda Electronica program. - Conduct interviews with different representative characters of the audience programs. - Execute tasks with high decision making. Achievements: - I executed together with the entire work team the realization of different podcasts that were nominated for journalism awards at a national level. - I carried out an audit of social networks, in order to establish an Inbound marketing strategy to grow the station's monthly listeners. - I was the director of the Onda Electrónica program after being a producer and executing my work 100%, leading a team of 4 people.
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Education
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2019 - 2021
Universidad Autónoma de Occidente
Specialist in strategic brand communication in digital environments., Digital Communication -
2015 - 2020
Universidad Autónoma de Occidente
Social communication and journalism, Social communication and journalism
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